Head to head

Attio vs HubSpot

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Attio

$35/user/mo Free tier 14 day free trial

Flexible CRM with custom objects, enrichment and a free plan for up to 3 seats. Plus is $35/user/mo billed annually or $44 monthly.

Where Attio fits

Startups replacing a rigid CRM with custom objects
Small teams that want Free (3 seats) before paying
RevOps that will run Claude against the CRM via MCP
Sales teams that need sequences and call intelligence later

HubSpot

$20/seat/mo Free tier

Free CRM plus paid Hubs for sales, marketing and service. Sales Hub Starter lists at $20/seat/mo, with a lower intro rate for new customers.

Where HubSpot fits

Revenue teams that want CRM, email and sequences in one login
Recruiters using HubSpot as a recruiting CRM and outreach hub
Teams connecting AI agents through HubSpot's MCP server
SMBs starting free before paying for a Hub

At a glance

Detail	Attio	HubSpot
Starting price	$35/user/mo	$20/seat/mo
Free tier	✓Yes	✓Yes
Free trial	14 day free trial	Not on record
MCP server	✓Yes	✓Yes
Public API	✓Yes	✓Yes
Listed under	Lead generation, CRM	Lead generation, Outreach, CRM
Capterra	Not enough reviews	4.5 from 4,485 reviews

Where they pull apart

Attio

Stands out: A hosted MCP server and REST API are available on every plan, including Free, with a 14-day Pro trial.

Watch out: Plus caps at 10 seats. Call Intelligence, sequences, and AI agents sit on Pro. Extra workspace credits are add-on packs.

Not the right fit for

Teams of 11+ that will not pay for Pro
Recruiters who need a full ATS, not a CRM

HubSpot

Stands out: A real free CRM for two users, plus a hosted MCP server at mcp.hubspot.com and a full public API.

Watch out: Professional and Enterprise carry required one-time onboarding fees ($1,500 and $3,500). The free CRM stops at two users.

Not the right fit for

Teams that need more than two users on the free CRM
Buyers who want to avoid onboarding fees on upper tiers

Pros and cons

Attio

Free plan for up to 3 seats
Plus $35/user/mo on annual billing
Hosted MCP plus REST on every plan

Plus stops at 10 seats
Call Intelligence and sequences need Pro
AI and workflows burn a credit meter

HubSpot

Free CRM for two users, no card
Hosted MCP server plus a full public API
Sales, marketing and service on one record

Free CRM stops at two users
Required onboarding fee on Professional
Sequences start on Professional, not Starter

What each one costs

Attio

$35/user/mo

Free covers up to 3 seats. Plus is $35 per user per month billed annually or $44 month to month, for up to 10 seats; Pro is $79 annually or $99 monthly and adds sequences and Call Intelligence. Enterprise is a custom annual quote, extra workspace credits start at $70 to $85 a month, and a 14-day Pro trial is available. Confirm current terms on the vendor site.

Checked 19 Sep 2026

HubSpot

$20/seat/mo

Free CRM tools for up to two users, no card. Sales Hub Starter lists at $20/seat/mo, with a lower $7/seat/mo introductory rate currently shown for new customers. Professional starts at $90/seat/mo billed annually ($100 monthly) plus a $1,500 onboarding fee, and Enterprise starts at $150/seat/mo plus $3,500 onboarding. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Attio cheaper than HubSpot?

HubSpot starts lower, at $20/seat/mo against $35/user/mo for Attio. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Attio or HubSpot for free?

Attio and HubSpot carry a free tier on our listing. Attio offers a 14 day free trial.

Does Attio or HubSpot have an MCP server?

Attio and HubSpot ship a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?