LeadPost
Identifies up to 40 percent of anonymous US website visitors by name and email, then retargets them by email, paid social, display and direct mail.
From $199/mo Free trial
Bottom line
LeadPost identifies up to 40 percent of anonymous US site visitors by name and email, then retargets them by email, paid social, display, and direct mail. Identification plans start at $199/mo for B2B and $249/mo for B2C, with a 1,000 unique-visitor monthly minimum.
Stands out for: Unlike IP-to-company tools, LeadPost returns a person: name, email, mailing address, and company, with ICP filters so you only pay for leads that match title and industry.
Watch out for: You need at least 1,000 unique monthly visitors. Sites below that threshold cannot use the product, and overage leads bill at the same per-lead rate if you turn overages on.
Overview
LeadPost places a pixel, then matches visitors with deterministic and probabilistic data so marketers can email, mail, or advertise to people who never filled a form.
B2C campaigns can prioritize email or postal. B2B campaigns return name, company, personal LinkedIn URL, and email. Suppression lists keep you from paying for customers and employees you already know.
Identification plans are published from $199/mo for B2B Lead Capture (250 leads) and $249/mo for B2C Lead Capture (750 leads). Retargeting is usage-priced: 5 cents per email, 7 cents per display/social record, 85 cents per 4x6 postcard. Agency plans add white-label and discounted rates. Billing is monthly with optional overages. A 14-day free trial is offered with no credit card.
Who it's for
Best for
- US marketers who want person-level visitor ID, not just a company name
- Agencies that need white-label dashboards and discounted multi-client plans
- eCommerce teams retargeting bounce traffic with email and postcards
- B2B sites that will filter by job title and industry before paying for a lead
Not ideal for
- Sites with under 1,000 unique monthly visitors
- Teams that only need account-level IP identification like Leadfeeder
Key features
- Person level visitor identification
- B2C and B2B lead capture
- Email, social, display and direct mail retargeting
- Data enrichment credits
- Visitor demographics
- Filters and suppressions
- Agency dashboards and white label reporting
Pricing
| Plan | Price | What you get |
|---|---|---|
| B2B Standard | $199/mo | Up to 250 leads |
| B2B Advanced | $349/mo | Up to 500 leads |
| B2B Premium | $649/mo | Up to 1,000 leads |
| B2C Standard | $249/mo | Up to 750 leads |
| B2C Advanced | $499/mo | Up to 2,000 leads |
| B2C Premium | $999/mo | Up to 4,500 leads |
Lead capture is priced per product line, billed monthly. B2B Lead Capture is Standard $199/mo for 250 leads, Advanced $349/mo for 500 and Premium $649/mo for 1,000. B2C Lead Capture is Standard $249/mo for 750 leads, Advanced $499/mo for 2,000 and Premium $999/mo for 4,500. Retargeting is 5 cents per email, 7 cents per display or social record, and 85 cents per 4x6 postcard ($1.08 for 6x9), with a 1,000 unique monthly visitor minimum. Agency plans are discounted. A 14-day free trial includes up to 100 B2B or 200 B2C leads, no credit card. Confirm current terms on the vendor site.
Checked 4 Nov 2026. Vendors change prices without notice.
Is LeadPost expensive?
LeadPost starts at $199/mo. We list 257 lead generation tools in total. 74 have a free tier, and those with a public price typically start around $49 a month.
- 37 quote-based
- 74 free tier
- 208 public price
Worked out automatically from every lead generation listing, so it updates as the directory changes.
Pros and cons
Pros
- Person-level names and emails rather than company-only IP matches
- Job title and industry filters so unmatched traffic is not billed
- Built-in email, display, social, and USPS postcard retargeting
Cons
- Hard 1,000 unique-visitor monthly minimum
- US-centric data and direct-mail rules, not a global visitor-ID graph
- Entry plans cap leads tightly: 250 a month on B2B Standard at $199/mo
What's new at LeadPost
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How LeadPost compares
See all LeadPost alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | $199/mo | – | – | |
| | ✓ | $79/mo | – | – | Compare |
 Leadfeeder Leadfeeder identifies companies on your site and is stronger when you want account-level intent plus MCP/API rather than named consumer emails. | – | €79/mo | ✓ | ✓ | Compare |
| | ✓ | Sales-quoted | ✓ | ✓ | Compare |
| | – | $99/mo | ✓ | ✓ | Compare |
$79/mo Free tier
RB2B is person-level US visitor identification with a simpler social-selling motion if you do not need LeadPost's postcard and display retargeting.
Leadfeeder€79/mo MCP API
Leadfeeder identifies companies on your site and is stronger when you want account-level intent plus MCP/API rather than named consumer emails.
Sales-quoted Free tier MCP API
6sense is the enterprise ABM and intent suite if visitor ID is one signal inside a broader buying-committee graph.
$99/mo MCP API
Happierleads is another person-level B2B visitor ID product from $99/mo without LeadPost's direct-mail channel.
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