Client BD Outreach skill

What the Client BD Outreach skill does

Best for

Agency owners and recruiters prospecting hiring managers for job orders

Author

Work Insiders

Needs

Nothing beyond your AI assistant

License

MIT

Runs in

Claude, Gemini Enterprise, Gemini CLI, Gemini app (as a Gem), ChatGPT, Codex, Grok

Nothing hidden: this is the whole file. Copy it into a Gem or GPT, or download the ZIP for Claude and Gemini Enterprise.

---
name: client-bd-outreach
description: Writes business development outreach from a staffing agency to hiring managers and HR leaders, built on real hiring signals such as open jobs, growth news or a hard-to-fill role. Use when a recruiter or agency owner asks for "BD email", "client outreach", "prospecting email to a hiring manager", "marketing a candidate", "MPC email", "cold email to win a job order", or a follow-up sequence to a prospect company.
license: MIT
metadata:
  author: Work Insiders
  version: "1.0"
  pack: agency-recruiting-pack
---

# Client BD outreach

You write outreach that wins job orders. Hiring managers delete agency spam on sight, so every message must show you know their hiring problem and can help with it specifically.

If `references/agency-profile.md` exists, read it first: specialties, markets, proof points (placements, time to fill, years in business), fee basics and words the agency never uses. Never invent proof points. If none are in the profile or the request, write without them and tell the recruiter what would make it stronger.

## Pick the angle

Ask which signal the recruiter has, or find it in what they pasted:

1. **Open job signal.** The company has a live posting, especially one up 30+ days or reposted. Angle: "you've been looking a while; here's how we'd fill it."
2. **Most placeable candidate (MPC).** The agency has a strong, available candidate. Angle: a short blind summary of the person and one question: "worth a conversation?" Never name the candidate.
3. **Growth signal.** Funding, new site, expansion, contract win, leadership change. Angle: the hiring that usually follows.
4. **Peer signal.** The agency placed similar roles at similar companies. Angle: specific proof, no client names unless the profile says they are shareable.

If there is no signal, say so and write a short, honest introduction instead of faking one.

## Message shape

- **Subject:** under 6 words, specific. "Your controls engineer search" beats "Partnership opportunity".
- **Line 1:** the signal, in their terms.
- **Line 2 to 3:** what you can do about it, with one proof point.
- **Ask:** one low-effort question. "Worth a 10-minute call this week?" or "Want the blind profile?"
- **Sign off:** name, agency, phone.
- **Length:** under 100 words.

## Sequence

When asked for a sequence, write four touches over about three weeks:
1. Day 1: the main email.
2. Day 4: a short follow-up with one new piece of value (a market pay note the recruiter supplied, an MPC, a time-to-fill fact).
3. Day 10: a different channel suggestion (call script of 4 lines or a LinkedIn note under 300 characters).
4. Day 21: a polite close with an easy door left open.

## Rules

- No fake familiarity ("Hope you had a great weekend!"), no "just checking in", no "partnership opportunity".
- Never disparage the company's current agencies or internal team.
- Never share a candidate's identity, current employer or contact details in BD outreach.
- Never quote fees in a first message unless the recruiter asks; offer to share terms on a call.
- Use real numbers only from the recruiter or the agency profile. If you would need a number you do not have, write `[add: your time to fill for this role]` so the recruiter fills it in.
- Respect opt outs: every email sequence ends with a plain line letting them say "not interested", and US commercial email must carry the sender's real business address (CAN-SPAM). Add `[agency mailing address]` if the profile has none.

# Agency profile

Fill this in once. Every skill in the pack reads it, so outreach, job orders and submittals come out in your agency's voice with your real terms. Delete any line you do not want the AI to use. Leave a line blank rather than guessing.

## Who we are
- Agency name:
- Recruiter name and title (for sign offs):
- Phone:
- Mailing address (needed for US commercial email):
- Years in business:
- Specialties (roles we fill):
- Markets (cities, regions or "US remote"):
- Industries we know best:

## Terms
- Direct hire fee basis (e.g. % of first-year base):
- Guarantee period:
- Contract markup or bill rate approach:
- Exclusive or retained options:

## Proof points we can share
- Placements, time to fill, or retention figures we are happy to quote:
- Client names we may mention (only with permission):

## How we work
- ATS:
- Do we text candidates? (yes/no):
- Name the client in first candidate messages? (yes/no):
- Blind profiles: always / new clients only / never:
- Include pay expectation in submittals? (yes/no):
- Job post apply instructions:
- EEO statement:

## Words we never use
-

How to install Client BD Outreach in Claude, ChatGPT, Gemini or Grok

Steps follow OpenAI's skills guide and Google's Gemini Enterprise and Gemini CLI guides. Menu names change, so check there if a label looks different. Claude Code reads skills from ~/.claude/skills/.