Compare/Head to head

Clay vs Unify

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Clay

$185/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid Launch starts at $185/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

Unify

$20/user/mo Free tier 14 day free trial

AI outbound platform with list building, enrichment, and multichannel sequences. Free plan; paid Base is $20/seat/mo and Pro is $60/seat/mo.

Where Unify fits

  • Reps who want a low-cost paid seat
  • Small teams that want CRM read sync and Slack on Pro
  • Builders connecting Claude or Cursor via Unify MCP
  • Orgs ready for quoted Business with CRM write-back

At a glance

DetailClayUnify
Starting price$185/mo$20/user/mo
Free tier✓Yes✓Yes
Free trial14 day free trial14 day free trial
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, OutreachLead generation, Outreach

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at $185/mo on Launch, CRM sync needs Growth from $495/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

Unify

Stands out: A real free plan plus Unify MCP that runs the same agent as Unify Chat, billed on the same credits.

Watch out: HubSpot and Salesforce sync is read-only on Pro. Write-back, the dialer, website intent, and the open API are on annual Business. Phone lookups average 4 credits.

Not the right fit for

  • Teams that need Salesforce write-back on a $20 seat
  • Buyers who want a native ATS, not outbound GTM

Pros and cons

Clay

  • Free plan, then Launch from $185/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • CRM sync needs Growth, from $495/mo
  • Credit burn is easy to underestimate

Unify

  • Free plan, then Base at $20/seat/mo
  • 14-day Pro trial, no card
  • MCP plus public developer APIs
  • CRM write-back is Business only
  • Open API and webhooks are Business only
  • Phone enrich uses more credits than email

What each one costs

Clay

$185/mo

Free plan with 100 Data Credits and 500 Actions a month. Launch starts at $185 a month (2,500 Data Credits, 15,000 Actions, job change and signal tracking). Growth starts at $495 a month (6,000 Data Credits, 40,000 Actions) and adds CRM sync, HTTP API and webhooks. Enterprise is custom with an annual commitment. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Unify

$20/user/mo

The Free plan covers up to three seats with limited credits. Base is $20/seat/mo with 800 credits per seat, and Pro is $60/seat/mo with 2,400 credits and a 14-day free trial. Business is custom annual pricing. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Clay cheaper than Unify?
Unify starts lower, at $20/user/mo against $185/mo for Clay. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Clay or Unify for free?
Clay and Unify carry a free tier on our listing. Clay offers a 14 day free trial. Unify offers a 14 day free trial.
Does Clay or Unify have an MCP server?
Clay and Unify ship a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?