Compare/Head to head

Oktopost Employee Advocacy vs Sprout Social Employee Advocacy

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Oktopost Employee Advocacy is a LinkedIn-first advocacy board inside Oktopost's B2B social suite, with an AI Advocacy Agent that rewrites posts in each employee's voice and attribution that ties shares to leads, accounts and opportunities. Suite plans start at $499 a month billed annually, but which plan includes advocacy is not stated.

Where Oktopost Employee Advocacy fits

  • B2B companies running LinkedIn-led marketing
  • Teams that must prove advocacy impact on pipeline
  • Regulated firms needing banned keywords and Smarsh archiving
  • Multi-brand or multi-language programs

Sprout Social Employee Advocacy, formerly Bambu, is an add-on for teams already on Sprout Social: admins curate content, employees share it from a feed, newsletters, Slack or a mobile app, and results come back as earned media value and UTM tracking. It needs Sprout's Standard plan or higher, from $199 per seat a month billed annually, plus the unpublished add-on price.

Where Sprout Social Employee Advocacy fits

  • Teams already using Sprout Social
  • Marketing teams reporting advocacy as earned media value
  • Companies sharing for both sales and talent pipeline
  • Programs that want employees on a dedicated mobile app

At a glance

DetailOktopost Employee AdvocacySprout Social Employee Advocacy
Starting priceSales-quotedSales-quoted
Free tier–No–No
MCP server✓Yes–No
Public API✓Yes–No
Listed underEmployee advocacyEmployee advocacy
CapterraNot enough reviews4.6 from 55 reviews

Where they pull apart

Oktopost Employee Advocacy

Stands out: The AI Advocacy Agent can personalise approved posts for every employee and even post automatically, and pipeline attribution links shares to leads, accounts and opportunities in your CRM. Oktopost also documents a public API and a Claude plugin that runs on its own MCP server.

Watch out: Suite plans start at $499 and $799 a month, high for small teams, and the pricing page does not confirm which plan includes advocacy. It is built for B2B marketing first, so recruiting is a secondary use.

Not the right fit for

  • Small businesses on tight budgets
  • Talent teams that only want automated job sharing

Sprout Social Employee Advocacy

Stands out: Content moves straight from Sprout's publishing workflow into advocacy with Send to Advocacy, so the social team does not manage a second tool, and dedicated iOS and Android advocacy apps serve employees. Sprout pitches it for attracting talent as well as sales leads, without raising ad spend.

Watch out: You must already pay for a Sprout Social plan, and the add-on price is not published. Sprout's AI features are documented for its core plans, not for advocacy specifically.

Not the right fit for

  • Organisations not using Sprout Social
  • Buyers who need advocacy pricing upfront

Pros and cons

Oktopost Employee Advocacy

  • AI rewrites posts per employee
  • Pipeline attribution to CRM
  • Public API and vendor MCP server
  • Suite plans from $499/mo
  • Advocacy plan not stated on pricing
  • B2B marketing first

Sprout Social Employee Advocacy

  • Feeds from Sprout's publishing workflow
  • Dedicated iOS and Android apps
  • Earned media value reporting
  • Add-on price not published
  • Needs a paid Sprout plan
  • No advocacy-specific AI named

What each one costs

Oktopost Employee Advocacy

Sales-quoted

Oktopost publishes suite starting prices: Professional from $499 a month and Advanced from $799 a month, billed annually, with the final quote set by team size and add-ons. The pricing page does not say which plan includes Employee Advocacy, so treat advocacy as quoted. There is no public free plan or self-serve trial. Confirm current terms on the vendor site.

Checked 5 Nov 2026

Sprout Social Employee Advocacy

Sales-quoted

Employee Advocacy is a Sprout Social add-on and its price is not published. It is available on Standard and higher plans: Standard is $199, Professional $299 and Advanced $399 per seat a month billed annually, and Enterprise is custom. Sprout's 30-day free trial is offered on its core plans; no trial of the advocacy add-on is stated. Confirm current terms on the vendor site.

Checked 5 Nov 2026

Common questions

Can you try Oktopost Employee Advocacy or Sprout Social Employee Advocacy for free?
Neither carries a free tier on our listing.
Does Oktopost Employee Advocacy or Sprout Social Employee Advocacy have an MCP server?
Oktopost Employee Advocacy ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Oktopost Employee Advocacy alternatives All Sprout Social Employee Advocacy alternatives Every Employee advocacy tool

Editorial listings, never paid rankings. Prices checked 5 Nov 2026. Confirm current terms on the vendor site. Spot an error?