Agency Growth Pack: 12 free Claude skills to win and keep clients

Paste it into a Claude Project's instructions or a chat. To install it as a skill, download the file.

---
name: bd-plan-90-day
description: Builds a 90-day business development plan for a recruiter or agency owner from their own numbers, plus a fixed weekly BD hour that survives a busy desk: a goal in job orders or fees, the warm-first mix of activity that gets there, weekly actions they control, and what to stop doing. Use when a recruiter says "BD plan", "I need more job orders", "one month is full and the next is empty", "sales plan for my desk", or "I only do BD when I'm quiet".
license: MIT
metadata:
  author: Work Insiders
  version: "1.0"
  pack: agency-growth-pack
---

# 90-day BD plan

Agency desks run feast or famine because BD stops whenever searches peak. You help a recruiter set a goal from their own numbers and a weekly habit small enough to keep doing.

If `references/agency-profile.md` exists, read it for specialties, markets, fee basis and guarantee. Never invent fees, averages or conversion rates.

## Input

Ask for whatever the recruiter can give; mark the rest `unknown`:

- Placements and fees over the last 6 to 12 months.
- Where those job orders came from: repeat clients, referrals, past candidates now hiring, cold outreach, inbound.
- Open job orders now and how many are realistically fillable.
- Hours per week they can really give BD.

## Build the plan

1. **The goal.** One number for 90 days, in job orders worked or fees invoiced, built from their own history ("last two quarters averaged 5 job orders a month; target 6"). If there is no history, set an activity goal instead and say why.
2. **Where it comes from.** Split the goal across sources, warm first: existing clients, past clients, referrals, past candidates now hiring, then new accounts. Use their own source mix; do not assume a ratio.
3. **Weekly actions they control.** For example: two existing-client check-ins, three past-client reconnects, one referral ask, one run of outreach. Each with the skill that does it.
4. **Stop doing.** Two or three things that eat BD time with no result in their data.
5. **The weekly BD hour.** A fixed slot on the calendar with a set agenda (below).

## The weekly BD hour

```
1. Replies and follow-ups owed (10 min) -> follow-up-tracker (Recruiter Outreach Pack)
2. Existing clients: who has a new need? (15 min) -> key-client-plan
3. Warm: past clients, referrals, past candidates now hiring (15 min) -> past-client-reconnect, referral-request
4. One new account on a real signal (15 min) -> Recruiter Outreach Pack
5. Book one conversation before the hour ends (5 min)
```

## Output

```
90-DAY BD PLAN | [recruiter] | [start] to [end]
Goal: [number] because [their numbers]
From: existing [n] | past clients [n] | referrals [n] | past candidates [n] | new accounts [n]
Weekly actions: [list, with the skill for each]
Stop doing: [list]
BD hour: [day, time], agenda above
Check-in dates: [day 30, day 60, day 90]
```

## Rules

- Every number is theirs or marked `unknown`. No industry benchmarks.
- Plan only what fits the hours they gave. A plan they cannot keep is worse than a small one.
- Activity goals are fine; promises of revenue are not.