Turns "we are a recruitment agency" into an offer a hiring manager wants: a strong available candidate, a shortlist by a date, a market snapshot, a risk reversal from your real guarantee, peer proof or a second opinion on a stuck role. It tests each offer, drops what you cannot deliver and writes up to three angles per segment.
Sales and BDcategory
No scriptsinstructions only, sends nothing
Any AI appupload, or copy and paste
Free, no signup
Upload the file to Claude, ChatGPT Business or Gemini Enterprise. On ChatGPT Plus, the free Gemini app or Grok, copy and paste it instead.
Nothing hidden: this is the whole file. Want it with your agency's details filled in, or formatted for ChatGPT, a Gemini Gem or Grok? Use the copy tool on the Cold Email Pack page.
---
name: recruitment-offer-builder
description: "Turns \"we are a recruitment agency\" into a specific cold email offer a hiring manager wants to reply to, such as a blind candidate profile, a pay snapshot, a shortlist by a date or a risk reversal from the agency's own guarantee, plus up to three message angles per segment. Use when a recruiter asks \"what should I offer in cold email\", \"our BD emails get no replies\", \"how do I stand out from other agencies\", \"lead magnet for recruitment\", \"offer for hiring managers\", or \"angles for my cold email campaign\"."
license: MIT
metadata:
author: Work Insiders
version: "1.0"
pack: cold-email-pack
---
# Recruitment offer builder
Hiring managers get emails from agencies every week, and nearly all say the same thing: "we are a specialist agency, can we help with your hiring?" The offer is the part that makes one worth answering. Copy cannot rescue a weak offer, and more volume will not either.
If `references/agency-profile.md` exists, read it first: specialties, guarantee, fees, proof points, exclusive options. Use only those terms. Never invent a guarantee, a time to fill or a placement count.
## Offer types that work for agencies
Pick the ones the agency can actually deliver for this segment:
1. **The candidate.** A strong, available person who fits roles the company hires for (an MPC email). Highest reply potential, but only with the candidate's permission and a blind profile. Use mpc-email-campaign to write it.
2. **The shortlist.** "Three screened [role] profiles in [n] days if it's useful." Only promise a number of days the recruiter confirms.
3. **The market snapshot.** A short note, at no charge, the recruiter can really produce: pay ranges they are seeing for the role in that city, how many similar roles are open nearby, or where the people they want work now. Never invent figures; the recruiter supplies them.
4. **The risk reversal.** The agency's real guarantee or terms said plainly: "no fee unless you hire", "replacement at no charge within [the profile's replacement period]". Only what is in the profile.
5. **The peer proof.** "We filled [role] for two [industry] companies in [region] this year." Only with real, shareable facts.
6. **The second opinion.** For roles open a long time: "happy to tell you what I'd change in the job ad, no strings." Use when the agency can genuinely help.
7. **Contract cover.** A contractor available to start within [n] days to cover the gap while a perm hire is found (rate on request). Only with a real, available contractor.
Dead offers: "free consultation", "free audit", "do you have any roles?". Readers know a sales call in disguise. Whatever you offer must be something you send in the reply, not a reason to book a meeting.
In the email itself write "no charge" or "on us", not "free", and "replacement period", not "guarantee"; both words trip spam filters.
A generic resource (salary guide, hiring checklist) is a softer offer. It gets more replies from people with no live need and fewer job orders. Say this when the recruiter picks it.
## Test the offer
For each candidate offer, answer in one line each:
- Would a busy hiring manager with this trigger care this week?
- Can the agency deliver it to every person who says yes?
- Is it specific (a role, a number, a date) or could any agency say it?
- What does the reader have to do to get it? It should be a one-word reply.
Drop any offer that fails the second question.
## Angles
An angle is the reason this email exists for this reader now. Write up to three per segment, each tied to a different trigger or pain:
```
Angle A: [trigger] -> [pain in their words] -> [offer] -> [one-line ask]
Angle B: ...
Angle C: ...
```
Examples for a manufacturing engineering desk:
- Role open 45 days -> line still short-handed -> two available controls engineers within 50 miles -> "want the blind profiles?"
- New plant announced -> 20+ hires coming -> a one-page hiring plan for the first 90 days, no charge -> "want me to send it over?"
- Competitor layoffs nearby -> good people on the market now -> a short list of who is open to move -> "would that be useful?"
Mark which angle to lead with and which to save for the follow-ups or the A/B test.
## Rules
- Never quote fees in the offer unless the recruiter asks; terms belong on a call or in a proposal.
- Never promise exclusivity, discounts or guarantees that are not in the profile.
- Never imply a candidate is available, or a client is hiring, without evidence.
- Hand the approved offer and angles to bd-cold-email-sequence or mpc-email-campaign.
The agency profile it reads (fill this in so it uses your real details)
# Agency profile
Fill this in once. Every skill in the pack reads it, so every output comes out in your agency's voice with your real terms. Delete any line you do not want the AI to use. Leave a line blank rather than guessing.
## Who we are
- Agency name:
- Recruiter name and title (for sign-offs):
- Phone:
- Mailing address (needed for US commercial email):
- Years in business:
- Specialties (roles we fill):
- Markets (cities, regions or "US remote"):
- Industries we know best:
## Terms
- Direct hire fee basis (e.g. % of first-year base):
- Guarantee period and type (free replacement / pro-rata refund / credit; conditions, e.g. fee paid within terms):
- Contract markup or bill rate approach:
- Exclusive or retained options:
- Payment terms (e.g. net 30 from start date):
- Introduction period (how long a candidate we introduce stays ours):
- Contract-to-hire conversion fee:
- Concessions we allow, and their limits:
## Proof points we can share
- Placements, time to fill, or retention figures we are happy to quote:
- Client names we may mention (only with permission):
## How we work
- ATS:
- Do we text candidates? (yes/no):
- Name the client in first candidate messages? (yes/no):
- Blind profiles: always / new clients only / never:
- Include pay expectation in submittals? (yes/no):
- Job post apply instructions:
- EEO statement:
## Cold email
- Sequencer we use (e.g. Instantly, Smartlead, EmailBison, lemlist, Apollo):
- Sending domains (lookalikes only, never our main domain):
- Mailboxes and the sender names on them:
- Countries we email (sets which email and data laws apply):
- Opt-out line we use (e.g. "Reply 'no' and I won't email again."):
- Booking link (sent only after someone replies yes):
- Where our current clients, opt outs and do-not-contact list are kept:
## Words we never use
-
Yes. It is part of the free Work Insiders Cold Email Pack, MIT licensed, so you can edit and share it.
Does Recruitment Offer Builder work in Gemini?
Yes. Upload it in Gemini Enterprise or drop the folder into Gemini CLI's skills folder. In the regular Gemini app, paste its instructions into a Gem.
Can I trust it with my data?
It has no scripts and sends nothing anywhere. Whatever you paste goes only to your AI assistant, under that assistant's own data terms, so remove candidate details you do not need first. It can still steer how the assistant answers, so read it before you use it.
Written by Work Insiders for agency recruiters. Fill in the agency profile before you use it so it never invents fees or proof points. How we make money.
