Head to head

LeadPost vs RB2B

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

LeadPost

$99/mo Free trial

LeadPost identifies up to 40 percent of anonymous US site visitors by name and email, then retargets them by email, paid social, display, and direct mail. Vendor pages start identification plans at $99/mo, with a 1,000 unique-visitor monthly minimum.

Where LeadPost fits

  • US marketers who want person-level visitor ID, not just a company name
  • Agencies that need white-label dashboards and discounted multi-client plans
  • eCommerce teams retargeting bounce traffic with email and postcards
  • B2B sites that will filter by job title and industry before paying for a lead

RB2B

$79/mo Free tier Free trial

Person-level US website visitor identification. Free company-level plan; Starter is $79/mo; 7-day Pro trial.

Where RB2B fits

  • US inbound teams who want to know which person is on the site
  • HubSpot or Salesforce shops
  • Clay and Instantly users turning visits into outbound
  • Buyers who will start free at company-level

At a glance

DetailLeadPostRB2B
Starting price$99/mo$79/mo
Free tier–No✓Yes
Free trialYesYes
MCP server–No–No
Public API–No–No
Listed underLead generation, Visitor IDEmail finders, Lead generation, Visitor ID
Capterra4.9 from 27 reviewsNot enough reviews

Where they pull apart

LeadPost

Stands out: Unlike IP-to-company tools, LeadPost returns a person: name, email, mailing address, and company, with ICP filters so you only pay for leads that match title and industry.

Watch out: You need at least 1,000 unique monthly visitors. Sites below that threshold cannot use the product, and overage leads bill at the same per-lead rate if you turn overages on.

Not the right fit for

  • Sites with under 1,000 unique monthly visitors
  • Teams that only need account-level IP identification like Leadfeeder

RB2B

Stands out: US person-level visitor ID with a forever-free company-level rung, with HubSpot, Salesforce, Slack, Clay, and Zapier named.

Watch out: Person-level starts at Starter $79. Pro is $149 and Pro+ $199. This is US-centric; do not expect EU personal identification.

Not the right fit for

  • EU GDPR-first visitor ID
  • Teams that only need account-level (Albacross/Snitcher)
  • People who need a sequencer

Pros and cons

LeadPost

  • Person-level names and emails rather than company-only IP matches
  • Job title and industry filters so unmatched traffic is not billed
  • Built-in email, display, social, and USPS postcard retargeting
  • Hard 1,000 unique-visitor monthly minimum
  • US-centric data and direct-mail rules, not a global visitor-ID graph
  • Plan tables on comparison pages quote $249/mo for Business Basic, so the $99 entry is a lower tier with tighter lead caps

RB2B

  • Forever-free company-level plus $79 person-level Starter
  • 7-day trial
  • HubSpot, Salesforce, Slack, Clay, Zapier named
  • US person-level, not a global GDPR product
  • Not a sequencer
  • Paid rungs escalate quickly

What each one costs

LeadPost

$99/mo

LeadPost for eCommerce and LeadPost for Business are published from $99/mo. Comparison pages on the vendor site show LeadPost for Business at $249/mo with up to 500 leads on Basic. Retargeting is 5 cents per email, 7 cents per display or social record, and 85 cents per 4x6 postcard, with a 1,000 unique monthly visitor minimum. Agency plans are discounted. Try-it-free is offered with no stated day count. Confirm current terms on the vendor site.

Checked 19 Sep 2026

RB2B

$79/mo

Checked 7 Sep 2026

Common questions

Is LeadPost cheaper than RB2B?
RB2B starts lower, at $79/mo against $99/mo for LeadPost. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try LeadPost or RB2B for free?
RB2B carries a free tier on our listing. LeadPost offers a free trial. RB2B offers a free trial.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?