ZenABM

LinkedIn ABM attribution with account scoring, deal mapping, and an AI agent.

From $59/mo Free tier Free trial

Ask AI about ZenABM: ChatGPT (opens in a new tab) Claude (opens in a new tab) Grok (opens in a new tab)

Bottom line

ABM and attribution platform for LinkedIn ads, with an AI agent. Starter is $59/mo; annual billing gives two months free.

Stands out for: No ad-spend markup, plus an MCP server that brings LinkedIn ads and ABM data into Claude or ChatGPT.

Watch out for: Starter covers one ABM campaign, default scoring and 10 AI agent chats a day. Growth raises that to three campaigns and 50 chats.

Overview

ZenABM is an ABM tool built around LinkedIn ads. It ties ad engagement to accounts, scores those accounts, shows company intent from LinkedIn data and attributes pipeline and revenue back to campaigns. Zena, the built-in AI agent, answers questions about accounts and campaigns. The plan table covers HubSpot, Salesforce and Attio integrations, webhooks, API access and an MCP server.

Teams pick ZenABM when LinkedIn ads are the main ABM channel and they do not want to pay a percentage of spend. Starter is $59/mo for one campaign and 10 Zena chats a day. Growth is $159/mo for three campaigns and 50 chats. Pro is $399/mo with unlimited campaigns and chats. Agency is $479/mo with client accounts. Annual billing gives two months free, and every plan starts with a free trial.

Who it's for

Best for

B2B teams running ABM through LinkedIn ads
Growth teams that want account scoring without a big ABM contract
Agencies managing client ad accounts
RevOps teams pushing engaged accounts into HubSpot

Not ideal for

Teams with no LinkedIn ads budget
Buyers who want a free-forever plan

Key features

ABM attribution. LinkedIn company engagement, account scoring, and deal mapping.

MCP. First-party server and API for agents. Neighbor to Factors.ai and Fibbler.

AI features

What the AI does	Plan
Zena AI agent for account and campaign questions	Starter

Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.

MCP server

First-party MCP confirmed; vendor has not published a public endpoint URL.

All tools with MCP Check your stack in the MCP readiness checker

Pricing

Starting price $59/mo

Free tier ✓

Free trial ✓

Plan	Price	What you get
Starter	$59/mo
Growth	$159/mo
Pro	$399/mo
Agency	$479/mo	Annual sold as two months free

Starter is $59/mo, Growth $159/mo, Pro $399/mo and Agency $479/mo. Annual billing is sold as two months free. Plans differ by campaign count, AI agent chats and scoring options, and each starts with a free trial. Confirm current terms on the vendor site.

Checked 19 Sep 2026. Vendors change prices without notice.

See current pricing on ZenABM (opens in a new tab)

Is ZenABM expensive?

ZenABM starts at $59/mo. We list 196 lead generation tools in total. 49 have a free tier, and those with a public price typically start around $49 a month.

30 quote-based
49 free tier
151 public price

Worked out automatically from every lead generation listing, so it updates as the directory changes.

Pros and cons

Pros

No ad-spend markup
Free trial, cancel anytime
MCP server for Claude and ChatGPT

Cons

Starter is one campaign and 10 chats a day
Custom scoring starts on Growth
No free-forever plan

Integrations

HubSpot Salesforce Attio

From the vendor's own site (opens in a new tab).

How ZenABM compares

See all ZenABM alternatives, with what each one does differently and a head to head for every pairing.

Tool	Free tier	From	MCP	API	Compare
ZenABM (this tool)	✓	$59/mo	✓	✓
6sense Full intent platform if LinkedIn ads are only one signal among many.	✓	Sales-quoted	✓	✓	Compare
Demandbase Enterprise ABM suite if you need website and ads together.	–	Sales-quoted	✓	✓	Compare
Factors.ai Pipeline attribution if you want a wider channel mix.	✓	$199/mo	–	✓	Compare
Albacross Website visitor ID if the job is inbound accounts, not ad ABM.	–	€59/mo	–	–	Compare

6sense

Sales-quoted Free tier MCP API

Full intent platform if LinkedIn ads are only one signal among many.

View listing Compare with ZenABM

Demandbase

Sales-quoted MCP API

Enterprise ABM suite if you need website and ads together.

View listing Compare with ZenABM

Factors.ai

$199/mo Free tier API

Pipeline attribution if you want a wider channel mix.

View listing Compare with ZenABM

Albacross

€59/mo

Website visitor ID if the job is inbound accounts, not ad ABM.

View listing Compare with ZenABM

Frequently asked questions

What is ZenABM?

LinkedIn ABM attribution with account scoring, deal mapping, and an AI agent. ZenABM is LinkedIn-first ABM analytics: company engagement, account scoring, and which campaign influenced pipeline, pushed into HubSpot or Salesforce. ZenABM is listed under Lead generation and Visitor ID in the Work Insiders directory.

Is ZenABM free?

Partly. ZenABM has a free tier with paid plans above it. See all free recruiting tools. See free Lead generation.

Does ZenABM have an MCP server or API?

Yes. ZenABM has a first-party MCP server and a public API.

What are alternatives to ZenABM?

ZenABM alternatives worth comparing are 6sense, Demandbase, Factors.ai and Albacross. The comparison table above shows free tier, starting price, MCP and API side by side.