Head to head

Apollo vs Unify

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Unify

$20/user/mo Free tier 14 day free trial

AI outbound platform with list building, enrichment, and multichannel sequences. Free plan; paid Base is $20/seat/mo and Pro is $60/seat/mo.

Where Unify fits

  • Reps who want a low-cost paid seat
  • Small teams that want CRM read sync and Slack on Pro
  • Builders connecting Claude or Cursor via Unify MCP
  • Orgs ready for quoted Business with CRM write-back

At a glance

DetailApolloUnify
Starting price$49/mo$20/user/mo
Free tier✓Yes✓Yes
Free trialYes14 day free trial
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachLead generation, Outreach
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Unify

Stands out: A real free plan plus Unify MCP that runs the same agent as Unify Chat, billed on the same credits.

Watch out: HubSpot and Salesforce sync is read-only on Pro. Write-back, the dialer, website intent, and the open API are on annual Business. Phone lookups average 4 credits.

Not the right fit for

  • Teams that need Salesforce write-back on a $20 seat
  • Buyers who want a native ATS, not outbound GTM

Pros and cons

Apollo

  • Free tier, then a roughly $49/mo paid start
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Unify

  • Free plan, then Base at $20/seat/mo
  • 14-day Pro trial, no card
  • MCP plus public developer APIs
  • CRM write-back is Business only
  • Open API and webhooks are Business only
  • Phone enrich uses more credits than email

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Unify

$20/user/mo

The Free plan covers up to three seats with limited credits. Base is $20/seat/mo with 800 credits per seat, and Pro is $60/seat/mo with 2,400 credits and a 14-day free trial. Business is custom annual pricing. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Apollo cheaper than Unify?
Unify starts lower, at $20/user/mo against $49/mo for Apollo. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Unify for free?
Apollo and Unify carry a free tier on our listing. Apollo offers a free trial. Unify offers a 14 day free trial.
Does Apollo or Unify have an MCP server?
Apollo and Unify ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Unify alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?