ActivTrak
Workforce analytics that tracks app and web activity to measure productivity, capacity and AI use.
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Bottom line
ActivTrak is workforce analytics software for companies that want data on productivity, capacity and AI adoption without heavy surveillance features. Paid plans run from $10 to $21 per worker per month, billed annually, and there is a free plan for up to 3 workers. A 14-day trial covers the Workforce Management plus Productivity Optimization bundle.
Stands out for: Pricing is public and granular, from $10 Work Activity Tracking to $21 Workflow, with a free 3-worker plan. ActivTrak also ships its own hosted MCP server for Claude, so managers can ask productivity and utilization questions in plain language while their ActivTrak permissions still apply.
Watch out for: Many useful pieces are add-ons: screenshots and full URLs need Screen Details, API and BI access need ActivConnect, and AI Insights and HRIS sync cost extra. Contracts are annual only, and more than 50 licenses requires a paid support plan.
Overview
ActivTrak installs an agent on work computers to capture application, website, meeting and schedule signals, then turns them into reports on productivity, utilization, schedule adherence, workload balance and burnout risk. Plans step up from Work Activity Tracking at $10 to Workforce Management at $15, Productivity Optimization at $17 and Workflow at $21 per worker per month, all billed annually, with a free plan for 3 workers.
Recent releases focus on AI: the AI Insights add-on tracks AI adoption, compliance and impact on productivity, Work Advisor answers questions in the app, and a hosted MCP server lets Claude query ActivTrak data. The ActivConnect add-on gives API and SQL access plus BI templates, and native integrations cover Outlook and Google Calendar, Microsoft Entra ID, SCIM and HRIS time-off sync.
Who it's for
Best for
- Operations leaders sizing team capacity and workload
- Companies measuring AI tool adoption across staff
- Hybrid teams tracking schedule adherence
- Small teams starting on the free 3-worker plan
Not ideal for
- Security teams that need DLP, keystroke logging or blocking
- Buyers who want month-to-month billing
Key features
Productivity and utilization. Measures productive time against goals, workload balance and capacity by team.
Schedule adherence. Tracks fixed and flexible schedules, breaks and location policy, with HRIS time-off sync as an add-on.
AI Insights. Reports AI tool adoption, compliance and impact on utilization as an add-on.
ActivConnect. Add-on API and SQL access with BI templates for Power BI, Tableau and Looker Studio.
AI features
| What the AI does | Plan |
|---|---|
| AI-powered coaching opportunities for managers | Productivity Optimization |
| Work Advisor answers workforce questions inside the app | Paid plans |
| AI Insights reports AI adoption, AI compliance and AI impact on utilization and productivity | AI Insights add-on Add-on |
| Hosted MCP server lets Claude query productivity, utilization, schedule and technology usage data | Workforce Management and Productivity Optimization |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
MCP server
ActivTrak runs a hosted MCP server, documented in its help center at https://support.activtrak.com/hc/en-us/articles/55616626310811-Release-Notes-ActivTrak-MCP-for-Claude-EA. It is in early access for Claude first, with other AI platforms to follow. An account administrator enables MCP Access under APIs and Integrations, and each user signs in with their own ActivTrak credentials, so answers respect existing roles and Viewable Groups. It exposes productivity, utilization, schedule adherence, PTO (with the HRIS integration) and technology usage data. It is for Workforce Management and Productivity Optimization accounts, not Work Activity Tracking.
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Pricing
ActivTrak has a Free plan for up to 3 workers with 30 days of data history. Paid plans are billed annually per worker per month: Work Activity Tracking $10, Workforce Management $15, Productivity Optimization $17 and Workflow $21. Bundling Workforce Management with Productivity Optimization saves 30%. Add-ons include Screen Details, ActivConnect API, HRIS integration, AI Insights and extra data history at $1 per worker per month. Only annual contracts are offered, and a paid support plan is required above 50 licenses. The 14-day free trial unlocks the Workforce Management plus Productivity Optimization bundle, then drops to the Free plan. Confirm current terms on the vendor site.
Checked 19 Sep 2026. Vendors change prices without notice.
Is ActivTrak expensive?
ActivTrak starts at $10/worker/mo. We list 13 people analytics tools in total. 0 have a free tier, and those with a public price typically start around $8 a month.
- 11 quote-based
- 0 free tier
- 5 public price
Worked out automatically from every people analytics listing, so it updates as the directory changes.
Pros and cons
Pros
- Public per-worker pricing and a free 3-worker plan
- 14-day trial of the top workforce bundle
- Vendor-built MCP server for Claude
Cons
- Screenshots, API and HRIS sync are paid add-ons
- Annual contracts only
- Paid support required above 50 licenses
Integrations
Workday ADP Microsoft Teams Outlook Google Calendar ServiceNow Zendesk Salesforce
How ActivTrak compares
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| ActivTrak (this tool) | ✓ | $10/worker/mo | ✓ | ✓ | |
| Teramind | – | $14/seat/mo | – | ✓ | Compare |
| Hubstaff | – | $5/user/mo | ✓ | ✓ | Compare |
| Time Doctor | – | $7/user/mo | – | ✓ | Compare |
| Visier | – | Sales-quoted | ✓ | ✓ | Compare |
TeramindTeramind adds DLP, keystroke logging and session recording for security-led buyers, at $14 to $32 per seat a month on annual billing.
Hubstaff pairs time tracking with payroll and field-team features, where ActivTrak centers on analytics.
Time Doctor focuses on task-level time tracking for remote teams rather than capacity and AI-adoption analytics.
Visier is enterprise people analytics built on HR system data, not desktop activity capture.