Parliament by Hootsuite
Hootsuite's employee advocacy app (formerly Hootsuite Amplify), on the Enterprise plan, with Teams and Slack sharing and its own MCP server.
Quote-based pricing MCP server
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Bottom line
Parliament, formerly Hootsuite Amplify, is Hootsuite's employee advocacy app: employees share pre-approved content from a hub, Microsoft Teams or Slack, and admins track participation and reach. It comes only with the custom-priced Hootsuite Enterprise plan, so it fits companies already running social on Hootsuite.
Stands out for: Advocacy sits in the same suite as the social team's publishing, listening and analytics, and Hootsuite runs a Parliament MCP server so admins and advocates can create and share approved posts from ChatGPT, Claude, Copilot or Gemini. Hootsuite names hiring, employer branding and culture as HR uses.
Watch out for: It is not sold on Hootsuite's self-serve plans, so you need an Enterprise contract with custom pricing. The recent rename from Amplify means older reviews and guides use the old name, and Hootsuite lists no standalone Parliament mobile app.
Overview
Parliament is the employee advocacy product from Hootsuite, the Canadian social media management company, and replaces the Hootsuite Amplify name. The old Amplify pages now point to Parliament.
Admins load pre-approved content into a hub and employees share it to their own social networks in one click, including from inside Microsoft Teams and Slack. An AI content writer drafts captions for Parliament posts.
Hootsuite runs a Parliament MCP server that lets admins create and manage advocacy content, and lets employees discover and share approved posts, from ChatGPT, Claude, Microsoft Copilot or Gemini.
Analytics track participation, reach, engagement, clicks, shares and earned amplification, and leaderboards, rankings and recognition encourage employees to take part. Content partners include UpContent and TINT.
Parliament is listed as an Enterprise-only feature on Hootsuite's plans page, with custom pricing.
Who it's for
Best for
- Enterprises already on Hootsuite Enterprise
- Social teams wanting advocacy beside publishing and listening
- Organisations working mostly in Teams or Slack
- Teams that want advocacy inside AI assistants
Not ideal for
- Teams on Hootsuite self-serve plans
- Buyers wanting a standalone advocacy tool
Key features
Pre-approved content hub. Employees share on-brand content to their social networks in one click.
Teams and Slack sharing. Employees view and share approved content inside Microsoft Teams and Slack.
AI content writer. Drafts captions and content for Parliament posts.
Parliament MCP server. Admins and advocates create, find and share advocacy posts from ChatGPT, Claude, Copilot or Gemini.
Advocacy analytics. Participation, reach, engagement, clicks, shares and earned amplification.
Gamification. Leaderboards, rankings and recognition drive participation.
AI features
| What the AI does | Plan |
|---|---|
| Drafts captions and content for advocacy posts | Enterprise |
| Runs advocacy workflows from AI assistants via MCP | Enterprise |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
MCP server
https://mcp.hootsuite.com/parliament
First-party MCP at mcp.hootsuite.com. https://mcp.hootsuite.com/parliament.
Setup steps and live status MCP Directory Check your stack in the MCP readiness checker
Pricing
Parliament is only available on Hootsuite's Enterprise plan, which is custom priced. Hootsuite's self-serve Standard, Professional and Advanced plans ($99, $199 and $399 per user a month billed annually) do not include it. No free trial of Parliament is listed. Confirm current terms on the vendor site.
Checked 5 Nov 2026. Vendors change prices without notice.
See current pricing on Parliament by Hootsuite (opens in a new tab)
Is Parliament by Hootsuite expensive?
Parliament by Hootsuite does not publish a price. It is one of 13 quote-based tools among the 15 employee advocacy tools in our directory. 0 have a free tier, and those with a public price typically start around $425 a month.
- 13 quote-based
- 0 free tier
- 3 public price
Worked out automatically from every employee advocacy listing, so it updates as the directory changes.
Pros and cons
Pros
- Same suite as social publishing
- Vendor-run MCP server
- Sharing inside Teams and Slack
Cons
- Enterprise plan only
- No published price
- Recent rename from Amplify
Integrations
Microsoft Teams Slack UpContent TINT ChatGPT Claude Microsoft Copilot Gemini
What's new at Parliament by Hootsuite
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How Parliament by Hootsuite compares
See all Parliament by Hootsuite alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| Parliament by Hootsuite (this tool) | – | Sales-quoted | ✓ | – | |
 Sprout Social Employee Advocacy Sprout Social's advocacy add-on works on its Standard plan and up, so you do not need an enterprise contract. | – | Sales-quoted | – | – | Compare |
 EveryoneSocial EveryoneSocial is a standalone advocacy platform that also runs its own MCP server. | – | Sales-quoted | ✓ | – | Compare |
 Oktopost Employee Advocacy Oktopost ties advocacy to B2B pipeline in Salesforce and also runs an MCP server. | – | Sales-quoted | ✓ | ✓ | Compare |
Sprout Social Employee AdvocacySales-quoted
Sprout Social's advocacy add-on works on its Standard plan and up, so you do not need an enterprise contract.
EveryoneSocialSales-quoted MCP
EveryoneSocial is a standalone advocacy platform that also runs its own MCP server.
Oktopost Employee AdvocacySales-quoted MCP API
Oktopost ties advocacy to B2B pipeline in Salesforce and also runs an MCP server.
Your next step
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