Unify

Signal-based GTM outbound platform with AI agents, waterfall enrichment, multichannel sequences, and managed deliverability.

From $20/user/mo Free tier 14-day free trial

Lead generation OutreachMCPAPI

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Ask AI about Unify: ChatGPT (opens in a new tab) Claude (opens in a new tab) Grok (opens in a new tab)

Bottom line

AI outbound platform with list building, enrichment, and multichannel sequences. Free plan; paid Base is $20/seat/mo and Pro is $60/seat/mo.

Stands out for: A real free plan plus Unify MCP that runs the same agent as Unify Chat, billed on the same credits.

Watch out for: HubSpot and Salesforce sync is read-only on Pro. Write-back, the dialer, website intent, and the open API are on annual Business. Phone lookups average 4 credits.

Overview

Unify is an outbound system: list building from 40-plus sources, email and phone enrich, multi-channel sequences, and an AI agent. Free is $0 forever with limited credits, up to three seats, and GPT 5.4. Base is $20 per seat per month billed monthly, with 800 credits per seat, unlimited seats, job-change signals, and enrich. Pro is $60 with 2,400 credits, HubSpot and Salesforce read-only, Slack, and a 14-day trial with no card.

Teams pick Unify to run AI outbound without a six-figure contract. Business is custom and annual: website intent, product signals, managed mailboxes at $25 each, a beta dialer, CRM write-back, SSO, and an open API with webhooks. The MCP server runs the same agent inside Claude or Cursor on the same credits, and developer APIs are documented. Email enrichment averages 1 credit; phone averages 4. Top-up credits last up to 12 months.

Who it's for

Best for

Reps who want a low-cost paid seat
Small teams that want CRM read sync and Slack on Pro
Builders connecting Claude or Cursor via Unify MCP
Orgs ready for quoted Business with CRM write-back

Not ideal for

Teams that need Salesforce write-back on a $20 seat
Buyers who want a native ATS, not outbound GTM

Key features

Intent signals. Website visits, job changes, funding, hiring, tech stack, and 40+ data sources to trigger outbound.

Waterfall enrichment. Multi-vendor email and phone enrichment with real-time validation against 1.1B+ people.

Multichannel sequences. Email, calls, and social with AI copywriting plus managed deliverability on higher plans.

API. Documented Data, Bulk, and related developer APIs for records and exports.

AI features

What the AI does	Plan
AI outbound agent, copywriting, and Unify Chat	Free
MCP connector that runs the same agent in Claude or Cursor	Included

Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.

MCP server

First-party MCP confirmed; vendor has not published a public endpoint URL.

All tools with MCP Check your stack in the MCP readiness checker

Pricing

Starting price $20/user/mo

Free tier ✓

Free trial ✓ 14 days

Plan	Price	What you get
Free	$0	Up to three seats, limited credits
Base	$20/seat/mo	800 credits per seat
Pro	$60/seat/mo	2,400 credits, 14-day free trial
Business	Custom	Annual pricing

The Free plan covers up to three seats with limited credits. Base is $20/seat/mo with 800 credits per seat, and Pro is $60/seat/mo with 2,400 credits and a 14-day free trial. Business is custom annual pricing. Confirm current terms on the vendor site.

Checked 19 Sep 2026. Vendors change prices without notice.

See current pricing on Unify (opens in a new tab)

Is Unify expensive?

Unify starts at $20/user/mo. We list 196 lead generation tools in total. 49 have a free tier, and those with a public price typically start around $49 a month.

30 quote-based
49 free tier
151 public price

Worked out automatically from every lead generation listing, so it updates as the directory changes.

Pros and cons

Pros

Free plan, then Base at $20/seat/mo
14-day Pro trial, no card
MCP plus public developer APIs

Cons

CRM write-back is Business only
Open API and webhooks are Business only
Phone enrich uses more credits than email

Integrations

HubSpot Salesforce Slack

From the vendor's own site (opens in a new tab).

How Unify compares

See all Unify alternatives, with what each one does differently and a head to head for every pairing.

Tool	Free tier	From	MCP	API	Compare
Unify (this tool)	✓	$20/user/mo	✓	✓
Apollo Database plus sequencer if you want one installed graph instead of a credit marketplace.	✓	$49/mo	✓	✓	Compare
Clay Spreadsheet enrich if you want providers more than a built-in sequencer.	✓	$167/mo	✓	✓	Compare
Instantly Email sending if you already have lists and only need inboxes.	–	$47/mo	✓	✓	Compare
Salesloft Quoted sales engagement if you need enterprise cadence, not $20/seat agents.	–	Sales-quoted	✓	✓	Compare

Apollo

$49/mo Free tier MCP API

Database plus sequencer if you want one installed graph instead of a credit marketplace.

View listing Compare with Unify

Clay

$167/mo Free tier MCP API

Spreadsheet enrich if you want providers more than a built-in sequencer.

View listing Compare with Unify

Instantly

$47/mo MCP API

Email sending if you already have lists and only need inboxes.

View listing Compare with Unify

Salesloft

Sales-quoted MCP API

Quoted sales engagement if you need enterprise cadence, not $20/seat agents.

View listing Compare with Unify

Frequently asked questions

What is Unify?

Signal-based GTM outbound platform with AI agents, waterfall enrichment, multichannel sequences, and managed deliverability. Unify (unifygtm.com) is an AI-native outbound platform that turns buying signals into pipeline. Unify is listed under Lead generation and Outreach in the Work Insiders directory.

Is Unify free?

Partly. Unify has a free tier with paid plans above it. See all free recruiting tools. See free Lead generation.

Does Unify have an MCP server or API?

Yes. Unify has a first-party MCP server and a public API.

What are alternatives to Unify?

Unify alternatives worth comparing are Apollo, Clay, Instantly and Salesloft. The comparison table above shows free tier, starting price, MCP and API side by side.