Sprout Social Employee Advocacy
Sprout Social's employee advocacy add-on (formerly Bambu) for curated sharing, earned media value and UTM tracking, on Standard plans and up.
Quote-based pricing
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Bottom line
Sprout Social Employee Advocacy, formerly Bambu, is an add-on for teams already on Sprout Social: admins curate content, employees share it from a feed, newsletters, Slack or a mobile app, and results come back as earned media value and UTM tracking. It needs Sprout's Standard plan or higher, from $199 per seat a month billed annually, plus the unpublished add-on price.
Stands out for: Content moves straight from Sprout's publishing workflow into advocacy with Send to Advocacy, so the social team does not manage a second tool, and dedicated iOS and Android advocacy apps serve employees. Sprout pitches it for attracting talent as well as sales leads, without raising ad spend.
Watch out for: You must already pay for a Sprout Social plan, and the add-on price is not published. Sprout's AI features are documented for its core plans, not for advocacy specifically.
Overview
Sprout Social Employee Advocacy is the US social media company's advocacy add-on, previously sold as Bambu. Its mobile app is listed as Advocacy by Sprout Social.
Admins curate on-brand content, often pushed straight from Sprout's Compose workflow with Send to Advocacy, and organise it with tags. Employees find stories through My Feed, newsletters, Slack and mobile alerts and share them to their own networks.
Reporting calculates earned media value, the paid media that employee shares replace, and UTM parameters tie shares to sales and engagement. Sprout's product page names talent pipeline as a goal alongside lead generation.
The add-on is available on Sprout's Standard plan and up. Standard is $199, Professional $299 and Advanced $399 per seat a month billed annually, and the add-on itself is quoted.
Who it's for
Best for
- Teams already using Sprout Social
- Marketing teams reporting advocacy as earned media value
- Companies sharing for both sales and talent pipeline
- Programs that want employees on a dedicated mobile app
Not ideal for
- Organisations not using Sprout Social
- Buyers who need advocacy pricing upfront
Key features
Curated content feed. Admins curate on-brand content for employees to share with their own networks.
Send to Advocacy. Push content straight from Sprout's Compose workflow into the advocacy feed.
Many ways to find stories. Employees see content in My Feed, newsletters, Slack and mobile alerts.
Earned media value. Calculates how much paid media employee shares replace.
UTM tracking. UTM parameters tie shares to sales, engagement and talent pipeline results.
Tags. Organise content and speed up reporting.
Pricing
Employee Advocacy is a Sprout Social add-on and its price is not published. It is available on Standard and higher plans: Standard is $199, Professional $299 and Advanced $399 per seat a month billed annually, and Enterprise is custom. Sprout's 30-day free trial is offered on its core plans; no trial of the advocacy add-on is stated. Confirm current terms on the vendor site.
Checked 5 Nov 2026. Vendors change prices without notice.
See current pricing on Sprout Social Employee Advocacy (opens in a new tab)
Is Sprout Social Employee Advocacy expensive?
Sprout Social Employee Advocacy does not publish a price. It is one of 13 quote-based tools among the 15 employee advocacy tools in our directory. 0 have a free tier, and those with a public price typically start around $425 a month.
- 13 quote-based
- 0 free tier
- 3 public price
Worked out automatically from every employee advocacy listing, so it updates as the directory changes.
Pros and cons
Pros
- Feeds from Sprout's publishing workflow
- Dedicated iOS and Android apps
- Earned media value reporting
Cons
- Add-on price not published
- Needs a paid Sprout plan
- No advocacy-specific AI named
Integrations
Sprout Social Slack
What's new at Sprout Social Employee Advocacy
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How Sprout Social Employee Advocacy compares
See all Sprout Social Employee Advocacy alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| Sprout Social Employee Advocacy (this tool) | – | Sales-quoted | – | – | |
 Parliament by Hootsuite Parliament is the equivalent for Hootsuite customers, but only on Hootsuite's Enterprise plan. | – | Sales-quoted | ✓ | – | Compare |
 Clearview Social Clearview Social is a standalone tool with published prices from $425 a month, no social suite required. | – | $425/mo | – | – | Compare |
 Oktopost Employee Advocacy Oktopost suits B2B teams that need advocacy tied to CRM pipeline. | – | Sales-quoted | ✓ | ✓ | Compare |
Parliament by HootsuiteSales-quoted MCP
Parliament is the equivalent for Hootsuite customers, but only on Hootsuite's Enterprise plan.
Clearview Social$425/mo
Clearview Social is a standalone tool with published prices from $425 a month, no social suite required.
Oktopost Employee AdvocacySales-quoted MCP API
Oktopost suits B2B teams that need advocacy tied to CRM pipeline.
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