Compare/Head to head

Amplemarket vs Lavender

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Amplemarket

$600/mo Free trial

AI sales platform: data, intent, multichannel, deliverability, MCP. Startup is $600/mo on an annual term (2 users); every plan includes a free trial.

Where Amplemarket fits

  • Outbound teams that want data and send in one platform
  • Salesforce or HubSpot shops
  • Buyers who want a trial before $600
  • Companies replacing Apollo plus a sequencer plus a dialer

Lavender

$27/mo Free tier 7 day free trial

Lavender is an AI email coach that scores and rewrites your sales emails inside Gmail, Outlook and sales engagement tools. It suits recruiters and agency owners who write their own business development emails and want them tighter. There is a free plan with 5 emails a month, paid plans start at $27 a month billed annually, and paid plans come with a 7-day free trial.

Where Lavender fits

  • Recruiters writing their own BD emails in Gmail or Outlook
  • Agency owners coaching a small team of business developers
  • Reps who want feedback on each email, not a sequence generator
  • Jobseekers and new recruiters who qualify for the free offer

At a glance

DetailAmplemarketLavender
Starting price$600/mo$27/mo
Free tier–No✓Yes
Free trialYes7 day free trial
MCP server✓Yes–No
Public API–No–No
Listed underEmail finders, Deliverability, Dialers, Lead generation, LinkedIn, OutreachOutreach

Where they pull apart

Amplemarket

Stands out: Contact data plus intent plus sequences plus a first-party MCP (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Clay named): one login instead of six.

Watch out: $600/mo annual is 2 users. Additional users cost extra. This is not a $29 Instantly alternative.

Not the right fit for

  • Solo senders on a $29 sequencer
  • TA teams that do not run outbound sales
  • Buyers who only need a finder

Lavender

Stands out: Lavender coaches the email you are writing right now, with a live score and fixes, instead of generating a whole sequence for you like Instantly or lemlist AI writers do. It is also free for students, jobseekers and bootstrapped entrepreneurs, which is rare for a sales tool.

Watch out: Integrations with sales tools such as Outreach and Salesloft need Individual Pro at $45 a month or higher, so the cheaper Starter plan is really for Gmail and Outlook only. Ora, the AI agent, is priced separately at $500 per agent a month once launched.

Not the right fit for

  • Teams that want a full sending and sequencing platform
  • High-volume campaigns where nobody writes emails one by one
  • Budgets that cannot stretch to $45 a month for integrations

Pros and cons

Amplemarket

  • Data plus sequences plus MCP in one platform
  • Trial on every plan
  • Salesforce, HubSpot, Outreach, Clay named
  • $600/mo annual floor for 2 users
  • Not a recruiting ATS
  • Easy to over-buy if you only needed Instantly

Lavender

  • Free plan and a 7-day trial with all integrations
  • Live score and fixes while you write
  • Works in Gmail, Outlook and major sales tools
  • Integrations locked to Individual Pro and above
  • Ora agent priced separately at $500 per agent a month
  • Not a sending or sequencing platform

What each one costs

Amplemarket

$600/mo

All plans include a free trial. Startup is listed at $600/mo on an annual term (2 users included, 27,000 contacts). Growth and Elite are custom-priced (4 and 10 users included respectively) with higher contact volumes and Duo Voice; Elite adds Duo Inbox. Additional users and mailboxes are available to purchase. MCP is listed as a platform capability on the pricing comparison.

Checked 4 Nov 2026

Lavender

$27/mo

Basic is free forever and covers 5 analyzed and 5 personalized emails a month in Gmail and Outlook 365. Starter costs $27 a month billed annually or $29 month to month, and adds unlimited emails, personalization and AI recommendations, multi-inbox support and chat support. Individual Pro costs $45 a month billed annually or $49 month to month, and adds integrations, priority support and a dedicated CSM. The Team Plan costs $89 per seat a month billed annually or $99 month to month, and adds the Coaching Dashboard and aggregated email analytics. Paid plans start with a 7-day free trial that includes all integrations, with no credit card required. Ora, the AI agent, is free to build and costs $500 per agent per month once launched, with no annual commitment. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Amplemarket cheaper than Lavender?
Lavender starts lower, at $27/mo against $600/mo for Amplemarket. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Amplemarket or Lavender for free?
Lavender carries a free tier on our listing. Amplemarket offers a free trial. Lavender offers a 7 day free trial.
Does Amplemarket or Lavender have an MCP server?
Amplemarket ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Amplemarket alternatives All Lavender alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?