Head to head

Apollo vs Bitscale

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Bitscale

$349/mo

GTM data grid for CRM enrichment, waterfalls and AI agents. Free plan has 200 credits; Growth is $349/mo and Booster $799/mo.

Where Bitscale fits

  • GTM teams enriching CRM rows in a grid
  • RevOps building data waterfalls
  • HubSpot teams that need two-way sync
  • Teams that want AI agents on the same sheet

At a glance

DetailApolloBitscale
Starting price$49/mo$349/mo
Free tier✓Yes–No
Free trialYesNot on record
MCP server✓Yes–No
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachEmail finders, Lead generation, Sourcing
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Bitscale

Stands out: A spreadsheet-style workspace with waterfalls, signals and AI agents, and credits spent only on valid provider results.

Watch out: The jump from Free to Growth at $349/mo is steep. Salesforce sync starts on Booster, and SSO and Snowflake pipelines are Enterprise.

Not the right fit for

  • Solo SDRs who need a cheap email finder
  • Teams that only need email verification

Pros and cons

Apollo

  • Free tier, then a roughly $49/mo paid start
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Bitscale

  • Free plan with 200 credits
  • Failed lookups do not use credits
  • Credit rollover up to 3x on paid plans
  • Big jump from Free to $349/mo
  • Salesforce sync starts on Booster
  • SSO only on Enterprise

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Bitscale

$349/mo

Free plan with 200 credits. Growth is $349/mo for 15,000 credits and Booster $799/mo for 50,000, with credit rollover up to 3x; Enterprise is custom. Annual billing saves 10%. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Apollo cheaper than Bitscale?
Apollo starts lower, at $49/mo against $349/mo for Bitscale. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Bitscale for free?
Apollo carries a free tier on our listing. Apollo offers a free trial.
Does Apollo or Bitscale have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Bitscale alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?