Compare/Head to head

HubSpot vs Zapier

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

HubSpot

$20/seat/mo Free tier

Free CRM plus paid Hubs for sales, marketing and service. Sales Hub Starter lists at $20/seat/mo, with a lower intro rate for new customers.

Where HubSpot fits

  • Revenue teams that want CRM, email and sequences in one login
  • Recruiters using HubSpot as a recruiting CRM and outreach hub
  • Teams connecting AI agents through HubSpot's MCP server
  • SMBs starting free before paying for a Hub

Zapier

$19.99/mo Free tier 14 day free trial

Task-based automation across 9,000 apps, with an MCP server on every account. Free plan available; Professional starts at $19.99/mo billed monthly.

Where Zapier fits

  • Ops teams connecting SaaS apps without code
  • People who want Claude or ChatGPT to act in Gmail and Slack
  • Solo users who fit on one Professional seat
  • Orgs that may grow into Team or Enterprise

At a glance

DetailHubSpotZapier
Starting price$20/seat/mo$19.99/mo
Free tier✓Yes✓Yes
Free trialNot on record14 day free trial
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, Outreach, CRMWorkflow automation
Capterra4.5 from 4,485 reviewsNot enough reviews

Where they pull apart

HubSpot

Stands out: A real free CRM for two users, plus a hosted MCP server at mcp.hubspot.com and a full public API.

Watch out: Professional and Enterprise carry required one-time onboarding fees ($1,500 and $3,500). The free CRM stops at two users.

Not the right fit for

  • Teams that need more than two users on the free CRM
  • Buyers who want to avoid onboarding fees on upper tiers

Zapier

Stands out: Zapier MCP is on every plan, including Free, and connects AI assistants to the same 9,000-app catalog.

Watch out: Each MCP tool call uses two tasks. Free Zaps are limited to two steps, and Professional is a single-user plan.

Not the right fit for

  • Builders who need self-hosting and per-execution billing
  • Heavy AI use where every MCP call costs two tasks

Pros and cons

HubSpot

  • Free CRM for two users, no card
  • Hosted MCP server plus a full public API
  • Sales, marketing and service on one record
  • Free CRM stops at two users
  • Required onboarding fee on Professional
  • Sequences start on Professional, not Starter

Zapier

  • Free plan with 100 tasks a month
  • 14-day Professional trial, no card
  • MCP on every plan, including Free
  • Free Zaps stop at two steps
  • Professional is a single-user plan
  • Each MCP call uses two tasks

What each one costs

HubSpot

$20/seat/mo

Free CRM tools for up to two users, no card. Sales Hub Starter lists at $20/seat/mo, with a lower $7/seat/mo introductory rate currently shown for new customers. Professional starts at $90/seat/mo billed annually ($100 monthly) plus a $1,500 onboarding fee, and Enterprise starts at $150/seat/mo plus $3,500 onboarding. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Zapier

$19.99/mo

Free covers 100 tasks a month. Professional starts at $19.99/mo and Team at $69/mo on monthly billing, with about 33% off when paid yearly; Enterprise is quoted. Agents and Chatbots are priced separately. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is HubSpot cheaper than Zapier?
Zapier starts lower, at $19.99/mo against $20/seat/mo for HubSpot. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try HubSpot or Zapier for free?
HubSpot and Zapier carry a free tier on our listing. Zapier offers a 14 day free trial.
Does HubSpot or Zapier have an MCP server?
HubSpot and Zapier ship a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?