Head to head

Factors.ai vs ZenABM

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Factors.ai

$199/mo Free tier Free trial

Account intelligence: which companies visit, intent from web/CRM/LinkedIn/G2, attribution. Lite is $199/mo after a free trial.

Where Factors.ai fits

B2B GTM teams tying web visits to pipeline
HubSpot or Salesforce shops
ABM programmes that need intent, not only a company logo
Buyers who will take the free trial

ZenABM

$59/mo Free tier Free trial

ABM and attribution platform for LinkedIn ads, with an AI agent. Starter is $59/mo; annual billing gives two months free.

Where ZenABM fits

B2B teams running ABM through LinkedIn ads
Growth teams that want account scoring without a big ABM contract
Agencies managing client ad accounts
RevOps teams pushing engaged accounts into HubSpot

At a glance

Detail	Factors.ai	ZenABM
Starting price	$199/mo	$59/mo
Free tier	✓Yes	✓Yes
Free trial	Yes	Yes
MCP server	–No	✓Yes
Public API	✓Yes	✓Yes
Listed under	Lead generation, Visitor ID	Lead generation, Visitor ID
Capterra	4.8 from 20 reviews	Not enough reviews

Where they pull apart

Factors.ai

Stands out: Visitor ID plus intent plus attribution in one GTM platform (HubSpot, Salesforce, Slack, Teams, LinkedIn named), not a $49 Snitcher clone.

Watch out: Lite is $199/mo after the trial. Basic is $6k/year. This is not a free forever product for production volume.

Not the right fit for

SMB teams that want $49 company ID
Person-level US identification (use RB2B)
Recruiting desks that do not run a website GTM motion

ZenABM

Stands out: No ad-spend markup, plus an MCP server that brings LinkedIn ads and ABM data into Claude or ChatGPT.

Watch out: Starter covers one ABM campaign, default scoring and 10 AI agent chats a day. Growth raises that to three campaigns and 50 chats.

Not the right fit for

Teams with no LinkedIn ads budget
Buyers who want a free-forever plan

Pros and cons

Factors.ai

Lite $199/mo after a no-card trial
Intent plus visitor ID plus attribution
HubSpot, Salesforce, Slack, Teams named

Not $0 for production use
Company-level, not RB2B person-level
Overkill for a recruiting marketing site with no GTM team

ZenABM

No ad-spend markup
Free trial, cancel anytime
MCP server for Claude and ChatGPT

Starter is one campaign and 10 chats a day
Custom scoring starts on Growth
No free-forever plan

What each one costs

Factors.ai

$199/mo

Checked 18 Sep 2026

ZenABM

$59/mo

Starter is $59/mo, Growth $159/mo, Pro $399/mo and Agency $479/mo. Annual billing is sold as two months free. Plans differ by campaign count, AI agent chats and scoring options, and each starts with a free trial. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Factors.ai cheaper than ZenABM?

ZenABM starts lower, at $59/mo against $199/mo for Factors.ai. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Factors.ai or ZenABM for free?

Factors.ai and ZenABM carry a free tier on our listing. Factors.ai offers a free trial. ZenABM offers a free trial.

Does Factors.ai or ZenABM have an MCP server?

ZenABM ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 18 Sep 2026. Confirm current terms on the vendor site. Spot an error?