Compare/Alternatives

Attio alternatives

4 tools our write-ups put next to Attio, with starting price, free tier, MCP and API side by side.

Attio from $35/user/moFree tier14 day free trialMCP serverAPI

Closest alternatives

See the Attio listing

The short answer

  • HubSpot : Broader CRM and marketing suite if you outgrow a 10-seat Plus cap. From $20/seat/mo
  • Pipedrive : Pipeline CRM from $14/user/mo if you want a cheaper sales desk. From $14/user/mo
  • Close : Sales CRM with a built-in dialer if calling is the daily motion. From $9/user/mo
  • Salesforce Recruiting CRM : Salesforce CRM if recruiting records need to live next to sales cloud. From $25/user/mo

Why people look past Attio

Plus caps at 10 seats. Call Intelligence, sequences, and AI agents sit on Pro. Extra workspace credits are add-on packs.

What we noted

  • Plus stops at 10 seats
  • Call Intelligence and sequences need Pro
  • AI and workflows burn a credit meter

Not the right fit for

  • Teams of 11+ that will not pay for Pro
  • Recruiters who need a full ATS, not a CRM

Worth keeping in mind: A hosted MCP server and REST API are available on every plan, including Free, with a 14-day Pro trial.

Attio alternatives compared

ToolFree tierFromMCPAPIHead to head
Attio (the one you are on) ✓Yes$35/user/mo✓Yes✓Yes
HubSpot Broader CRM and marketing suite if you outgrow a 10-seat Plus cap. ✓Yes$20/seat/mo✓Yes✓YesHead to head
Pipedrive Pipeline CRM from $14/user/mo if you want a cheaper sales desk. –No$14/user/mo✓Yes✓YesHead to head
Close Sales CRM with a built-in dialer if calling is the daily motion. –No$9/user/mo✓Yes✓YesHead to head
Salesforce Recruiting CRM Salesforce CRM if recruiting records need to live next to sales cloud. –No$25/user/mo✓Yes✓YesHead to head

What each one does differently

HubSpot

$20/seat/mo Free tier MCP API

Why it comes up: Broader CRM and marketing suite if you outgrow a 10-seat Plus cap.

Stands out: A real free CRM for two users, plus a hosted MCP server at mcp.hubspot.com and a full public API.

Watch out: Professional and Enterprise carry required one-time onboarding fees ($1,500 and $3,500). The free CRM stops at two users.

Best for

  • Revenue teams that want CRM, email and sequences in one login
  • Recruiters using HubSpot as a recruiting CRM and outreach hub
  • Teams connecting AI agents through HubSpot's MCP server

4.5 on Capterra from 4,485 reviews

Read the HubSpot write-up Attio vs HubSpot

Pipedrive

$14/user/mo 14 day free trial MCP API

Why it comes up: Pipeline CRM from $14/user/mo if you want a cheaper sales desk.

Stands out: Lite already includes the visual pipeline, AI report building, meeting briefs, and access to 500-plus app integrations.

Watch out: Listed prices assume annual billing; monthly costs more. Email sync starts on Growth, and contact enrichment is on Ultimate.

Best for

  • SMB sales teams that want a visual pipeline CRM
  • Teams that will add email sync on Growth
  • RevOps connecting Zapier, Zoom, or Lemlist

4.5 on Capterra from 3,061 reviews

Read the Pipedrive write-up Attio vs Pipedrive

Close

$9/user/mo Free trial MCP API

Why it comes up: Sales CRM with a built-in dialer if calling is the daily motion.

Stands out: Calling inside the CRM (not a bolted-on dialer), plus WhatsApp, Calendly, HubSpot, and a first-party MCP.

Watch out: Phone lines are $1/line/month, which is not the CRM seat. Solo annual is $9/user. Calling is usage-based on top.

Best for

  • Small sales and recruiting desks that live on the phone
  • Teams that want CRM plus dialer in one login
  • Buyers who will try with no card

4.7 on Capterra from 164 reviews

Read the Close write-up Attio vs Close

Salesforce Recruiting CRM

$25/user/mo MCP API

Why it comes up: Salesforce CRM if recruiting records need to live next to sales cloud.

Stands out: Agentforce agents for candidate engagement, job matching and seller coaching on one client and candidate record.

Watch out: The $25 entry is Starter Suite for small staffing firms; most recruiting setups are quoted higher. Some Agentforce features may not be generally available yet.

Best for

  • Staffing firms already on Salesforce Sales Cloud
  • Agencies that want recruiters and sellers on one record
  • Teams ready to use Agentforce for screening and scheduling

Read the Salesforce Recruiting CRM write-up Attio vs Salesforce Recruiting CRM

Common questions

What is the best Attio alternative?
It depends on what sent you looking. We compare 4 alternatives to Attio: HubSpot, Pipedrive, Close and Salesforce Recruiting CRM. Each one's "Why it comes up" line says what it does differently, and the table above shows all 4 on price, free tier, MCP and API.
Is there a free alternative to Attio?
Yes. HubSpot carries a free tier on our listing, so you can try the product without a card. Free tiers are capped, so check the limits against your volume before you move a team across.
What is the cheapest Attio alternative?
Of the published starting prices here, Close is lowest at $9/user/mo. Starting price is the entry plan, not the seat count you will end up on, so read the plan table on each listing.
Which Attio alternatives have an MCP server?
HubSpot, Pipedrive, Close and Salesforce Recruiting CRM ship a first party MCP server, so you can drive them from Claude or ChatGPT without building against the API yourself.
Does Attio have a free trial?
Attio offers a 14 day free trial on our listing. Trial terms move, so confirm on the vendor site before you plan around it.

Keep looking

Back to the Attio write-up Every Lead generation tool we list Search the whole directory

Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?