Swan AI
AI GTM platform that deanonymizes website visitors, qualifies ICP fit, and launches LinkedIn and email outreach.
From $100/mo
Lead generationOutreachVisitor ID
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Bottom line
Swan AI is a credit-priced GTM platform that deanonymizes site visitors, scores ICP fit, and runs LinkedIn plus email outreach. Paid plans start from $100/mo. Growth is $419/mo.
Stands out for: Growth includes 2,000 credits, a $99 platform fee plus $0.16 per credit, and 5 seats. Alert recipients and view-only dashboard users do not consume seats.
Watch out for: Each extra conversational seat is $20/mo. Credit top-ups cost 150 percent of the plan rate. HubSpot-class premium integrations start on Growth, not the entry card.
Overview
Swan AI sits between website identification and outbound. Credits pay for research, enrichment, drafting, LinkedIn or email sends, and CRM updates. The public pricing page bills for work done rather than a flat SEP seat. Growth is $419/mo with 2,000 credits and 5 seats. Scale is custom for volume, extra seats, Slack support, and a dedicated onboarding specialist.
Monthly commitments let unused credits roll to the next month, capped at 2x the allocation. Annual commitments let you use credits anytime inside the 12-month term and advertise up to 20 percent off platform fees and credit tiers. Receiving alerts is free. Conversing with Swan, or reviewing and approving its actions, consumes a seat.
Who it's for
Best for
- GTM teams that want visitor ID, ICP scoring, and outbound in one credit pool
- Shops already on HubSpot or Outlook that want Swan to update CRM and send mail
- Small teams that can live on 5 Growth seats before buying extras at $20/mo
- Operators who prefer paying for actions rather than a large SDR headcount
Not ideal for
- Buyers who need a free-forever visitor pixel with no credit burn
- Enterprises that will only buy a named Salesforce seat bundle on Scale
Key features
Visitor identification. Person- and company-level deanonymization (Gatto agent).
ICP qualification. Score visitors against ICP rules and CRM state.
AI research. Account and contact context for messaging.
Email and LinkedIn sequences. Multi-step outreach with human-in-the-loop options.
CRM automation. HubSpot contacts, notes, and tasks on higher tiers.
Slack copilot. Alerts and co-pilot actions in Slack.
Credit-based billing. Action and data credits with rollover on annual plans.
AI features
| What the AI does | Plan |
|---|---|
| Deanonymize website visitors, score ICP fit, and run LinkedIn and email outreach from prompts | All paid plans |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Entry | From $100/mo | |
| Growth | $419/mo | 2,000 credits, 5 seats; $99 platform fee + $0.16/credit |
Paid plans start from $100/mo. Growth is $419/mo with 2,000 credits, a $99 platform fee plus $0.16 per credit, and 5 seats. Extra seats are $20/mo. Scale is custom. Credit top-ups are 150 percent of the plan rate. Annual billing advertises up to 20 percent off platform fees and credit tiers. Confirm current terms on the vendor site.
Checked 19 Sep 2026. Vendors change prices without notice.
Is Swan AI expensive?
Swan AI starts at $100/mo. We list 196 lead generation tools in total. 49 have a free tier, and those with a public price typically start around $49 a month.
- 30 quote-based
- 49 free tier
- 151 public price
Worked out automatically from every lead generation listing, so it updates as the directory changes.
Pros and cons
Pros
- Growth prints $419/mo with 2,000 credits and 5 seats
- Alert and view-only access is free, so the whole team can watch without extra seats
- Unused credits roll on monthly plans, and annual terms allow use anytime in-year
Cons
- Top-up credits are billed at 150 percent of the plan rate
- Extra seats are $20/mo once you outgrow the plan allotment
- Premium CRM connectors are gated to Growth and above
Integrations
HubSpot Slack Outlook LinkedIn
How Swan AI compares
See all Swan AI alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | $100/mo | – | – | |
| | ✓ | $79/mo | – | – | Compare |
 Leadfeeder Leadfeeder identifies companies on your site and hands them to the CRM, without Swan's $419 Growth agent seats. | – | €79/mo | ✓ | ✓ | Compare |
| | ✓ | Sales-quoted | ✓ | ✓ | Compare |
| | ✓ | $49/mo | ✓ | ✓ | Compare |
$79/mo Free tier
RB2B is a person-level US visitor ID pixel, not a credit-priced agent that also sequences LinkedIn and email.
Leadfeeder€79/mo MCP API
Leadfeeder identifies companies on your site and hands them to the CRM, without Swan's $419 Growth agent seats.
Sales-quoted Free tier MCP API
6sense is a quoted ABM and intent suite for enterprise buying committees, not a $100/mo GTM engineer.
$49/mo Free tier MCP API
Apollo is a data plus sequencer stack from $49/mo with a free tier, not a visitor-ID-first credit agent.