Directory/Lead generation
Lead generation tools find potential customers and give you their contact data. They search company and people databases by industry, size, location, and technology, then return verified emails and phone numbers. Some also handle outreach and enrichment. They are the top of the sales funnel, the same way sourcing tools are the top of the recruiting funnel.
Data accuracy and coverage are everything. Test the database against your ideal customer profile before you buy. Look for filters that match how you segment, technographics if you sell to specific stacks, and buying intent signals if you want timing. Check enrichment options for keeping your CRM clean and outreach features if you want an all in one workflow. Apollo is a popular all in one choice, while RocketReach is known for contact accuracy. Many vendors offer free lead generation plans with monthly credit limits.
Per user per month pricing is standard, usually 50 to 150 dollars for core plans. Data credits often cost extra at volume. Enterprise plans with intent data and advanced integrations run higher.
Buying data before defining your ideal customer. A bigger list is not a better list. Define your target profile tightly, verify a sample before committing, and measure cost per qualified meeting, not cost per contact. The directory below lists 222 lead generation tools so you can compare features side by side.
Prices last checked 20 Oct 2026 against each vendor's own pricing page. How we check · Missing a Lead generation tool? Suggest it
Our 7 picks are listed first, then every other tool A to Z. How we pick
Email finders · Lead generation · Visitor ID
Person-level B2B website visitor identification.
From $99/mo
Email finders · Lead generation · Sourcing
Verified emails and direct dials from LinkedIn.
From $57/mo
Email finders · Lead generation
Verified staffing agency job leads updated daily.
From $486/mo
Email finders · Lead generation · Sourcing
Tech sourcing browser extension.
Sales-quoted
Email finders · Deliverability · Dialers · Lead generation · LinkedIn · Outreach
AI sales platform for B2B outbound: contact data, intent signals, multichannel sequences, deliverability, and a first-party MCP for Claude and ChatGPT.
From $600/mo
Email finders · Lead generation
Waterfall contact enrichment API.
From $15/mo
Dialers · Lead generation · Texting
AI phone and texting built for staffing recruiters.
From $20.95/mo
Email finders · Lead generation
No-code web scraping and enrichment workflows for GTM teams.
From €59.99/1k credits
Lead generation · CRM
Signal-led BD workspace for recruitment agencies.
From £79/mo
Lead generation · Visitor ID
Signal based GTM agent that watches your site, product and CRM for buying signals, scores accounts against your ICP, and runs pre approved follow up Plays.
From $49/mo
Lead generation · Visitor ID
Customer intelligence platform that unifies community, product, CRM, and third-party signals into person-level buyer intelligence for GTM.
From $2,500/mo
Email finders · Lead generation · Sourcing
Company and people enrichment APIs with official MCP.
From $49/mo
Email finders · Lead generation · Sourcing
B2B company, employee, and jobs data APIs with official MCP.
From $49/mo
Lead generation · Email finders
Local business lead lists by keyword and city, with emails, phones, social profiles and ad data, from $44.99 a month.
Free tier, paid from $44.99/mo
Sourcing · Email finders · Lead generation
Live people and company data API with an MCP server, for enrichment, sourcing and AI agents.
From $39/mo
Email finders · Verification · Lead generation
GDPR-first B2B email finder and enrichment.
From €79/mo
Lead generation · Visitor ID
Account intelligence platform that identifies the companies visiting your website, scores them on intent from web, CRM, LinkedIn and G2 signals, and ties them to attribution.
From $199/mo
Email finders · Lead generation · Outreach · Sourcing
AI prospect discovery and multi-channel outreach platform with ranked matching, sequences and a developer API.
From $99/mo
Email finders · Verification · Lead generation
Waterfall email and phone enrichment across 20+ vendors with advanced verification.
From $55/mo
Email finders · Verification · Lead generation
Finder plus verifier.
From ~$49/mo
Lead generation · Email finders
Google Maps lead scraper that adds public emails and social profiles from each business's own website.
Free plan, paid from $19/mo
Lead generation · Visitor ID
Enterprise website visitor tracking for B2B.
Sales-quoted
Email finders · Lead generation
B2B lead database for list pulls.
Free plan, paid from $29/mo
Email finders · Lead generation · Visitor ID
Website visitor identification that reveals companies on your site, intent signals, and CRM-ready leads, with MCP and API access.
