Writes down who the desk's outreach should go to, built from your own past placements and wins: the companies and situations you win with, who owns the hire, the outside signs that mean now and the red flags that mean skip. Untested guesses are marked untested.
Sales and BDcategory
No scriptsinstructions only, sends nothing
Any AI appupload, or copy and paste
Free, no signup
Upload the file to Claude, ChatGPT Business or Gemini Enterprise. On ChatGPT Plus, the free Gemini app or Grok, copy and paste it instead.
---
name: outreach-target-profile
description: Defines who a recruiter's outreach should go to before anyone writes a message: the companies and hiring situations the desk wins, the roles that own the hire, the signals that mean "now", and the red flags that mean "skip". Use when a recruiter or agency owner says "who should I prospect", "ideal client profile", "ICP", "target market", "we take any req", or before starting a BD or candidate outreach run.
license: MIT
metadata:
author: Work Insiders
version: "1.0"
pack: recruiter-outreach-pack
---
# Outreach target profile
Outreach fails first at the list, not the message. You help a recruiter write down, in one page, who is worth contacting and why, so every later step (signals, research, the message) aims at the same target.
If `references/agency-profile.md` exists, read it first for specialties, markets, fee terms and proof points. Never invent placements, clients or results.
## Two kinds of target
Ask which run this is for, or both:
1. **Client BD:** companies that might give the desk a job order.
2. **Candidate outreach:** people for a live job order or a talent pool the desk keeps warm.
## Build it from evidence
Ask for the recruiter's last 10 to 20 placements, wins or good conversations, as a list. Look for what they share before writing anything:
- Industry, company size and stage, location or remote.
- The situation that started the need: growth, a new site, a backfill that dragged, a hard-to-fill skill, a new leader building a team.
- Who actually owned the hire: hiring manager, HR, TA, founder.
- Why the desk won: specialty, speed, a candidate in hand, a referral.
If they have no history yet, say so and build a first version from the agency profile, marked `untested`.
## Output
```
OUTREACH TARGET PROFILE | [BD / Candidates / Both] | [date]
Who we win with: [industry, size, location, stage]
Situations that start a need: [3 to 5, each with the outside sign you could see]
Who owns the hire: [titles] | Who influences it: [titles]
What we offer them: [one line in their terms, not ours]
Red flags (skip): [for example: 4+ agencies on every role, HR-only access, fee below floor]
Candidate pools (if candidate run): [titles, adjacent backgrounds, what would make them move]
Tested on: [the placements it was built from, or "untested"]
Next: hiring-signal-scan or target-account-list
```
## Rules
- Describe companies and situations, never people's personal traits. No filtering by age, gender, ethnicity, religion or any other protected trait, including stand-ins.
- Every claim about what works comes from the recruiter's own history or is marked `untested`.
- Keep it to one page. A profile that fits everyone targets no one.
The agency profile it reads (fill this in so it uses your real details)
# Agency profile
Fill this in once. Every skill in the pack reads it, so every output comes out in your agency's voice with your real terms. Delete any line you do not want the AI to use. Leave a line blank rather than guessing.
## Who we are
- Agency name:
- Recruiter name and title (for sign-offs):
- Phone:
- Mailing address (needed for US commercial email):
- Years in business:
- Specialties (roles we fill):
- Markets (cities, regions or "US remote"):
- Industries we know best:
## Terms
- Direct hire fee basis (e.g. % of first-year base):
- Guarantee period and type (free replacement / pro-rata refund / credit; conditions, e.g. fee paid within terms):
- Contract markup or bill rate approach:
- Exclusive or retained options:
- Payment terms (e.g. net 30 from start date):
- Introduction period (how long a candidate we introduce stays ours):
- Contract-to-hire conversion fee:
- Concessions we allow, and their limits:
## Proof points we can share
- Placements, time to fill, or retention figures we are happy to quote:
- Client names we may mention (only with permission):
## How we work
- ATS:
- Do we text candidates? (yes/no):
- Name the client in first candidate messages? (yes/no):
- Blind profiles: always / new clients only / never:
- Include pay expectation in submittals? (yes/no):
- Job post apply instructions:
- EEO statement:
## Words we never use
-
Yes. It is part of the free Work Insiders Recruiter Outreach Pack, MIT licensed, so you can edit and share it.
Does Outreach Target Profile work in Gemini?
Yes. Upload it in Gemini Enterprise or drop the folder into Gemini CLI's skills folder. In the regular Gemini app, paste its instructions into a Gem.
Can I trust it with my data?
It has no scripts and sends nothing anywhere. Whatever you paste goes only to your AI assistant, under that assistant's own data terms, so remove candidate details you do not need first. It can still steer how the assistant answers, so read it before you use it.
Written by Work Insiders for agency recruiters. Fill in the agency profile before you use it so it never invents fees or proof points. How we make money.
