Compare/Head to head

Factors.ai vs ZenABM

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Factors.ai

$199/mo Free tier Free trial

Account intelligence: which companies visit, intent from web/CRM/LinkedIn/G2, attribution. Lite is $199/mo after a free trial.

Where Factors.ai fits

  • B2B GTM teams tying web visits to pipeline
  • HubSpot or Salesforce shops
  • ABM programmes that need intent, not only a company logo
  • Buyers who will take the free trial

ZenABM

$59/mo Free tier Free trial

ABM and attribution platform for LinkedIn ads, with an AI agent. Starter is $59/mo; annual billing gives two months free.

Where ZenABM fits

  • B2B teams running ABM through LinkedIn ads
  • Growth teams that want account scoring without a big ABM contract
  • Agencies managing client ad accounts
  • RevOps teams pushing engaged accounts into HubSpot

At a glance

DetailFactors.aiZenABM
Starting price$199/mo$59/mo
Free tier✓Yes✓Yes
Free trialYesYes
MCP server–No✓Yes
Public API✓Yes✓Yes
Listed underLead generation, Visitor IDLead generation, Visitor ID
Capterra4.8 from 20 reviewsNot enough reviews

Where they pull apart

Factors.ai

Stands out: Visitor ID plus intent plus attribution in one GTM platform (HubSpot, Salesforce, Slack, Teams, LinkedIn named), not a $49 Snitcher clone.

Watch out: Lite is $199/mo after the trial. Basic is $6k/year. This is not a free forever product for production volume.

Not the right fit for

  • SMB teams that want $49 company ID
  • Person-level US identification (use RB2B)
  • Recruiting desks that do not run a website GTM motion

ZenABM

Stands out: No ad-spend markup, plus an MCP server that brings LinkedIn ads and ABM data into Claude or ChatGPT.

Watch out: Starter covers one ABM campaign, default scoring and 10 AI agent chats a day. Growth raises that to three campaigns and 50 chats.

Not the right fit for

  • Teams with no LinkedIn ads budget
  • Buyers who want a free-forever plan

Pros and cons

Factors.ai

  • Lite $199/mo after a no-card trial
  • Intent plus visitor ID plus attribution
  • HubSpot, Salesforce, Slack, Teams named
  • Not $0 for production use
  • Company-level, not RB2B person-level
  • Overkill for a recruiting marketing site with no GTM team

ZenABM

  • No ad-spend markup
  • Free trial, cancel anytime
  • MCP server for Claude and ChatGPT
  • Starter is one campaign and 10 chats a day
  • Custom scoring starts on Growth
  • No free-forever plan

What each one costs

Factors.ai

$199/mo

Checked 4 Nov 2026

ZenABM

$59/mo

Starter is $59/mo, Growth $159/mo, Pro $399/mo and Agency $479/mo. Annual billing is sold as two months free. Plans differ by campaign count, AI agent chats and scoring options, and each starts with a free trial. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Factors.ai cheaper than ZenABM?
ZenABM starts lower, at $59/mo against $199/mo for Factors.ai. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Factors.ai or ZenABM for free?
Factors.ai and ZenABM carry a free tier on our listing. Factors.ai offers a free trial. ZenABM offers a free trial.
Does Factors.ai or ZenABM have an MCP server?
ZenABM ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?