Free plan, paid from €79/mo
Email finders · Lead generation
B2B lead gen and data enrichment for revenue teams.
Sales-quoted
Email finders · Verification · Lead generation
B2B email finder and lead database. Pay only for verified emails; unused credits roll over.
From $39/mo
Email finders · Lead generation · Outreach
Chrome prospecting finder with light outreach.
Sales-quoted
Email finders · Verification · Lead generation
Local business leads by niche and city, with verified email and phone.
Free plan, paid from $39/mo
Lead generation · LinkedIn · Outreach · Sourcing
LinkedIn automation API with official MCP and cloud browser workflows.
From $49/user/mo
Email finders · Lead generation · LinkedIn
Find LinkedIn URLs, verified emails, and phones from a name or company, with REST API and n8n/Make/Zapier workflows.
From $29/mo
Lead generation · LinkedIn · Outreach
LinkedIn + email + X, cheap cloud sequencer.
From $59/user/mo
Lead generation · Outreach · CRM
Pipes Instantly, HeyReach, Clay, and EmailBison activity into HubSpot and Salesforce.
From $99/mo
Email finders · Lead generation
Person and company data API for enrichment and search.
Free plan, paid from $98/mo
Lead generation · LinkedIn · Outreach
Cloud automations for LinkedIn and web scraping workflows.
Free plan, paid from $69/mo
Dialers · Lead generation
Flat-rate power dialing for small teams.
Sales-quoted
Lead generation
Company signals API with job openings, news, funding and tech-stack data on 120M+ companies, by API, webhook, flat file or MCP.
Free 100 calls/mo, paid from $40/mo
Email finders · Lead generation
B2B email and mobile finder with published API plans and higher coverage from web and Maps crawling.
From $29/mo
Email finders · Lead generation
B2B contact database with unlimited profile views, a LinkedIn Sales Navigator extension and a free plan, from $29/mo.
Free plan, paid from $29/mo
Email finders · Lead generation
Hiring-signal lead gen for recruitment agencies.
From €99/mo
Lead generation · Outreach · AI sourcing · Sourcing
Four Slack specialists sharing one desk memory.
From $600/mo
Lead generation · Scheduling
Inbound routing and instant meeting assignment, Chili Piper's usual mid-market alternative.
From $79/mo
Dialers · Lead generation
Entry-priced parallel dialer for small SDR teams.
From $299/user/mo
Lead generation · LinkedIn · Outreach
AI cold email plus LinkedIn.
From $48/mo
Email finders · Lead generation
French company and contact data for B2B prospecting.
Free plan, paid from €32/mo
Lead generation · Email finders · Outreach · Visitor ID
AI ABM and GTM platform bundling 20+ data sources, intent signals, visitor identification and multichannel outreach.
Sales-quoted
Engagement · Lead generation
Lead conversion AI for staffing firms and agencies.
Sales-quoted
Job boards · Lead generation
Staffing websites and lead-gen platform for agencies.
Sales-quoted
Email finders · Lead generation · LinkedIn · Outreach
Hiring-signal BDR for staffing firms.
Free trial, paid from $98/mo
Lead generation
Job-posting and tech-stack data from career sites, ATSs and job boards, for finding the companies hiring for the roles you place.
Free plan, paid from $49/mo
Lead generation · Visitor ID
Target audience platform that identifies anonymous US website visitors at the person level and activates them across email, paid social, connected TV and direct mail.
From $500/mo
Verification · Lead generation · LinkedIn · Outreach
Agency-friendly cold email.
From $35/mo
Your next step
222. Each listing records its starting price, free plan, free trial, MCP and API support the same way, so the cards can be compared line for line.
174 of the 222 list a US dollar starting price, and the median of those is about $50. Units differ by vendor (per seat, per month, per check or credit pack), so compare the unit on each card, not just the number. 34 are priced by quote, so the vendor sets the number after a call.
57 of them have a permanent free plan rather than a timed trial. 31 offer a free trial.
96 of the 222 ship a first party MCP server, and 137 publish a public API. MCP is only marked where the vendor runs the server themselves, so an agent can query the tool directly.
The tools we use ourselves are marked as picks and listed first, then everything else runs A to Z. There is no paid ranking: a sponsored slot is labelled as such and never changes a listing, its category or its position.
Counted from every published listing in this category, so the numbers move with the directory.