Appcast
Stands out: It buys sponsored jobs across a large publisher network and bills against delivered applicants, then feeds those applicants back into the ATS, which is why high-volume desks use it instead of clicking Boost on each board.
Watch out: You are buying media plus software. Campaign budgets are the real cost; a Greenhouse in-ATS campaign has been documented with a $200 minimum. The platform fee is sales-quoted. If the career site convert rate is weak, you will still pay for applicants who bounce.
Not the right fit for
- Desks posting a handful of professional-hire jobs a month
- Buyers who need a public self-serve rate card
Recruitics
Stands out: Live visibility by channel, market, and role, with a Predict feature for labor intelligence and a Convert path that verifies and screens applicants before a recruiter opens the file.
Watch out: This is a sales-quoted media-and-analytics suite. Teams that only need a self-serve job-board blender will overbuy. There is no public CPM or per-applicant table.
Not the right fit for
- SMBs that need a published monthly job-ad SKU
- Teams that only want organic social posts (see CareerArc HireSocial)