Compare/Head to head

Attio vs SoftSync

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Attio

$35/user/mo Free tier 14 day free trial

Flexible CRM with custom objects, enrichment and a free plan for up to 3 seats. Plus is $35/user/mo billed annually or $44 monthly.

Where Attio fits

  • Startups replacing a rigid CRM with custom objects
  • Small teams that want Free (3 seats) before paying
  • RevOps that will run Claude against the CRM via MCP
  • Sales teams that need sequences and call intelligence later

SoftSync

$29/seat/mo 14 day free trial

An all-in-one AI CRM from $29/seat/mo that replaces a separate note taker, booking tool, form builder and e-signature app, with an AI Assistant, Autopilot workflows, API and a first-party MCP server on every plan. 14-day trial. Best for small agencies and founder-led teams that want one tool for client development, not a candidate database.

Where SoftSync fits

  • Recruitment agencies tracking clients, hiring managers and mandates
  • Founder-led teams replacing several sales apps with one
  • Teams that want Claude or ChatGPT to work inside their CRM

At a glance

DetailAttioSoftSync
Starting price$35/user/mo$29/seat/mo
Free tier✓Yes–No
Free trial14 day free trial14 day free trial
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, CRMCRM, Lead generation, Outreach

Where they pull apart

Attio

Stands out: A hosted MCP server and REST API are available on every plan, including Free, with a 14-day Pro trial.

Watch out: Plus caps at 10 seats. Call Intelligence, sequences, and AI agents sit on Pro. Extra workspace credits are add-on packs.

Not the right fit for

  • Teams of 11+ that will not pay for Pro
  • Recruiters who need a full ATS, not a CRM

SoftSync

Stands out: The meeting recorder is a desktop app, so no bot joins client calls, and the summary is reviewed before it lands on the record. Booking, quotes, e-signature, forms and a help desk come in the same $29 seat, and the MCP server ships written guidance so Claude or ChatGPT can work the CRM within limits you set.

Watch out: SoftSync says plainly it is not an ATS: candidates stay in your existing recruiting system, and it holds employers, hiring managers and mandates. Pro caps a workspace at 5 team members and 1,000 campaign emails per user a month, so bigger desks need Business at $59/seat.

Not the right fit for

  • Recruiters who need candidate pipelines and job posting
  • Buyers who want LinkedIn messaging inside the CRM
  • Teams of more than 5 on the entry plan

Pros and cons

Attio

  • Free plan for up to 3 seats
  • Plus $35/user/mo on annual billing
  • Hosted MCP plus REST on every plan
  • Plus stops at 10 seats
  • Call Intelligence and sequences need Pro
  • AI and workflows burn a credit meter

SoftSync

  • Bot-free desktop meeting notes
  • Booking, e-signature and forms included
  • MCP, API and AI on every plan
  • Not an ATS for candidates
  • Pro capped at 5 team members
  • No LinkedIn messaging inside the CRM

What each one costs

Attio

$35/user/mo

Free covers up to 3 seats. Plus is $35 per user per month billed annually or $44 month to month, for up to 10 seats; Pro is $79 annually or $99 monthly and adds sequences and Call Intelligence. Enterprise is a custom annual quote, extra workspace credits start at $70 to $85 a month, and a 14-day Pro trial is available. Confirm current terms on the vendor site.

Checked 19 Sep 2026

SoftSync

$29/seat/mo

SoftSync charges per seat. Pro is $29/seat/mo billed yearly or $39 monthly, with up to 5 team members, 1,000 campaign emails per user a month and 1,000 enrichment credits. Business is $59/seat/mo yearly or $79 monthly, with up to 25 team members, 10,000 campaign emails and priority help with migration and setup. Enterprise is custom priced. Both paid plans include the AI Assistant, Autopilot, API and MCP access. A 14-day free trial is offered, prices exclude VAT, and teams switching from another CRM can ask about six months of Business credit per seat. Confirm current terms on the vendor site.

Checked 2 Nov 2026

Common questions

Is Attio cheaper than SoftSync?
SoftSync starts lower, at $29/seat/mo against $35/user/mo for Attio. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Attio or SoftSync for free?
Attio carries a free tier on our listing. Attio offers a 14 day free trial. SoftSync offers a 14 day free trial.
Does Attio or SoftSync have an MCP server?
Attio and SoftSync ship a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?