Compare/Alternatives

HubSpot alternatives

4 tools our write-ups put next to HubSpot, with starting price, free tier, MCP and API side by side.

HubSpot from $20/seat/moFree tierMCP serverAPI

Closest alternatives

See the HubSpot listing

The short answer

  • Pipedrive : Simpler sales CRM with a lower seat price if you do not need HubSpot's Hubs. From $14/user/mo
  • Attio : Flexible data-first CRM if you want custom objects without HubSpot's tiers. From $35/user/mo
  • Salesforce Recruiting CRM : Salesforce stack if staffing already runs on Sales Cloud and Agentforce. From $25/user/mo
  • Close : Built-in calling and email if the CRM is really a sales engagement tool. From $9/user/mo

Why people look past HubSpot

Professional and Enterprise carry required one-time onboarding fees ($1,500 and $3,500). The free CRM stops at two users.

What we noted

  • Free CRM stops at two users
  • Required onboarding fee on Professional
  • Sequences start on Professional, not Starter

Not the right fit for

  • Teams that need more than two users on the free CRM
  • Buyers who want to avoid onboarding fees on upper tiers

Worth keeping in mind: A real free CRM for two users, plus a hosted MCP server at mcp.hubspot.com and a full public API.

HubSpot alternatives compared

ToolFree tierFromMCPAPIHead to head
HubSpot (the one you are on) ✓Yes$20/seat/mo✓Yes✓Yes
Pipedrive Simpler sales CRM with a lower seat price if you do not need HubSpot's Hubs. –No$14/user/mo✓Yes✓YesHead to head
Attio Flexible data-first CRM if you want custom objects without HubSpot's tiers. ✓Yes$35/user/mo✓Yes✓YesHead to head
Salesforce Recruiting CRM Salesforce stack if staffing already runs on Sales Cloud and Agentforce. –No$25/user/mo✓Yes✓YesHead to head
Close Built-in calling and email if the CRM is really a sales engagement tool. –No$9/user/mo✓Yes✓YesHead to head

What each one does differently

Pipedrive

$14/user/mo 14 day free trial MCP API

Why it comes up: Simpler sales CRM with a lower seat price if you do not need HubSpot's Hubs.

Stands out: Lite already includes the visual pipeline, AI report building, meeting briefs, and access to 500-plus app integrations.

Watch out: Listed prices assume annual billing; monthly costs more. Email sync starts on Growth, and contact enrichment is on Ultimate.

Best for

  • SMB sales teams that want a visual pipeline CRM
  • Teams that will add email sync on Growth
  • RevOps connecting Zapier, Zoom, or Lemlist

4.5 on Capterra from 3,061 reviews

Read the Pipedrive write-up HubSpot vs Pipedrive

Attio

$35/user/mo Free tier 14 day free trial MCP API

Why it comes up: Flexible data-first CRM if you want custom objects without HubSpot's tiers.

Stands out: A hosted MCP server and REST API are available on every plan, including Free, with a 14-day Pro trial.

Watch out: Plus caps at 10 seats. Call Intelligence, sequences, and AI agents sit on Pro. Extra workspace credits are add-on packs.

Best for

  • Startups replacing a rigid CRM with custom objects
  • Small teams that want Free (3 seats) before paying
  • RevOps that will run Claude against the CRM via MCP

Read the Attio write-up HubSpot vs Attio

Salesforce Recruiting CRM

$25/user/mo MCP API

Why it comes up: Salesforce stack if staffing already runs on Sales Cloud and Agentforce.

Stands out: Agentforce agents for candidate engagement, job matching and seller coaching on one client and candidate record.

Watch out: The $25 entry is Starter Suite for small staffing firms; most recruiting setups are quoted higher. Some Agentforce features may not be generally available yet.

Best for

  • Staffing firms already on Salesforce Sales Cloud
  • Agencies that want recruiters and sellers on one record
  • Teams ready to use Agentforce for screening and scheduling

Read the Salesforce Recruiting CRM write-up HubSpot vs Salesforce Recruiting CRM

Close

$9/user/mo Free trial MCP API

Why it comes up: Built-in calling and email if the CRM is really a sales engagement tool.

Stands out: Calling inside the CRM (not a bolted-on dialer), plus WhatsApp, Calendly, HubSpot, and a first-party MCP.

Watch out: Phone lines are $1/line/month, which is not the CRM seat. Solo annual is $9/user. Calling is usage-based on top.

Best for

  • Small sales and recruiting desks that live on the phone
  • Teams that want CRM plus dialer in one login
  • Buyers who will try with no card

4.7 on Capterra from 164 reviews

Read the Close write-up HubSpot vs Close

Common questions

What is the best HubSpot alternative?
It depends on what sent you looking. Our write-ups put Pipedrive closest to HubSpot. Why it comes up: Simpler sales CRM with a lower seat price if you do not need HubSpot's Hubs. The table above shows all 4 on price, free tier, MCP and API.
Is there a free alternative to HubSpot?
Yes. Attio carries a free tier on our listing, so you can try the product without a card. Free tiers are capped, so check the limits against your volume before you move a team across.
What is the cheapest HubSpot alternative?
Of the published starting prices here, Close is lowest at $9/user/mo. Starting price is the entry plan, not the seat count you will end up on, so read the plan table on each listing.
Which HubSpot alternatives have an MCP server?
Pipedrive, Attio, Salesforce Recruiting CRM and Close ship a first party MCP server, so you can drive them from Claude or ChatGPT without building against the API yourself.

Keep looking

Back to the HubSpot write-up Every Lead generation tool we list Search the whole directory

Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?