Compare/Head to head

Parliament by Hootsuite vs Sprout Social Employee Advocacy

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Parliament, formerly Hootsuite Amplify, is Hootsuite's employee advocacy app: employees share pre-approved content from a hub, Microsoft Teams or Slack, and admins track participation and reach. It comes only with the custom-priced Hootsuite Enterprise plan, so it fits companies already running social on Hootsuite.

Where Parliament by Hootsuite fits

  • Enterprises already on Hootsuite Enterprise
  • Social teams wanting advocacy beside publishing and listening
  • Organisations working mostly in Teams or Slack
  • Teams that want advocacy inside AI assistants

Sprout Social Employee Advocacy, formerly Bambu, is an add-on for teams already on Sprout Social: admins curate content, employees share it from a feed, newsletters, Slack or a mobile app, and results come back as earned media value and UTM tracking. It needs Sprout's Standard plan or higher, from $199 per seat a month billed annually, plus the unpublished add-on price.

Where Sprout Social Employee Advocacy fits

  • Teams already using Sprout Social
  • Marketing teams reporting advocacy as earned media value
  • Companies sharing for both sales and talent pipeline
  • Programs that want employees on a dedicated mobile app

At a glance

DetailParliament by HootsuiteSprout Social Employee Advocacy
Starting priceSales-quotedSales-quoted
Free tier–No–No
MCP server✓Yes–No
Public API–No–No
Listed underEmployee advocacyEmployee advocacy
CapterraNot enough reviews4.6 from 55 reviews

Where they pull apart

Parliament by Hootsuite

Stands out: Advocacy sits in the same suite as the social team's publishing, listening and analytics, and Hootsuite runs a Parliament MCP server so admins and advocates can create and share approved posts from ChatGPT, Claude, Copilot or Gemini. Hootsuite names hiring, employer branding and culture as HR uses.

Watch out: It is not sold on Hootsuite's self-serve plans, so you need an Enterprise contract with custom pricing. The recent rename from Amplify means older reviews and guides use the old name, and Hootsuite lists no standalone Parliament mobile app.

Not the right fit for

  • Teams on Hootsuite self-serve plans
  • Buyers wanting a standalone advocacy tool

Sprout Social Employee Advocacy

Stands out: Content moves straight from Sprout's publishing workflow into advocacy with Send to Advocacy, so the social team does not manage a second tool, and dedicated iOS and Android advocacy apps serve employees. Sprout pitches it for attracting talent as well as sales leads, without raising ad spend.

Watch out: You must already pay for a Sprout Social plan, and the add-on price is not published. Sprout's AI features are documented for its core plans, not for advocacy specifically.

Not the right fit for

  • Organisations not using Sprout Social
  • Buyers who need advocacy pricing upfront

Pros and cons

Parliament by Hootsuite

  • Same suite as social publishing
  • Vendor-run MCP server
  • Sharing inside Teams and Slack
  • Enterprise plan only
  • No published price
  • Recent rename from Amplify

Sprout Social Employee Advocacy

  • Feeds from Sprout's publishing workflow
  • Dedicated iOS and Android apps
  • Earned media value reporting
  • Add-on price not published
  • Needs a paid Sprout plan
  • No advocacy-specific AI named

What each one costs

Parliament by Hootsuite

Sales-quoted

Parliament is only available on Hootsuite's Enterprise plan, which is custom priced. Hootsuite's self-serve Standard, Professional and Advanced plans ($99, $199 and $399 per user a month billed annually) do not include it. No free trial of Parliament is listed. Confirm current terms on the vendor site.

Checked 5 Nov 2026

Sprout Social Employee Advocacy

Sales-quoted

Employee Advocacy is a Sprout Social add-on and its price is not published. It is available on Standard and higher plans: Standard is $199, Professional $299 and Advanced $399 per seat a month billed annually, and Enterprise is custom. Sprout's 30-day free trial is offered on its core plans; no trial of the advocacy add-on is stated. Confirm current terms on the vendor site.

Checked 5 Nov 2026

Common questions

Can you try Parliament by Hootsuite or Sprout Social Employee Advocacy for free?
Neither carries a free tier on our listing.
Does Parliament by Hootsuite or Sprout Social Employee Advocacy have an MCP server?
Parliament by Hootsuite ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Parliament by Hootsuite alternatives All Sprout Social Employee Advocacy alternatives Every Employee advocacy tool

Editorial listings, never paid rankings. Prices checked 5 Nov 2026. Confirm current terms on the vendor site. Spot an error?