Head to head

Close vs HubSpot

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Close

$9/user/mo Free trial

Sales CRM with a built-in power dialer. Solo is $9/user/mo billed annually ($19 monthly); trial with $5 calling credits.

Where Close fits

  • Small sales and recruiting desks that live on the phone
  • Teams that want CRM plus dialer in one login
  • Buyers who will try with no card
  • Agencies that hate Salesforce-plus-a-dialer

HubSpot

$20/seat/mo Free tier

Free CRM plus paid Hubs for sales, marketing and service. Sales Hub Starter lists at $20/seat/mo, with a lower intro rate for new customers.

Where HubSpot fits

  • Revenue teams that want CRM, email and sequences in one login
  • Recruiters using HubSpot as a recruiting CRM and outreach hub
  • Teams connecting AI agents through HubSpot's MCP server
  • SMBs starting free before paying for a Hub

At a glance

DetailCloseHubSpot
Starting price$9/user/mo$20/seat/mo
Free tier–No✓Yes
Free trialYesNot on record
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underDialers, Lead generationLead generation, Outreach, CRM
Capterra4.7 from 164 reviews4.5 from 4,485 reviews

Where they pull apart

Close

Stands out: Calling inside the CRM (not a bolted-on dialer), plus WhatsApp, Calendly, HubSpot, and a first-party MCP.

Watch out: Phone lines are $1/line/month, which is not the CRM seat. Solo annual is $9/user. Calling is usage-based on top.

Not the right fit for

  • Enterprises standardised on Salesforce
  • People who only need SMS
  • Buyers who need a sub-$9 seat

HubSpot

Stands out: A real free CRM for two users, plus a hosted MCP server at mcp.hubspot.com and a full public API.

Watch out: Professional and Enterprise carry required one-time onboarding fees ($1,500 and $3,500). The free CRM stops at two users.

Not the right fit for

  • Teams that need more than two users on the free CRM
  • Buyers who want to avoid onboarding fees on upper tiers

Pros and cons

Close

  • CRM plus dialer without a second vendor
  • Annual Solo at $9/user/mo
  • MCP, API, and a real trial
  • Phone lines are billed separately, from $1/line/month
  • Calling usage is extra
  • Not a recruiting ATS

HubSpot

  • Free CRM for two users, no card
  • Hosted MCP server plus a full public API
  • Sales, marketing and service on one record
  • Free CRM stops at two users
  • Required onboarding fee on Professional
  • Sequences start on Professional, not Starter

What each one costs

Close

$9/user/mo

Confirm current pricing on the vendor site.

Checked 18 Sep 2026

HubSpot

$20/seat/mo

Free CRM tools for up to two users, no card. Sales Hub Starter lists at $20/seat/mo, with a lower $7/seat/mo introductory rate currently shown for new customers. Professional starts at $90/seat/mo billed annually ($100 monthly) plus a $1,500 onboarding fee, and Enterprise starts at $150/seat/mo plus $3,500 onboarding. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Close cheaper than HubSpot?
Close starts lower, at $9/user/mo against $20/seat/mo for HubSpot. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Close or HubSpot for free?
HubSpot carries a free tier on our listing. Close offers a free trial.
Does Close or HubSpot have an MCP server?
Close and HubSpot ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Close alternatives All HubSpot alternatives Every Dialers tool

Editorial listings, never paid rankings. Prices checked 18 Sep 2026. Confirm current terms on the vendor site. Spot an error?