Octave
GTM context platform that stores your ICP, personas, positioning and proof points and feeds them to AI agents writing your outreach.
Quote-based pricing Free trial MCP server API
Bottom line
Octave is a GTM context platform that stores your ICP, personas, positioning and proof points and feeds them to AI agents that write and qualify outreach. It suits staffing firms and agencies running Clay or AI-driven outbound that want every message to match one agreed pitch. Pricing is a flat annual platform fee plus usage credits with no published price, and the site offers a free trial.
Stands out for: Octave is built as a context layer, not a sender, so the same personas and messaging reach Clay, your sequencer and Claude through MCP, where a tool like Valley keeps its context inside its own app. Its Intelligence Engine reads calls, emails and deal outcomes and suggests updates to that context, which most AI writing tools do not attempt.
Watch out for: No prices are published, so you have to talk to sales to learn what the platform fee is. The Base tier caps you at 100 credits a month and a single active offering, which is tight for an agency selling several services.
Overview
Octave, made by Octave Technologies, Inc., describes itself as an agentic GTM brain. At its core is a Library, or context graph, that models your products, segments, personas, use cases, motions, competitors, objections and proof points in one governed source of truth.
AI agents read that Library to enrich companies, qualify prospects, generate sequences and prep for calls. The Intelligence Engine works the other way, inspecting every deal, call and email to learn what drives wins and proposing changes to the Library as Suggestions you approve.
Octave is built to be used from other tools. It runs its own MCP server for Claude, Cursor and other editors, a documented API with sync and async jobs, and a CLI. It also syncs with Salesforce, HubSpot and Attio, call recorders such as Gong and Fathom, sequencers such as Outreach, Smartlead and Instantly, and Clay.
For a staffing agency, the use case is keeping your pitch consistent. If you sell contract, permanent and executive search to different hiring managers, Octave can hold one approved message per persona and hand it to whichever tool or assistant is writing the email.
Who it's for
Best for
- Agencies selling several services to distinct buyer personas
- Teams running Clay tables that need consistent messaging
- GTM engineers wiring AI assistants through MCP
- Sales leaders who want call insights fed back into messaging
Not ideal for
- Solo recruiters who just need a better first line
- Buyers who want a published monthly price
- Teams without a CRM or call recorder to learn from
Key features
Library of GTM context. One governed place for ICPs, personas, offerings, segments, competitors, objections, proof points and brand voice that every tool and agent reads from.
AI agents. Prebuilt and custom agents enrich companies, qualify prospects, generate sequences and prep calls, grounded in your Library.
Intelligence Engine. Inspects deals, calls and emails to find the patterns behind wins and suggests updates to your strategy.
MCP, API and CLI. Connect Claude, Codex, Cursor and other MCP clients headlessly, or call agents from your own apps with sync or async API endpoints.
Native integrations. Read-only and two-way sync with CRMs, call recorders, sequencers, documents and Clay.
AI features
| What the AI does | Plan |
|---|---|
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
MCP server
https://docs.octavehq.com/mcp/overview
First-party MCP at docs.octavehq.com. https://docs.octavehq.com/mcp/overview.
Setup steps and live status MCP Directory Check your stack in the MCP readiness checker
Pricing
Octave charges a flat annual platform subscription plus metered usage credits, and does not charge per seat. The pricing page does not publish dollar amounts. The Base tier includes 100 generation credits a month, 2 active workspaces, 1 active offering and 2 active playbooks, with community support, and is not time limited. The middle tier includes 10,000 credits a month, more active offerings, elements and playbooks, and email and chat support. Octave Ultra has custom credits and adds unlimited users and managed agents, SSO, SCIM and RBAC, and a dedicated CSM with a private Slack channel. The site offers a free trial, and Octave says that within 2 weeks of onboarding you can walk away with no questions asked. Confirm current terms on the vendor site.
Checked 4 Nov 2026. Vendors change prices without notice.
Is Octave expensive?
Octave does not publish a price. It is one of 22 quote-based tools among the 144 outreach tools in our directory. 30 have a free tier, and those with a public price typically start around $49 a month.
- 22 quote-based
- 30 free tier
- 122 public price
Worked out automatically from every outreach listing, so it updates as the directory changes.
Pros and cons
Pros
- Own MCP server, API and CLI
- No per-seat pricing
- Learns from calls, emails and deal outcomes
Cons
- No published prices
- Base tier limited to 100 credits a month
- More setup than a simple AI writer
Integrations
Salesforce HubSpot Attio Gong Outreach Smartlead Instantly Clay
What's new at Octave
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How Octave compares
See all Octave alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | Quote | ✓ | ✓ | |
| | ✓ | $185/mo | ✓ | ✓ | Compare |
 Valley Valley writes and sends LinkedIn outreach in one app, where Octave is a context layer that other tools read from. | – | $199/seat/mo | ✓ | ✓ | Compare |
 Relevance AI Relevance AI lets you build general AI agents for any task, while Octave ships agents tied to a GTM ontology. | – | $19/mo | ✓ | ✓ | Compare |
$185/mo Free tier MCP API
Clay is the enrichment and workflow table itself with published plans, while Octave supplies the messaging context that Clay columns can call.
Valley$199/seat/mo MCP API
Valley writes and sends LinkedIn outreach in one app, where Octave is a context layer that other tools read from.
Relevance AI$19/mo MCP API
Relevance AI lets you build general AI agents for any task, while Octave ships agents tied to a GTM ontology.
Your next step
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