Head to head

Bullseye vs RB2B

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Bullseye

$99/mo 14 day free trial

Person-level website visitor ID with CRM routing. Lite is $99/mo, or $82.50/mo billed annually, with a 14-day trial.

Where Bullseye fits

  • B2B teams identifying anonymous site visitors
  • Sales orgs pushing IDs into HubSpot or Salesforce
  • Agencies managing several client workspaces
  • Buyers who want a 14-day trial with no card

RB2B

$79/mo Free tier Free trial

Person-level US website visitor identification. Free company-level plan; Starter is $79/mo; 7-day Pro trial.

Where RB2B fits

  • US inbound teams who want to know which person is on the site
  • HubSpot or Salesforce shops
  • Clay and Instantly users turning visits into outbound
  • Buyers who will start free at company-level

At a glance

DetailBullseyeRB2B
Starting price$99/mo$79/mo
Free tier–No✓Yes
Free trial14 day free trialYes
MCP server–No–No
Public API✓Yes–No
Listed underLead generation, Visitor IDEmail finders, Lead generation, Visitor ID

Where they pull apart

Bullseye

Stands out: Credits cover visitor ID, Contact Database unlocks, and B2B phones on every plan, with HubSpot and Salesforce included.

Watch out: Unused credits never roll over. Visitor phones cost 5 credits when found. SSO and whitelabel are Enterprise-only.

Not the right fit for

  • Consumer sites that need B2C identification only
  • Teams that need SSO on a cheap plan

RB2B

Stands out: US person-level visitor ID with a forever-free company-level rung, with HubSpot, Salesforce, Slack, Clay, and Zapier named.

Watch out: Person-level starts at Starter $79. Pro is $149 and Pro+ $199. This is US-centric; do not expect EU personal identification.

Not the right fit for

  • EU GDPR-first visitor ID
  • Teams that only need account-level (Albacross/Snitcher)
  • People who need a sequencer

Pros and cons

Bullseye

  • Lite from $99/mo or $82.50 annual
  • 14-day trial, no credit card
  • HubSpot and Salesforce on every plan
  • Credits expire each month
  • Visitor phones cost 5 credits
  • SSO only on Enterprise

RB2B

  • Forever-free company-level plus $79 person-level Starter
  • 7-day trial
  • HubSpot, Salesforce, Slack, Clay, Zapier named
  • US person-level, not a global GDPR product
  • Not a sequencer
  • Paid rungs escalate quickly

What each one costs

Bullseye

$99/mo

Lite is $99/mo billed monthly, or $82.50/mo billed annually, for about 200 credits and 2 seats. Starter is $149.17/mo annually, Growth $332.50, Scale $582.50, Expansion $832.50. 1 credit = 1 identified visitor. Visitor phones are 5 credits when found. Unused credits never roll over. 14-day trial, no card. Confirm current terms on the vendor site.

Checked 19 Sep 2026

RB2B

$79/mo

Checked 7 Sep 2026

Common questions

Is Bullseye cheaper than RB2B?
RB2B starts lower, at $79/mo against $99/mo for Bullseye. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Bullseye or RB2B for free?
RB2B carries a free tier on our listing. Bullseye offers a 14 day free trial. RB2B offers a free trial.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?