Attio

Modern CRM with a first-party MCP: people, companies, and deals an agent can actually query.

From $35/user/mo Free tier 14-day free trial MCP server API

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Bottom line

Flexible CRM with custom objects, enrichment and a free plan for up to 3 seats. Plus is $35/user/mo billed annually or $44 monthly.

Stands out for: A hosted MCP server and REST API are available on every plan, including Free, with a 14-day Pro trial.

Watch out for: Plus caps at 10 seats. Call Intelligence, sequences, and AI agents sit on Pro. Extra workspace credits are add-on packs.

Overview

Attio is a CRM built around custom objects, email and calendar sync, and enrichment. Free is $0 for up to 3 seats. Plus is $35 per user a month billed annually or $44 monthly, for up to 10 seats. Pro is $79 annually or $99 monthly, with sequences, Call Intelligence and advanced permissions. Enterprise is a custom annual quote. A 14-day Pro trial is available, and seat and workspace credits fund Ask Attio and workflows.

Teams pick Attio when they want a CRM they can shape to their own process, with MCP from day one. The hosted MCP server uses OAuth, and the REST API and webhooks are included on Free through Enterprise. Pro adds sequences and Call Intelligence for sales teams. Extra workspace credits start at 5,000 a month for $85 monthly or $70 annually. Eligible startups can get up to 80 percent off.

Who it's for

Best for

  • Startups replacing a rigid CRM with custom objects
  • Small teams that want Free (3 seats) before paying
  • RevOps that will run Claude against the CRM via MCP
  • Sales teams that need sequences and call intelligence later

Not ideal for

  • Teams of 11+ that will not pay for Pro
  • Recruiters who need a full ATS, not a CRM

Key features

Custom objects. Model candidates, clients, and reqs without a Salesforce schema.

MCP. Hosted server at mcp.attio.com. Read and write people, companies, deals, tasks, notes.

AI features

What the AI doesPlan
Ask Attio answers from workspace data Included
Call Intelligence on Pro and Enterprise Pro
AI agents billed from workspace credits Included

Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.

MCP server

https://mcp.attio.com/mcp

First-party MCP at mcp.attio.com. Official vendor-hosted server. Connect Claude or ChatGPT with your own login.

Pricing

Starting price $35/user/mo
Free tier ✓
Free trial ✓ 14 days
PlanPriceWhat you get
Free$0Up to 3 seats
Plus$35/user/mo$44 month to month; up to 10 seats
Pro$79/user/mo$99 monthly; adds sequences and Call Intelligence

Free covers up to 3 seats. Plus is $35 per user per month billed annually or $44 month to month, for up to 10 seats; Pro is $79 annually or $99 monthly and adds sequences and Call Intelligence. Enterprise is a custom annual quote, extra workspace credits start at $70 to $85 a month, and a 14-day Pro trial is available. Confirm current terms on the vendor site.

Checked 19 Sep 2026. Vendors change prices without notice.

See current pricing on Attio (opens in a new tab)

Is Attio expensive?

Attio starts at $35/user/mo. We list 242 lead generation tools in total. 64 have a free tier, and those with a public price typically start around $50 a month.

  • 37 quote-based
  • 64 free tier
  • 191 public price

Worked out automatically from every lead generation listing, so it updates as the directory changes.

Pros and cons

Pros

  • Free plan for up to 3 seats
  • Plus $35/user/mo on annual billing
  • Hosted MCP plus REST on every plan

Cons

  • Plus stops at 10 seats
  • Call Intelligence and sequences need Pro
  • AI and workflows burn a credit meter

What's new at Attio

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How Attio compares

See all Attio alternatives, with what each one does differently and a head to head for every pairing.

ToolFree tierFromMCPAPICompare
Attio (this tool) ✓$35/user/mo✓✓
HubSpot Broader CRM and marketing suite if you outgrow a 10-seat Plus cap. ✓$20/seat/mo✓✓ Compare
Pipedrive Pipeline CRM from $14/user/mo if you want a cheaper sales desk. –$14/user/mo✓✓ Compare
Close Sales CRM with a built-in dialer if calling is the daily motion. –$9/user/mo✓✓ Compare
Salesforce Recruiting CRM Salesforce CRM if recruiting records need to live next to sales cloud. –$25/user/mo✓✓ Compare
HubSpot

$20/seat/mo Free tier MCP API

Broader CRM and marketing suite if you outgrow a 10-seat Plus cap.

Pipedrive

$14/user/mo MCP API

Pipeline CRM from $14/user/mo if you want a cheaper sales desk.

Close

$9/user/mo MCP API

Sales CRM with a built-in dialer if calling is the daily motion.

Salesforce Recruiting CRM

$25/user/mo MCP API

Salesforce CRM if recruiting records need to live next to sales cloud.

Your next step

Shortlisting Attio?

Frequently asked questions

What is Attio?
Modern CRM with a first-party MCP: people, companies, and deals an agent can actually query. Attio is a flexible CRM for teams that model their own objects instead of living inside Salesforce schema. Attio is listed under Lead generation and CRM in the Work Insiders directory.
Is Attio free?
Partly. Attio has a free tier with paid plans above it. See all free recruiting tools. See free Lead generation.
Does Attio have an MCP server or API?
Yes. Attio has a first-party MCP server and a public API.
What are alternatives to Attio?
Attio alternatives worth comparing are HubSpot, Pipedrive, Close and Salesforce Recruiting CRM. The comparison table above shows free tier, starting price, MCP and API side by side.