Compare/Head to head

Apollo vs Swan AI

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Swan AI

$80/mo

Swan AI is a credit-priced GTM platform that deanonymizes site visitors, scores ICP fit, and runs LinkedIn plus email outreach. Paid plans start from $80/mo billed annually, or $100 monthly. Growth is $335/mo billed annually, or $419 monthly.

Where Swan AI fits

  • GTM teams that want visitor ID, ICP scoring, and outbound in one credit pool
  • Shops already on HubSpot or Outlook that want Swan to update CRM and send mail
  • Small teams that can live on 5 Growth seats before buying extras at $20/mo
  • Operators who prefer paying for actions rather than a large SDR headcount

At a glance

DetailApolloSwan AI
Starting price$49/user/mo$80/mo
Free tier✓Yes–No
Free trialYesNot on record
MCP server✓Yes–No
Public API✓Yes–No
Listed underEmail finders, Lead generation, OutreachLead generation, Outreach, Visitor ID
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Swan AI

Stands out: Growth includes 2,000 credits, a $99 platform fee plus $0.16 per credit, and 5 seats. Alert recipients and view-only dashboard users do not consume seats.

Watch out: Each extra conversational seat is $20/mo. Credit top-ups cost 150 percent of the plan rate. HubSpot-class premium integrations start on Growth, not the entry card.

Not the right fit for

  • Buyers who need a free-forever visitor pixel with no credit burn
  • Enterprises that will only buy a named Salesforce seat bundle on Scale

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Swan AI

  • Growth prints $419/mo ($335 billed annually) with 2,000 credits and 5 seats
  • Alert and view-only access is free, so the whole team can watch without extra seats
  • Unused credits roll on monthly plans, and annual terms allow use anytime in-year
  • Top-up credits are billed at 150 percent of the plan rate
  • Extra seats are $20/mo once you outgrow the plan allotment
  • Premium CRM connectors are gated to Growth and above

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Swan AI

$80/mo

Solo is $80/mo billed annually, or $100 monthly, with 625 credits and 1 seat. Starter is $160/mo billed annually, or $200 monthly, with 1,250 credits and 1 seat. Both offer a free trial. Growth is $335/mo billed annually, or $419 monthly, with 2,000 credits and 5 seats ($79 platform fee plus $0.128 per credit annually, or $99 plus $0.16 monthly). Extra seats are $20/mo. Scale is custom. Credit top-ups are 150 percent of the plan rate. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than Swan AI?
Apollo starts lower, at $49/user/mo against $80/mo for Swan AI. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Swan AI for free?
Apollo carries a free tier on our listing. Apollo offers a free trial.
Does Apollo or Swan AI have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?