Why it comes up: Audience activation and visitor ID from $500/mo billed annually.
Stands out: Every plan includes the full platform. You pay for monthly unique visitors, not feature gates.
Watch out: Published prices are annual. Starter covers 25,000 unique monthly visitors. CTV, programmatic, and direct mail media are billed on top.
Best for
- Brands identifying website visitors for ads and CRM
- Agencies that want a white-label audience layer
- Teams activating audiences into Meta and Google
Read the Untitled AI write-up · Bullseye vs Untitled AI

$79/mo Free tier Free trial
Why it comes up: US B2B visitor identification focused on LinkedIn identities.
Stands out: US person-level visitor ID with a forever-free company-level rung, with HubSpot, Salesforce, Slack, Clay, and Zapier named.
Watch out: Person-level starts at Starter $79. Pro is $149 and Pro+ $199. This is US-centric; do not expect EU personal identification.
Best for
- US inbound teams who want to know which person is on the site
- HubSpot or Salesforce shops
- Clay and Instantly users turning visits into outbound
Read the RB2B write-up · Bullseye vs RB2B
Why it comes up: Company-level visitor ID for European go-to-market teams.
Stands out: Identifies companies on your site and routes them into HubSpot or Dynamics, with a 14-day trial.
Watch out: Prices are in euros. Volume bands rise with how many companies you identify each month.
Best for
- EU B2B sites that want to know which companies visit
- HubSpot shops that will start on a 14-day trial
- Teams that can live on Starter at €69
Read the Leadinfo write-up · Bullseye vs Leadinfo
Why it comes up: Company identification on website traffic for inbound sales.
Stands out: A public usage ladder by unique companies ($49 / $69 / $99), with HubSpot, Salesforce, Slack, Zapier, and Apollo named and no seat tax.
Watch out: You pay for identified companies per month, not for users. Burst traffic will jump you up a rung.
Best for
- SMB GTM teams that only need company logos
- HubSpot or Salesforce shops
- Buyers who want start-free and no seat fees
Read the Snitcher write-up · Bullseye vs Snitcher