folk
Lightweight AI CRM with a LinkedIn extension, enrichment, email sequences and pipelines, priced per member from $24 a month billed yearly.
From $24/member/mo 14-day free trial MCP server API
Bottom line
folk is a lightweight AI CRM that combines LinkedIn capture, contact enrichment, sequences and pipelines. It suits small agencies and solo recruiters who want one simple place to track client prospects and candidates without the weight of a big CRM. Standard starts at $24 per member a month billed yearly, and there is a 2 week free trial with no credit card.
Stands out for: folk bundles the LinkedIn extension, enrichment and email sequencing that a small desk would otherwise buy as three tools, inside a CRM that is quick to set up. Compared with HubSpot, the pricing is flat per member and the AI assistants for lead finding and scoring come in the entry plan.
Watch out for: Email sequences, API access, custom objects and dashboards only arrive on Premium, which doubles the per member price. Enrichment and message volumes are capped per plan, so heavy outbound teams will hit limits.
Overview
folk is an AI CRM aimed at small teams that run their whole sales motion in one place: prospecting, engaging, calling, tracking and closing. It says over 5,000 companies use it.
Prospecting runs through the folkX Chrome extension, which captures people from LinkedIn and Sales Navigator, plus enrichment for emails and phone numbers. Email, calendar and WhatsApp sync keep the interaction history attached to each contact, and calls can be recorded through your own number with notes and transcripts.
The AI layer includes assistants that find leads, enrich them, look up company details on the web and score them against an ICP you define. Agent automations can read the sentiment of a new email, create tasks and suggest follow-ups, and magic fields fill custom columns with AI.
For a recruiting desk, folk works as a light business development CRM: capture hiring managers from LinkedIn, enrich them, put them in a sequence on Premium and track them through a pipeline. folk runs its own MCP server at mcp.folk.app and publishes an API, and it lists 30+ integrations including Gmail, Outlook, Zapier, Make, lemlist and Salesforge.
Who it's for
Best for
- Solo recruiters and small agencies tracking client prospects
- Business development reps who source contacts from LinkedIn
- Teams wanting CRM, enrichment and sequences in one tool
- Users who want their CRM inside Claude or ChatGPT via MCP
Not ideal for
- High-volume cold email senders
- Teams needing a full applicant tracking system
- Buyers who want to pay by invoice rather than credit card
Key features
LinkedIn capture. The folkX Chrome extension pulls contacts from LinkedIn and Sales Navigator into folk in one click.
Enrichment. Find emails and phone numbers for contacts, with 500 enrichments a month on Standard and 1,000 on Premium.
Multichannel sequences. Premium runs sequences across email, LinkedIn and WhatsApp with branches such as a stop on reply.
AI assistants. Assistants find leads, enrich them, run web searches for company details and score leads against your ICP.
Pipelines and relationship summaries. Track deals, tasks and next meetings, with an AI summary of each contact relationship.
MCP and API. Connect folk to Claude or ChatGPT through its own MCP server, or build on the API available from Premium.
AI features
| What the AI does | Plan |
|---|---|
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
MCP server
https://help.folk.app/en/articles/15503108-mcp-how-to-connect-folk-to-claude
First-party MCP at help.folk.app. https://help.folk.app/en/articles/15503108-mcp-how-to-connect-folk-to-claude.
Setup steps and live status MCP Directory Check your stack in the MCP readiness checker
Pricing
| Plan | Price | What you get |
|---|---|---|
| Standard | $24/member/mo billed yearly ($30 monthly) | Pipelines, campaigns, enrichment, AI assistants, LinkedIn extension |
| Premium | $48/member/mo billed yearly ($60 monthly) | Adds sequences, custom objects and deals, dashboards, API access |
| Enterprise | From $80/member/mo billed yearly ($100 monthly) | Custom limits, security controls, dedicated account manager |
folk prices per member. Standard is $30 a month billed monthly or $24 a month billed yearly, and includes pipelines, email campaigns, contact enrichment, AI assistants, magic fields, the LinkedIn extension and email, calendar and WhatsApp sync, with 500 enrichments and 2,000 messages per member a month. Premium is $60 a month billed monthly or $48 billed yearly and adds custom objects and deals, email sequences, workspace roles, dashboards, API access and full interaction history, with 1,000 enrichments and 5,000 messages per member a month. Enterprise starts at $100 a month billed monthly or $80 billed yearly, with custom limits, security controls, custom integrations and a dedicated account manager. The free trial runs 2 weeks with premium features and no credit card, and only credit cards are accepted for payment. Confirm current terms on the vendor site.
Checked 4 Nov 2026. Vendors change prices without notice.
Is folk expensive?
folk starts at $24/member/mo. We list 106 CRM tools in total. 12 have a free tier, and those with a public price typically start around $85 a month.
- 44 quote-based
- 12 free tier
- 52 public price
Worked out automatically from every CRM listing, so it updates as the directory changes.
Pros and cons
Pros
- LinkedIn extension and enrichment in the entry plan
- Simple per member pricing
- Own MCP server and API
Cons
- Sequences and API need Premium
- Monthly caps on enrichments and messages
- Credit card payment only
Integrations
Gmail Outlook LinkedIn WhatsApp Zapier Make lemlist Calendly
What's new at folk
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How folk compares
See all folk alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | $24/member/mo | ✓ | ✓ | |
| | ✓ | $35/user/mo | ✓ | ✓ | Compare |
 Breakcold Breakcold is a social selling CRM centred on LinkedIn engagement, while folk adds enrichment, calls and multichannel sequences. | – | $59/mo | ✓ | ✓ | Compare |
| | ✓ | $20/seat/mo | ✓ | ✓ | Compare |
$35/user/mo Free tier MCP API
Attio is a more flexible data model CRM for teams that want to build custom objects, while folk is quicker to set up with LinkedIn capture and sequences built in.
Breakcold$59/mo MCP API
Breakcold is a social selling CRM centred on LinkedIn engagement, while folk adds enrichment, calls and multichannel sequences.
$20/seat/mo Free tier MCP API
HubSpot has a free CRM tier and a far larger platform, while folk keeps pricing flat per member and includes AI lead scoring at entry level.
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