Unify
Signal-based GTM outbound platform with AI agents, waterfall enrichment, multichannel sequences, and managed deliverability.
From $20/user/mo Free tier 14-day free trial MCP server API
Bottom line
AI outbound platform with list building, enrichment, and multichannel sequences. Free plan; paid Base is $20/seat/mo and Pro is $60/seat/mo.
Stands out for: A real free plan plus Unify MCP that runs the same agent as Unify Chat, billed on the same credits.
Watch out for: HubSpot and Salesforce sync is read-only on Pro. Write-back, the dialer, website intent, and the open API are on annual Business. Phone lookups average 4 credits.
Overview
Unify is an outbound system: list building from 40-plus sources, email and phone enrich, multi-channel sequences, and an AI agent. Free is $0 forever with limited credits, up to three seats, and GPT 5.4. Base is $20 per seat per month billed monthly, with 800 credits per seat, unlimited seats, job-change signals, and enrich. Pro is $60 with 2,400 credits, HubSpot and Salesforce read-only, Slack, and a 14-day trial with no card.
Teams pick Unify to run AI outbound without a six-figure contract. Business is custom and annual: website intent, product signals, managed mailboxes at $25 each, a beta dialer, CRM write-back, SSO, and an open API with webhooks. The MCP server runs the same agent inside Claude or Cursor on the same credits, and developer APIs are documented. Email enrichment averages 1 credit; phone averages 4. Top-up credits last up to 12 months.
Who it's for
Best for
- Reps who want a low-cost paid seat
- Small teams that want CRM read sync and Slack on Pro
- Builders connecting Claude or Cursor via Unify MCP
- Orgs ready for quoted Business with CRM write-back
Not ideal for
- Teams that need Salesforce write-back on a $20 seat
- Buyers who want a native ATS, not outbound GTM
Key features
Intent signals. Website visits, job changes, funding, hiring, tech stack, and 40+ data sources to trigger outbound.
Waterfall enrichment. Multi-vendor email and phone enrichment with real-time validation against 1.1B+ people.
Multichannel sequences. Email, calls, and social with AI copywriting plus managed deliverability on higher plans.
API. Documented Data, Bulk, and related developer APIs for records and exports.
AI features
| What the AI does | Plan |
|---|---|
| AI outbound agent, copywriting, and Unify Chat | Free |
| MCP connector that runs the same agent in Claude or Cursor | Included |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
MCP server
The vendor runs its own MCP server but does not publish one public address, so connect through the vendor's own setup steps.
Setup steps and live status MCP Directory Check your stack in the MCP readiness checker
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to three seats, limited credits |
| Base | $20/seat/mo | 800 credits per seat |
| Pro | $60/seat/mo | 2,400 credits, 14-day free trial |
| Business | Custom | Annual pricing |
The Free plan covers up to three seats with limited credits. Base is $20/seat/mo with 800 credits per seat, and Pro is $60/seat/mo with 2,400 credits and a 14-day free trial. Business is custom annual pricing. Confirm current terms on the vendor site.
Checked 4 Nov 2026. Vendors change prices without notice.
Is Unify expensive?
Unify starts at $20/user/mo. We list 257 lead generation tools in total. 74 have a free tier, and those with a public price typically start around $49 a month.
- 37 quote-based
- 74 free tier
- 208 public price
Worked out automatically from every lead generation listing, so it updates as the directory changes.
Pros and cons
Pros
- Free plan, then Base at $20/seat/mo
- 14-day Pro trial, no card
- MCP plus public developer APIs
Cons
- CRM write-back is Business only
- Open API and webhooks are Business only
- Phone enrich uses more credits than email
Integrations
HubSpot Salesforce Slack
What's new at Unify
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How Unify compares
See all Unify alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | ✓ | $20/user/mo | ✓ | ✓ | |
| | ✓ | $49/user/mo | ✓ | ✓ | Compare |
| | ✓ | $185/mo | ✓ | ✓ | Compare |
| | – | $37.60/mo | ✓ | ✓ | Compare |
| | – | Sales-quoted | ✓ | ✓ | Compare |
$49/user/mo Free tier MCP API
Database plus sequencer if you want one installed graph instead of a credit marketplace.
$185/mo Free tier MCP API
Spreadsheet enrich if you want providers more than a built-in sequencer.
$37.60/mo MCP API
Email sending if you already have lists and only need inboxes.
Sales-quoted MCP API
Quoted sales engagement if you need enterprise cadence, not $20/seat agents.
Your next step
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