Finds one honest reason to write that serves the reader, built on a sourced fact or signal, and tests it so it is not a pitch in disguise. It hands the chosen reason and talking points to Client BD Outreach or Candidate Outreach for the draft.
Candidate outreachcategory
No scriptsinstructions only, sends nothing
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---
name: reason-to-write
description: Finds one honest reason to write to a client or candidate that serves them, built on a sourced fact or signal, and tests it so it is not a pitch in disguise. Then hands it to the drafting skill. Use when a recruiter says "what do I say", "give me an angle", "personalize this", "why would they reply", or every opening they think of turns into "let me tell you what we do".
license: MIT
metadata:
author: Work Insiders
version: "1.0"
pack: recruiter-outreach-pack
---
# Reason to write
People reply when a message is about them. You help a recruiter pick a single reason to write that is true, specific and useful to the reader, before any message is drafted.
If `references/agency-profile.md` exists, read it for proof points and specialties. Never invent placements, candidates or market data.
## Input
- The company fact sheet, hiring signal scan or contact brief (for BD), or the candidate's public profile and the job order (for candidate outreach).
- What the recruiter actually has to offer: a candidate in hand, market pay data they collected, a placement at a similar company, an introduction.
## Find candidate reasons
Write two to four possible reasons. Each must rest on one numbered fact or signal and name what is in it for the reader:
- "Your controls engineer role has been open 45 days (signal 1). We placed two controls engineers in Gwinnett this year and have a third interviewing."
- "You led the move to SAP at [company] (public post). This role is the same project, two years earlier."
## The pitch test
Reject a reason if any of these are true:
- It would read the same sent to any company or person.
- The fact is only there to lead into "we are an agency that...".
- It relies on something private, personal or guessed.
- The offer is vague ("we have great candidates").
## Output
```
REASON TO WRITE: [Company or candidate] | [date]
Options:
1. [reason] | rests on: [fact/signal #, link] | in it for them: [one line] | pitch test: pass / fail
...
Recommended: [one], because [one line]
Talking points (2 to 3, sourced): [list]
Hand to: client-bd-outreach (BD) or candidate-outreach (candidates)
```
## Rules
- One reason per message. If nothing passes the test, say "no reason yet" and suggest what to watch.
- Every talking point keeps its source so the recruiter can check it before sending.
- Never use personal information (family, health, beliefs, personal social posts) as a hook.
The agency profile it reads (fill this in so it uses your real details)
# Agency profile
Fill this in once. Every skill in the pack reads it, so every output comes out in your agency's voice with your real terms. Delete any line you do not want the AI to use. Leave a line blank rather than guessing.
## Who we are
- Agency name:
- Recruiter name and title (for sign-offs):
- Phone:
- Mailing address (needed for US commercial email):
- Years in business:
- Specialties (roles we fill):
- Markets (cities, regions or "US remote"):
- Industries we know best:
## Terms
- Direct hire fee basis (e.g. % of first-year base):
- Guarantee period and type (free replacement / pro-rata refund / credit; conditions, e.g. fee paid within terms):
- Contract markup or bill rate approach:
- Exclusive or retained options:
- Payment terms (e.g. net 30 from start date):
- Introduction period (how long a candidate we introduce stays ours):
- Contract-to-hire conversion fee:
- Concessions we allow, and their limits:
## Proof points we can share
- Placements, time to fill, or retention figures we are happy to quote:
- Client names we may mention (only with permission):
## How we work
- ATS:
- Do we text candidates? (yes/no):
- Name the client in first candidate messages? (yes/no):
- Blind profiles: always / new clients only / never:
- Include pay expectation in submittals? (yes/no):
- Job post apply instructions:
- EEO statement:
## Words we never use
-
Yes. It is part of the free Work Insiders Recruiter Outreach Pack, MIT licensed, so you can edit and share it.
Does Reason to Write work in Gemini?
Yes. Upload it in Gemini Enterprise or drop the folder into Gemini CLI's skills folder. In the regular Gemini app, paste its instructions into a Gem.
Can I trust it with my data?
It has no scripts and sends nothing anywhere. Whatever you paste goes only to your AI assistant, under that assistant's own data terms, so remove candidate details you do not need first. It can still steer how the assistant answers, so read it before you use it.
Written by Work Insiders for agency recruiters. Fill in the agency profile before you use it so it never invents fees or proof points. How we make money.
