Head to head

Apollo vs Swan AI

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

Swan AI

$100/mo

Swan AI is a credit-priced GTM platform that deanonymizes site visitors, scores ICP fit, and runs LinkedIn plus email outreach. Paid plans start from $100/mo. Growth is $419/mo.

Where Swan AI fits

GTM teams that want visitor ID, ICP scoring, and outbound in one credit pool
Shops already on HubSpot or Outlook that want Swan to update CRM and send mail
Small teams that can live on 5 Growth seats before buying extras at $20/mo
Operators who prefer paying for actions rather than a large SDR headcount

At a glance

Detail	Apollo	Swan AI
Starting price	$49/mo	$100/mo
Free tier	✓Yes	–No
Free trial	Yes	Not on record
MCP server	✓Yes	–No
Public API	✓Yes	–No
Listed under	Email finders, Lead generation, Outreach	Lead generation, Outreach, Visitor ID
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Swan AI

Stands out: Growth includes 2,000 credits, a $99 platform fee plus $0.16 per credit, and 5 seats. Alert recipients and view-only dashboard users do not consume seats.

Watch out: Each extra conversational seat is $20/mo. Credit top-ups cost 150 percent of the plan rate. HubSpot-class premium integrations start on Growth, not the entry card.

Not the right fit for

Buyers who need a free-forever visitor pixel with no credit burn
Enterprises that will only buy a named Salesforce seat bundle on Scale

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

Swan AI

Growth prints $419/mo with 2,000 credits and 5 seats
Alert and view-only access is free, so the whole team can watch without extra seats
Unused credits roll on monthly plans, and annual terms allow use anytime in-year

Top-up credits are billed at 150 percent of the plan rate
Extra seats are $20/mo once you outgrow the plan allotment
Premium CRM connectors are gated to Growth and above

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Swan AI

$100/mo

Paid plans start from $100/mo. Growth is $419/mo with 2,000 credits, a $99 platform fee plus $0.16 per credit, and 5 seats. Extra seats are $20/mo. Scale is custom. Credit top-ups are 150 percent of the plan rate. Annual billing advertises up to 20 percent off platform fees and credit tiers. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Apollo cheaper than Swan AI?

Apollo starts lower, at $49/mo against $100/mo for Swan AI. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Apollo or Swan AI for free?

Apollo carries a free tier on our listing. Apollo offers a free trial.

Does Apollo or Swan AI have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Swan AI alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?