Compare/Head to head
Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.
Starting price
$1.50/person prospected
AI SDR that prospects on signals, runs email and LinkedIn, and books meetings (Ami). Pay as you go is $1.50 per person prospected; no free trial.
Where AiSDR fits
$27/mo Free tier 7 day free trial
Lavender is an AI email coach that scores and rewrites your sales emails inside Gmail, Outlook and sales engagement tools. It suits recruiters and agency owners who write their own business development emails and want them tighter. There is a free plan with 5 emails a month, paid plans start at $27 a month billed annually, and paid plans come with a 7-day free trial.
Where Lavender fits
| Detail | AiSDR | Lavender |
|---|---|---|
| Starting price | $1.50/person prospected | $27/mo |
| Free tier | –No | ✓Yes |
| Free trial | Not on record | 7 day free trial |
| MCP server | –No | –No |
| Public API | –No | –No |
| Listed under | Lead generation, Outreach | Outreach |
AiSDR
Stands out: A public $1.50 per person pay-as-you-go plan with HubSpot, Salesforce, Close, Clay and Calendly named, and cancel-anytime terms.
Watch out: Team plans for 1,000+ people a month are priced on volume through sales. No free trial is named. Per-campaign managed service is extra.
Not the right fit for
Lavender
Stands out: Lavender coaches the email you are writing right now, with a live score and fixes, instead of generating a whole sequence for you like Instantly or lemlist AI writers do. It is also free for students, jobseekers and bootstrapped entrepreneurs, which is rare for a sales tool.
Watch out: Integrations with sales tools such as Outreach and Salesloft need Individual Pro at $45 a month or higher, so the cheaper Starter plan is really for Gmail and Outlook only. Ora, the AI agent, is priced separately at $500 per agent a month once launched.
Not the right fit for
AiSDR
Lavender
AiSDR
$1.50/person prospected
Pay as you go is $1.50 per person prospected, charged daily, with no contract and cancel anytime. Team plans for 1,000+ people a month are priced on volume through sales, billed monthly on quarterly contracts, with 20% off annual. Add-ons include a warmed-up mailbox at $33, a per-campaign managed service at $149 and a fully managed service at $2,500/mo. No free trial is named; you can sign up without a credit card. Confirm current terms on the vendor site.
Checked 4 Nov 2026
Lavender
$27/mo
Basic is free forever and covers 5 analyzed and 5 personalized emails a month in Gmail and Outlook 365. Starter costs $27 a month billed annually or $29 month to month, and adds unlimited emails, personalization and AI recommendations, multi-inbox support and chat support. Individual Pro costs $45 a month billed annually or $49 month to month, and adds integrations, priority support and a dedicated CSM. The Team Plan costs $89 per seat a month billed annually or $99 month to month, and adds the Coaching Dashboard and aggregated email analytics. Paid plans start with a 7-day free trial that includes all integrations, with no credit card required. Ora, the AI agent, is free to build and costs $500 per agent per month once launched, with no annual commitment. Confirm current terms on the vendor site.
Checked 4 Nov 2026
All AiSDR alternatives All Lavender alternatives Every Lead generation tool
Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?