
$167/mo Free tier 14 day free trial MCP API
Why it comes up: The best-known enrichment grid, with a larger template library.
Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.
Watch out: Not a sender. Paid plans start at about $167/mo, with Launch from $185/mo, and credit burn adds up.
Best for
- Sourcers building enriched spreadsheets
- Teams chaining many data vendors
- Desks that want Claygent research columns
Read the Clay write-up · Bitscale vs Clay

$55/mo Free trial MCP API
Why it comes up: Waterfall enrichment for emails and phones without a grid.
Stands out: Work email, mobile, personal email and reverse lookup on one credit meter, with MCP, API and unlimited users on Pro.
Watch out: A mobile costs 10 credits against 1 for a work email. $55 is the 1,000-credit stop; price rises with volume. Enterprise SSO is an add-on.
Best for
- GTM teams waterfalling emails and mobiles
- Builders using the API, Zapier, Make, Clay or n8n
- Agencies that want unlimited users on one plan
Read the FullEnrich write-up · Bitscale vs FullEnrich

$165/mo Free tier Free trial MCP API
Why it comes up: GTM workflow automation if routing matters more than the grid.
Stands out: No feature gating: every credit tier gets the same agents, workflows and integrations.
Watch out: The bill is driven by credits, not seats. The $165 pack covers 1,500 credits, and SSO starts on the 17,000-credit pack at $1,190/mo.
Best for
- GTM engineers routing enrichment into the CRM
- RevOps teams running agents and plays on one meter
- Teams already on HubSpot or Salesforce
Read the Cargo write-up · Bitscale vs Cargo

$49/mo Free tier Free trial MCP API
Why it comes up: Database plus sequencer if you do not need a grid.
Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.
Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.
Best for
- Outbound recruiting and sales on one database
- Teams that want free-tier access to start
- Desks that need sequences next to the data
4.5 on Capterra from 398 reviews
Read the Apollo write-up · Bitscale vs Apollo