Head to head

HubSpot vs Zapier

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

HubSpot

$20/seat/mo Free tier

Free CRM plus paid Hubs for sales, marketing and service. Sales Hub Starter lists at $20/seat/mo, with a lower intro rate for new customers.

Where HubSpot fits

Revenue teams that want CRM, email and sequences in one login
Recruiters using HubSpot as a recruiting CRM and outreach hub
Teams connecting AI agents through HubSpot's MCP server
SMBs starting free before paying for a Hub

Zapier

$19.99/mo Free tier 14 day free trial

Task-based automation across 9,000 apps, with an MCP server on every account. Free plan available; Professional starts at $19.99/mo billed monthly.

Where Zapier fits

Ops teams connecting SaaS apps without code
People who want Claude or ChatGPT to act in Gmail and Slack
Solo users who fit on one Professional seat
Orgs that may grow into Team or Enterprise

At a glance

Detail	HubSpot	Zapier
Starting price	$20/seat/mo	$19.99/mo
Free tier	✓Yes	✓Yes
Free trial	Not on record	14 day free trial
MCP server	✓Yes	✓Yes
Public API	✓Yes	✓Yes
Listed under	Lead generation, Outreach, CRM	Lead generation, Sourcing
Capterra	4.5 from 4,485 reviews	Not enough reviews

Where they pull apart

HubSpot

Stands out: A real free CRM for two users, plus a hosted MCP server at mcp.hubspot.com and a full public API.

Watch out: Professional and Enterprise carry required one-time onboarding fees ($1,500 and $3,500). The free CRM stops at two users.

Not the right fit for

Teams that need more than two users on the free CRM
Buyers who want to avoid onboarding fees on upper tiers

Zapier

Stands out: Zapier MCP is on every plan, including Free, and connects AI assistants to the same 9,000-app catalog.

Watch out: Each MCP tool call uses two tasks. Free Zaps are limited to two steps, and Professional is a single-user plan.

Not the right fit for

Builders who need self-hosting and per-execution billing
Heavy AI use where every MCP call costs two tasks

Pros and cons

HubSpot

Free CRM for two users, no card
Hosted MCP server plus a full public API
Sales, marketing and service on one record

Free CRM stops at two users
Required onboarding fee on Professional
Sequences start on Professional, not Starter

Zapier

Free plan with 100 tasks a month
14-day Professional trial, no card
MCP on every plan, including Free

Free Zaps stop at two steps
Professional is a single-user plan
Each MCP call uses two tasks

What each one costs

HubSpot

$20/seat/mo

Free CRM tools for up to two users, no card. Sales Hub Starter lists at $20/seat/mo, with a lower $7/seat/mo introductory rate currently shown for new customers. Professional starts at $90/seat/mo billed annually ($100 monthly) plus a $1,500 onboarding fee, and Enterprise starts at $150/seat/mo plus $3,500 onboarding. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Zapier

$19.99/mo

Free covers 100 tasks a month. Professional starts at $19.99/mo and Team at $69/mo on monthly billing, with about 33% off when paid yearly; Enterprise is quoted. Agents and Chatbots are priced separately. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is HubSpot cheaper than Zapier?

Zapier starts lower, at $19.99/mo against $20/seat/mo for HubSpot. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try HubSpot or Zapier for free?

HubSpot and Zapier carry a free tier on our listing. Zapier offers a 14 day free trial.

Does HubSpot or Zapier have an MCP server?

HubSpot and Zapier ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?