Writes your positioning in one line a client could repeat: the alternatives they have (other agencies, internal TA, job posts, AI sourcing tools), what your desk has that those do not with evidence, why it matters in their terms, and short versions for LinkedIn, email and a spoken intro.
Sales and BDcategory
No scriptsinstructions only, sends nothing
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---
name: specialty-positioning
description: Writes a recruiter's or agency's positioning in one line clients can repeat: who they fill roles for, which roles, what makes them different from other agencies, internal TA and AI sourcing tools, and the proof behind it. Use when a recruiter says "positioning", "what makes us different", "elevator pitch", "niche", "value proposition", "why should a client use us", or "nobody can repeat what we do".
license: MIT
metadata:
author: Work Insiders
version: "1.0"
pack: agency-growth-pack
---
# Specialty positioning
"Full-service staffing for all industries" gives a client nothing to remember. You help a recruiter say who they are for and why, in a line a hiring manager could repeat to a colleague.
If `references/agency-profile.md` exists, read it for specialties, markets, industries and proof points. Never invent placements, retention figures or client names.
## Input
- The agency profile, and the recruiter's last 10 to 20 placements (role, industry, location, how long it took).
- What clients have said about them, in their words, if any.
- Who clients compare them with: other agencies, the client's own TA team, job boards, AI sourcing tools.
## Work through it
1. **Alternatives.** What does the client do if they do not call this desk? List each honestly, including "post the job and wait" and "use an AI sourcing tool".
2. **What the desk has that those do not.** Specific capabilities: a network in one niche, speed on a role type, knowledge of a region, candidates nobody else reaches. Tie each to evidence.
3. **Why it matters to the client.** Outcomes in their terms: fewer bad hires, a seat filled before a line goes down, less time interviewing the wrong people.
4. **Who cares most.** The client situations where this value is highest.
5. **The line.** One sentence: "We fill [roles] for [clients] in [market], [how we're different]."
## Output
```
POSITIONING | [agency or recruiter] | [date]
Alternatives clients have: [list]
What we have that they don't: [capability: evidence]
Why it matters: [outcomes]
Best-fit clients: [situations]
The line: [one sentence]
Short versions: [LinkedIn headline, email signature line, 10-second spoken version]
Proof to show: [placements or facts from the profile]
Weak spots to fix: [claims with no proof yet]
```
## Rules
- Every claim needs proof from the profile or the recruiter's history; mark the rest `needs proof`.
- Never disparage competitors, internal TA teams or tools.
- Plain words. No "best-in-class", "end-to-end", "synergy" or "talent solutions".
- Never use anything under "Words we never use" in the profile.
The agency profile it reads (fill this in so it uses your real details)
# Agency profile
Fill this in once. Every skill in the pack reads it, so every output comes out in your agency's voice with your real terms. Delete any line you do not want the AI to use. Leave a line blank rather than guessing.
## Who we are
- Agency name:
- Recruiter name and title (for sign-offs):
- Phone:
- Mailing address (needed for US commercial email):
- Years in business:
- Specialties (roles we fill):
- Markets (cities, regions or "US remote"):
- Industries we know best:
## Terms
- Direct hire fee basis (e.g. % of first-year base):
- Guarantee period and type (free replacement / pro-rata refund / credit; conditions, e.g. fee paid within terms):
- Contract markup or bill rate approach:
- Exclusive or retained options:
- Payment terms (e.g. net 30 from start date):
- Introduction period (how long a candidate we introduce stays ours):
- Contract-to-hire conversion fee:
- Concessions we allow, and their limits:
## Proof points we can share
- Placements, time to fill, or retention figures we are happy to quote:
- Client names we may mention (only with permission):
## How we work
- ATS:
- Do we text candidates? (yes/no):
- Name the client in first candidate messages? (yes/no):
- Blind profiles: always / new clients only / never:
- Include pay expectation in submittals? (yes/no):
- Job post apply instructions:
- EEO statement:
## Words we never use
-
Yes. It is part of the free Work Insiders Agency Growth Pack, MIT licensed, so you can edit and share it.
Does Specialty Positioning work in Gemini?
Yes. Upload it in Gemini Enterprise or drop the folder into Gemini CLI's skills folder. In the regular Gemini app, paste its instructions into a Gem.
Can I trust it with my data?
It has no scripts and sends nothing anywhere. Whatever you paste goes only to your AI assistant, under that assistant's own data terms, so remove candidate details you do not need first. It can still steer how the assistant answers, so read it before you use it.
Written by Work Insiders for agency recruiters. Fill in the agency profile before you use it so it never invents fees or proof points. How we make money.
