HubSpot
CRM platform used for recruiting pipelines too.
From $20/seat/mo Free tier MCP server API
Bottom line
Free CRM plus paid Hubs for sales, marketing and service. Sales Hub Starter lists at $20/seat/mo, with a lower intro rate for new customers.
Stands out for: A real free CRM for two users, plus a hosted MCP server at mcp.hubspot.com and a full public API.
Watch out for: Professional and Enterprise carry required one-time onboarding fees ($1,500 and $3,500). The free CRM stops at two users.
Overview
HubSpot is a customer platform with a free CRM and paid Marketing, Sales, Service, Content and Data Hubs. The free tools cover contacts, pipelines, meeting links and basic email for up to two users, with no card. Paid plans add workflows, calling minutes, sequences and HubSpot Credits that power AI agents. A hosted MCP server lets AI assistants read and write CRM records, and the public API covers the rest.
Teams pick HubSpot when they want CRM plus outreach without a heavy rollout. Sales Hub Starter lists at $20 per seat per month, and HubSpot is showing a lower $7 introductory rate for new customers. Professional starts at $90 per seat per month billed annually, plus a required $1,500 onboarding fee. Enterprise starts at $150 per seat with $3,500 onboarding. Sequences and forecasting start on Professional.
Who it's for
Best for
- Revenue teams that want CRM, email and sequences in one login
- Recruiters using HubSpot as a recruiting CRM and outreach hub
- Teams connecting AI agents through HubSpot's MCP server
- SMBs starting free before paying for a Hub
Not ideal for
- Teams that need more than two users on the free CRM
- Buyers who want to avoid onboarding fees on upper tiers
Key features
CRM. Talent CRM beside jobs and pipeline for nurture and rediscovery.
Sequences. Email sequences from the desk for outbound candidates.
Inbox. Inbox workflows for recruiting correspondence.
Screenshots
Breeze Prospecting Agent: sourcing contacts
Breeze Prospecting Agent: monitoring companies
Smart Deal Progression: CRM updates
Smart Deal Progression: follow-up suggestions
Images: HubSpot's press kit. Select an image to see it full size.
MCP server
https://mcp.hubspot.com
First-party MCP at mcp.hubspot.com. Official vendor-hosted remote server for CRM records. Connect with your own HubSpot login.
Setup steps and live status MCP Directory Check your stack in the MCP readiness checker
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free CRM tools | $0 | Up to two users, no card |
| Sales Hub Starter | $20/seat/mo | A $7/seat/mo introductory rate is currently shown for new customers |
| Professional | $90/seat/mo | Billed annually, $100 monthly, plus a $1,500 onboarding fee |
| Enterprise | $150/seat/mo | Plus a $3,500 onboarding fee |
Free CRM tools for up to two users, no card. Sales Hub Starter lists at $20/seat/mo, with a lower $7/seat/mo introductory rate currently shown for new customers. Professional starts at $90/seat/mo billed annually ($100 monthly) plus a $1,500 onboarding fee, and Enterprise starts at $150/seat/mo plus $3,500 onboarding. Confirm current terms on the vendor site.
Checked 19 Sep 2026. Vendors change prices without notice.
Is HubSpot expensive?
HubSpot starts at $20/seat/mo. We list 222 lead generation tools in total. 57 have a free tier, and those with a public price typically start around $50 a month.
- 34 quote-based
- 57 free tier
- 174 public price
Worked out automatically from every lead generation listing, so it updates as the directory changes.
Pros and cons
Pros
- Free CRM for two users, no card
- Hosted MCP server plus a full public API
- Sales, marketing and service on one record
Cons
- Free CRM stops at two users
- Required onboarding fee on Professional
- Sequences start on Professional, not Starter
Integrations
Amplitude Jira Adobe Express Aircall LinkedIn Microsoft Teams
What's new at HubSpot
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How HubSpot compares
See all HubSpot alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | ✓ | $20/seat/mo | ✓ | ✓ | |
| | – | $14/user/mo | ✓ | ✓ | Compare |
| | ✓ | $35/user/mo | ✓ | ✓ | Compare |
| | – | $25/user/mo | ✓ | ✓ | Compare |
| | – | $9/user/mo | ✓ | ✓ | Compare |
$14/user/mo MCP API
Simpler sales CRM with a lower seat price if you do not need HubSpot's Hubs.
$35/user/mo Free tier MCP API
Flexible data-first CRM if you want custom objects without HubSpot's tiers.
$25/user/mo MCP API
Salesforce stack if staffing already runs on Sales Cloud and Agentforce.
$9/user/mo MCP API
Built-in calling and email if the CRM is really a sales engagement tool.
Your next step
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