Compare/Head to head

Factors.ai vs RB2B

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Factors.ai

$199/mo Free tier Free trial

Account intelligence: which companies visit, intent from web/CRM/LinkedIn/G2, attribution. Lite is $199/mo after a free trial.

Where Factors.ai fits

  • B2B GTM teams tying web visits to pipeline
  • HubSpot or Salesforce shops
  • ABM programmes that need intent, not only a company logo
  • Buyers who will take the free trial

RB2B

$79/mo Free tier Free trial

Person-level US website visitor identification. Free company-level plan; Starter is $79/mo; 7-day Pro trial.

Where RB2B fits

  • US inbound teams who want to know which person is on the site
  • HubSpot or Salesforce shops
  • Clay and Instantly users turning visits into outbound
  • Buyers who will start free at company-level

At a glance

DetailFactors.aiRB2B
Starting price$199/mo$79/mo
Free tier✓Yes✓Yes
Free trialYesYes
MCP server–No–No
Public API✓Yes–No
Listed underLead generation, Visitor IDEmail finders, Lead generation, Visitor ID
Capterra4.8 from 20 reviewsNot enough reviews

Where they pull apart

Factors.ai

Stands out: Visitor ID plus intent plus attribution in one GTM platform (HubSpot, Salesforce, Slack, Teams, LinkedIn named), not a $49 Snitcher clone.

Watch out: Lite is $199/mo after the trial. Basic is $6k/year. This is not a free forever product for production volume.

Not the right fit for

  • SMB teams that want $49 company ID
  • Person-level US identification (use RB2B)
  • Recruiting desks that do not run a website GTM motion

RB2B

Stands out: US person-level visitor ID with a forever-free company-level rung, with HubSpot, Salesforce, Slack, Clay, and Zapier named.

Watch out: Person-level starts at Starter $79. Pro is $149 and Pro+ $199. This is US-centric; do not expect EU personal identification.

Not the right fit for

  • EU GDPR-first visitor ID
  • Teams that only need account-level (Albacross/Snitcher)
  • People who need a sequencer

Pros and cons

Factors.ai

  • Lite $199/mo after a no-card trial
  • Intent plus visitor ID plus attribution
  • HubSpot, Salesforce, Slack, Teams named
  • Not $0 for production use
  • Company-level, not RB2B person-level
  • Overkill for a recruiting marketing site with no GTM team

RB2B

  • Forever-free company-level plus $79 person-level Starter
  • 7-day trial
  • HubSpot, Salesforce, Slack, Clay, Zapier named
  • US person-level, not a global GDPR product
  • Not a sequencer
  • Paid rungs escalate quickly

What each one costs

Factors.ai

$199/mo

Checked 4 Nov 2026

RB2B

$79/mo

Free is $0 with company-level ID and 150 resolutions a month. Starter is $79/mo for person-level LinkedIn URLs to Slack or Teams and 300 resolutions. Pro starts at $149/mo with business emails and all integrations, and Pro+ starts at $199/mo with premium resolution, both from 600 resolutions a month. Overage is 45 cents a resolution on Starter and 25 cents on Pro and Pro+. Every account gets a 7-day full-featured trial with no card. Person-level ID is US only. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Factors.ai cheaper than RB2B?
RB2B starts lower, at $79/mo against $199/mo for Factors.ai. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Factors.ai or RB2B for free?
Factors.ai and RB2B carry a free tier on our listing. Factors.ai offers a free trial. RB2B offers a free trial.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?