Lavender
AI email coach that scores your cold emails as you write, suggests fixes and personalization, and works inside Gmail, Outlook and sales tools.
From $27/mo Free tier 7-day free trial
Bottom line
Lavender is an AI email coach that scores and rewrites your sales emails inside Gmail, Outlook and sales engagement tools. It suits recruiters and agency owners who write their own business development emails and want them tighter. There is a free plan with 5 emails a month, paid plans start at $27 a month billed annually, and paid plans come with a 7-day free trial.
Stands out for: Lavender coaches the email you are writing right now, with a live score and fixes, instead of generating a whole sequence for you like Instantly or lemlist AI writers do. It is also free for students, jobseekers and bootstrapped entrepreneurs, which is rare for a sales tool.
Watch out for: Integrations with sales tools such as Outreach and Salesloft need Individual Pro at $45 a month or higher, so the cheaper Starter plan is really for Gmail and Outlook only. Ora, the AI agent, is priced separately at $500 per agent a month once launched.
Overview
Lavender calls itself the email intelligence company. Its main product is the Email Coach, a browser add-on that sits in your inbox, scores each email or template against best practice and lets AI fix whatever is holding replies back. It works in Gmail and Outlook and plugs into sales tools such as Outreach, Salesloft, HubSpot, Apollo, Groove and Gong.
Next to the score, the Personalization Assistant brings prospect data into the compose window and suggests ways to personalize, along with personality-based insights about the recipient. Managers on the Team Plan get a Coaching Dashboard that tracks performance across the team and shows who needs help.
Lavender also sells Ora, an AI agent built on the same email data. You upload a lead list as a CSV or connect Salesforce, train Ora on your inbox and give it instructions, and it researches the prospect, company and market before writing. Ora is free to build and priced per agent once launched.
For a recruiter doing business development, the Email Coach is the practical piece. It keeps your client outreach short and readable without changing the tools you already send from, and one of the testimonials on the Coach page comes from a search firm owner.
Who it's for
Best for
- Recruiters writing their own BD emails in Gmail or Outlook
- Agency owners coaching a small team of business developers
- Reps who want feedback on each email, not a sequence generator
- Jobseekers and new recruiters who qualify for the free offer
Not ideal for
- Teams that want a full sending and sequencing platform
- High-volume campaigns where nobody writes emails one by one
- Budgets that cannot stretch to $45 a month for integrations
Key features
Email scoring. The Email Coach scores every email or template as you write and points out what hurts your reply rate. Lavender says emails scoring 90 or above get more replies.
AI fixes and AI Email Writer. AI rewrites the parts of a draft that hold replies back, and the AI Email Writer suggests full drafts.
Personalization Assistant. Prospect data shows up next to your draft, with suggested angles and personality-based insights about the recipient.
Coaching Dashboard. On the Team Plan, managers see email performance across the team, what is working and who needs help.
Ora AI agent. Upload a CSV or connect Salesforce, train Ora on your inbox, and it researches the prospect, company and market and writes the emails.
Works where you send. Runs in Gmail and Outlook and connects to Outreach, Salesloft, HubSpot, Apollo, Groove and Gong.
AI features
| What the AI does | Plan |
|---|---|
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Basic | $0/mo | 5 analyzed and 5 personalized emails a month |
| Starter | $27/mo | Billed annually, $29 month to month; unlimited emails and personalization |
| Individual Pro | $45/mo | Billed annually, $49 month to month; adds integrations and a dedicated CSM |
| Team Plan | $89/seat/mo | Billed annually, $99 month to month; adds the Coaching Dashboard |
Basic is free forever and covers 5 analyzed and 5 personalized emails a month in Gmail and Outlook 365. Starter costs $27 a month billed annually or $29 month to month, and adds unlimited emails, personalization and AI recommendations, multi-inbox support and chat support. Individual Pro costs $45 a month billed annually or $49 month to month, and adds integrations, priority support and a dedicated CSM. The Team Plan costs $89 per seat a month billed annually or $99 month to month, and adds the Coaching Dashboard and aggregated email analytics. Paid plans start with a 7-day free trial that includes all integrations, with no credit card required. Ora, the AI agent, is free to build and costs $500 per agent per month once launched, with no annual commitment. Confirm current terms on the vendor site.
Checked 4 Nov 2026. Vendors change prices without notice.
Is Lavender expensive?
Lavender starts at $27/mo. We list 144 outreach tools in total. 30 have a free tier, and those with a public price typically start around $49 a month.
- 22 quote-based
- 30 free tier
- 122 public price
Worked out automatically from every outreach listing, so it updates as the directory changes.
Pros and cons
Pros
- Free plan and a 7-day trial with all integrations
- Live score and fixes while you write
- Works in Gmail, Outlook and major sales tools
Cons
- Integrations locked to Individual Pro and above
- Ora agent priced separately at $500 per agent a month
- Not a sending or sequencing platform
Integrations
Gmail Outlook Outreach Salesloft HubSpot Apollo Groove Gong
What's new at Lavender
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How Lavender compares
See all Lavender alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | ✓ | $27/mo | – | – | |
| | – | $1.50/person prospected | – | – | Compare |
| | – | $55/mo | ✓ | ✓ | Compare |
| | – | $600/mo | ✓ | – | Compare |
$1.50/person prospected
AiSDR writes and sends outreach for you, while Lavender coaches the emails you write yourself.
$55/mo MCP API
lemlist adds sending, sequences and LinkedIn steps, where Lavender only improves the email copy.
$600/mo MCP
Amplemarket bundles contact data, sequencing and AI writing in one platform, at a higher price than Lavender's Starter plan.
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