OutboundSync
Pipes Instantly, HeyReach, Clay, and EmailBison activity into HubSpot and Salesforce.
From $99/mo
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Bottom line
Syncs Smartlead, Instantly, and other outbound tools into Salesforce and HubSpot. Starter is $99/mo for 2,000 sends.
Stands out for: API, webhooks, and agent skills ship on every plan, with unlimited connectors and SOC 2 Type II.
Watch out for: You are billed on sent messages, not replies or opens. Staying over plan plus 2x rollover can pause sync. Annual pre-pay is two months free.
Overview
OutboundSync copies sent outbound activity from tools such as Smartlead, Instantly, and EmailBison into Salesforce, HubSpot, and similar CRMs. Starter is $99 per month for 2,000 sent messages, with 2x rollover up to 4,000. Explorer is $249 per month for 10,000 sends. Advanced is $499 per month for 25,000 sends. Custom is an annual allocation. Every plan includes onboarding help, API access, and unlimited connectors. Replies, opens, clicks, and warmup never count as sends.
GTM teams pick OutboundSync so SDRs can keep using their sequencer while RevOps sees activity in the CRM of record. Plans bill monthly. Annual pre-pay gives two months free. If usage stays above the plan plus rollover, the vendor will ask you to upgrade or cut volume, and sync may stop until you do. HubSpot installs from the marketplace. Salesforce uses an External Client App.
Who it's for
Best for
- Teams pushing Instantly or Smartlead into Salesforce
- HubSpot shops that want outbound events in the CRM
- Ops teams that refuse Zapier for send logging
- Companies that need SOC 2 on the sync layer
Not ideal for
- In-house teams that already log sends natively
- Very high volume unless you buy Custom
Key features
Sequencer sync. Instantly, HeyReach, Clay, EmailBison, and Smartlead activity into HubSpot or Salesforce.
CRM logging. Not a sequencer. It is the pipe so attribution and block lists work.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $99/mo | 2,000 sent messages, 2x rollover |
| Explorer | $249/mo | 10,000 messages |
| Advanced | $499/mo | 25,000 messages |
Starter is $99/mo for 2,000 sent messages (2x rollover to 4,000). Explorer is $249/mo for 10,000. Advanced is $499/mo for 25,000. Custom is annual. Monthly billing. Annual pre-pay gives two months free. API access and unlimited connectors on every plan. Confirm current terms on the vendor site.
Checked 19 Sep 2026. Vendors change prices without notice.
Is OutboundSync expensive?
OutboundSync starts at $99/mo. We list 196 lead generation tools in total. 49 have a free tier, and those with a public price typically start around $49 a month.
- 30 quote-based
- 49 free tier
- 151 public price
Worked out automatically from every lead generation listing, so it updates as the directory changes.
Pros and cons
Pros
- Starter $99/mo for 2,000 sends
- API and webhooks on every plan
- SOC 2 Type II on the sync layer
Cons
- Overages can pause CRM sync
- Billed on sends, not outcomes
- Walkthrough required to buy
Integrations
Salesforce HubSpot Smartlead Instantly EmailBison Zapier n8n
How OutboundSync compares
See all OutboundSync alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | $99/mo | – | ✓ | |
| | – | $47/mo | ✓ | ✓ | Compare |
| | – | $39/mo | ✓ | ✓ | Compare |
| | ✓ | $167/mo | ✓ | ✓ | Compare |
| | ✓ | $19.99/mo | ✓ | ✓ | Compare |
$47/mo MCP API
Native CRM sync may be enough if Instantly is your only sequencer.
$39/mo MCP API
Sequencer with its own CRM connections if you stay in one tool.
$167/mo Free tier MCP API
Outbound data ops in a table if a dedicated sync is out of scope.
$19.99/mo Free tier MCP API
Generic automation when volume is low and you accept task fees.