Head to head

Attio vs Pipedrive

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Attio

$35/user/mo Free tier 14 day free trial

Flexible CRM with custom objects, enrichment and a free plan for up to 3 seats. Plus is $35/user/mo billed annually or $44 monthly.

Where Attio fits

Startups replacing a rigid CRM with custom objects
Small teams that want Free (3 seats) before paying
RevOps that will run Claude against the CRM via MCP
Sales teams that need sequences and call intelligence later

Pipedrive

$14/user/mo 14 day free trial

Sales CRM built around a visual pipeline, with AI tools on every plan. Lite is $14/user/mo billed annually.

Where Pipedrive fits

SMB sales teams that want a visual pipeline CRM
Teams that will add email sync on Growth
RevOps connecting Zapier, Zoom, or Lemlist
Teams that want to query the CRM from Claude via MCP

At a glance

Detail	Attio	Pipedrive
Starting price	$35/user/mo	$14/user/mo
Free tier	✓Yes	–No
Free trial	14 day free trial	14 day free trial
MCP server	✓Yes	✓Yes
Public API	✓Yes	✓Yes
Listed under	Lead generation, CRM	CRM
Capterra	Not enough reviews	4.5 from 3,061 reviews

Where they pull apart

Attio

Stands out: A hosted MCP server and REST API are available on every plan, including Free, with a 14-day Pro trial.

Watch out: Plus caps at 10 seats. Call Intelligence, sequences, and AI agents sit on Pro. Extra workspace credits are add-on packs.

Not the right fit for

Teams of 11+ that will not pay for Pro
Recruiters who need a full ATS, not a CRM

Pipedrive

Stands out: Lite already includes the visual pipeline, AI report building, meeting briefs, and access to 500-plus app integrations.

Watch out: Listed prices assume annual billing; monthly costs more. Email sync starts on Growth, and contact enrichment is on Ultimate.

Not the right fit for

Buyers who need email sequences on the cheapest seat
Recruiting teams that want an ATS as the system of record

Pros and cons

Attio

Free plan for up to 3 seats
Plus $35/user/mo on annual billing
Hosted MCP plus REST on every plan

Plus stops at 10 seats
Call Intelligence and sequences need Pro
AI and workflows burn a credit meter

Pipedrive

Lite at $14/user/mo billed annually
14-day trial, no credit card
Hosted MCP server plus REST API

Email sync and sequences start on Growth
Contact enrichment is on Ultimate only
Monthly billing costs more than annual

What each one costs

Attio

$35/user/mo

Free covers up to 3 seats. Plus is $35 per user per month billed annually or $44 month to month, for up to 10 seats; Pro is $79 annually or $99 monthly and adds sequences and Call Intelligence. Enterprise is a custom annual quote, extra workspace credits start at $70 to $85 a month, and a 14-day Pro trial is available. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Pipedrive

$14/user/mo

Lite is $14/user/mo billed annually ($168 per seat per year). Growth is $39, Premium $59, and Ultimate $79 per user per month on annual billing; monthly billing costs more. Every plan includes a 14-day free trial. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Attio cheaper than Pipedrive?

Pipedrive starts lower, at $14/user/mo against $35/user/mo for Attio. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Attio or Pipedrive for free?

Attio carries a free tier on our listing. Attio offers a 14 day free trial. Pipedrive offers a 14 day free trial.

Does Attio or Pipedrive have an MCP server?

Attio and Pipedrive ship a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?