Factors.ai
Account intelligence platform that identifies the companies visiting your website, scores them on intent from web, CRM, LinkedIn and G2 signals, and ties them to attribution.
From $199/mo Free tier Free trial
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Bottom line
Account intelligence: which companies visit, intent from web/CRM/LinkedIn/G2, attribution. Lite is $199/mo after a free trial.
Stands out for: Visitor ID plus intent plus attribution in one GTM platform (HubSpot, Salesforce, Slack, Teams, LinkedIn named), not a $49 Snitcher clone.
Watch out for: Lite is $199/mo after the trial. Basic is $6k/year. This is not a free forever product for production volume.
Overview
Factors.ai identifies companies on your site, scores intent from web, CRM, LinkedIn, and G2, and attributes pipeline. It is account intelligence, not person-level visitor ID and not an ATS. HubSpot, Salesforce, Slack, Microsoft Teams, and LinkedIn are named on the integrations page. There is a public API.
Pricing: Lite $199/mo after trial (no card required to try); Basic $6k/year; Growth $20k/year; Enterprise from $30k/year. A free plan with short data retention is also available. The trial is the on-ramp for Lite.
Who it's for
Best for
- B2B GTM teams tying web visits to pipeline
- HubSpot or Salesforce shops
- ABM programmes that need intent, not only a company logo
- Buyers who will take the free trial
Not ideal for
- SMB teams that want $49 company ID
- Person-level US identification (use RB2B)
- Recruiting desks that do not run a website GTM motion
Key features
- Account level visitor identification
- Intent signals from web, CRM, LinkedIn and G2
- Account scoring and segmentation
- LinkedIn and Google Ads optimization
- Multi touch attribution
- Slack and Teams alerts
- CRM connectors
Pricing
Checked 18 Sep 2026. Vendors change prices without notice.
Is Factors.ai expensive?
Factors.ai starts at $199/mo. We list 196 lead generation tools in total. 49 have a free tier, and those with a public price typically start around $49 a month.
- 30 quote-based
- 49 free tier
- 151 public price
Worked out automatically from every lead generation listing, so it updates as the directory changes.
Pros and cons
Pros
- Lite $199/mo after a no-card trial
- Intent plus visitor ID plus attribution
- HubSpot, Salesforce, Slack, Teams named
Cons
- Not $0 for production use
- Company-level, not RB2B person-level
- Overkill for a recruiting marketing site with no GTM team
Integrations
HubSpot Salesforce Slack Microsoft Teams LinkedIn
How Factors.ai compares
See all Factors.ai alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | ✓ | $199/mo | – | ✓ | |
| | ✓ | $79/mo | – | – | Compare |
| | – | $10,000/yr | ✓ | ✓ | Compare |
| | – | $49/mo | – | ✓ | Compare |
| | – | €59/mo | – | – | Compare |
$79/mo Free tier
Cheaper person-level US visitor ID if Factors' intent platform is more than you need.
$10,000/yr MCP API
Real-time de-anonymization and inbound chat if the brief is catch-them-now.
$49/mo API
Simple company ID from $49 if you only want logos, not attribution.
€59/mo
EU company visitor ID if Factors' $199 Lite is the wrong geography and price.