Appcast
Programmatic job-ad buying, pay-per-applicant.
Quote-based pricing
Bottom line
Programmatic job-ad buying on a pay-per-applicant model. Pricing is sales-quoted; media spend sits on top of the platform.
Stands out for: It buys sponsored jobs across a large publisher network and bills against delivered applicants, then feeds those applicants back into the ATS, which is why high-volume desks use it instead of clicking Boost on each board.
Watch out for: You are buying media plus software. Campaign budgets are the real cost; a Greenhouse in-ATS campaign has been documented with a $200 minimum. The platform fee is sales-quoted. If the career site convert rate is weak, you will still pay for applicants who bounce.
Overview
Appcast is programmatic recruitment advertising. It distributes sponsored jobs across a publisher network, optimizes toward applicants rather than clicks, and returns candidates into the ATS. Greenhouse documents an in-product Appcast campaign flow. iCIMS has been a named ATS partner since 2015. Apply integrations are sold as reducing apply drop-off from job boards into the ATS.
Public pricing is quote-only. Media spend is separate from the platform conversation. It is a fit when job-ad budget is large enough to programmatically allocate, not when you need a career-site CMS or an employer-brand studio.
Who it's for
Best for
- High-volume TA teams spending serious job-ad budget
- Companies already in Greenhouse or iCIMS that want programmatic inside the ATS
- Recruitment-marketing leads who want PPA instead of CPC
- Employers that need coverage across many job boards from one buyer
Not ideal for
- Desks posting a handful of professional-hire jobs a month
- Buyers who need a public self-serve rate card
Key features
Programmatic job ads. Buys sponsored job inventory across publisher networks.
Pay-per-applicant. Bills against delivered applicants rather than raw clicks.
Media optimization. Shifts spend toward sources that convert.
Pricing
Appcast does not publish prices. The platform is sold by quote after a demo, and job-ad media spend is budgeted on top of the platform fee. Confirm current terms on the vendor site.
Checked 12 Sep 2026. Vendors change prices without notice.
Is Appcast expensive?
Appcast does not publish a price. It is one of 25 quote-based tools among the 45 recruitment marketing tools in our directory. 2 have a free tier, and those with a public price typically start around $299 a month.
- 25 quote-based
- 2 free tier
- 18 public price
Worked out automatically from every recruitment marketing listing, so it updates as the directory changes.
Pros and cons
Pros
- Pay-per-applicant optimization rather than raw clicks
- Named ATS partnerships including Greenhouse and iCIMS
- Broad publisher network for high-volume reqs
Cons
- Sales-quoted platform plus media spend
- Overkill for low-volume professional hiring
- No published rate card, so every budget starts with a sales call
Integrations
Greenhouse iCIMS
What's new at Appcast
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How Appcast compares
See all Appcast alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| Appcast (this tool) | – | Sales-quoted | – | – | |
 Joveo AI programmatic job ads for high-volume hiring if you want a competitor PPA buyer. | – | Sales-quoted | – | – | Compare |
| | – | Sales-quoted | – | – | Compare |
| | – | Sales-quoted | – | – | Compare |
| | – | Sales-quoted | – | – | Compare |
JoveoSales-quoted
AI programmatic job ads for high-volume hiring if you want a competitor PPA buyer.
Sales-quoted
Programmatic job ads plus hiring analytics when reporting, not just buying, is the gap.
Sales-quoted
Job-ad marketplace and programmatic layer if you want a self-serve board mix more than a managed PPA desk.
Sales-quoted
AI programmatic (formerly PandoLogic) if you are comparing the other long-running programmatic incumbent.
Your next step
Shortlisting Appcast?
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