Ambassify
European employee advocacy with in-app social media training, tracked referral links for candidates and AI captions. Now owns Social Seeder.
Quote-based pricing
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Bottom line
Ambassify is a European employee advocacy platform that builds in social media training to keep employees sharing, with an employer branding use case and tracked referral links so staff can refer candidates personally. Plans are sized by headcount and quoted, and it now owns Social Seeder.
Stands out for: Bite-sized in-app training sets it apart from tools that only push content, and referral and affiliate links let employees refer candidates with tracked traffic. Multilingual campaigns with AI translation suit companies hiring in several countries, and customers include Adecco and SD Worx.
Watch out for: Every plan is quote only despite a pricing page, and SSO, SCIM and the Teams embed are Enterprise only. There is no documented public API; data moves through Zapier and webhooks.
Overview
Ambassify was founded in 2017 in Beringen, Belgium and also has an office in Singapore. Customers named on its site include Allianz, Barco, KBC, Swiss Life Germany, Securex and Adecco, and it is ISO 27001 certified. Ambassify acquired the Belgian advocacy platform Social Seeder.
Admins run sharing campaigns with several caption and image variations, and employees share to LinkedIn, Instagram and other networks from the web or the iOS and Android apps. Premium adds personal posts, where advocates write original posts with link tracking, approvals and analytics.
In-app Skills lessons teach employees social media basics, and an AI assistant suggests campaign ideas, drafts captions and translates multilingual campaigns in a configured tone of voice.
The employer branding use case covers recruitment campaigns and referral and affiliate links, so employees can refer candidates personally with tracked traffic. Gamification uses levels, goals, leaderboards and rewards.
Reporting includes UTM and conversion tracking and click-cost earned media value, with ESG tracking on Enterprise. It connects to Microsoft Teams, Salesforce, Canva and Zapier, and plans are quoted by headcount.
Who it's for
Best for
- European enterprises
- Employer brand and referral programs
- Multilingual or dealer and franchise networks
- Teams whose advocates need coaching to start posting
Not ideal for
- US buyers wanting published pricing
- Teams that need a native public API
Key features
In-app training. Bite-sized Skills lessons build employees' social media confidence inside the app.
AI assistant. Suggests campaign ideas, drafts share captions and translates campaigns, with a configurable tone of voice.
Caption and image variations. Several default captions and images per campaign so posts do not all look the same.
Referral and affiliate links. Employees refer candidates personally through tracked links.
Gamification and rewards. Levels, goals, leaderboards and rewards for contributors.
Impact reporting. UTM and conversion tracking, click-cost earned media value and ESG tracking on Enterprise.
AI features
| What the AI does | Plan |
|---|---|
| Suggests campaign ideas and drafts share captions | Essential |
| Translates multilingual campaigns | Essential |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
Pricing
Ambassify does not publish prices. It has three plans sized by company headcount, each quoted on request: Essential for companies up to 200 employees, Premium for 200 to 500, and Enterprise for 500 or more, which adds SSO, SCIM and a Microsoft Teams embed. There is no public free plan or self-serve trial. Confirm current terms on the vendor site.
Checked 5 Nov 2026. Vendors change prices without notice.
Is Ambassify expensive?
Ambassify does not publish a price. It is one of 13 quote-based tools among the 15 employee advocacy tools in our directory. 0 have a free tier, and those with a public price typically start around $425 a month.
- 13 quote-based
- 0 free tier
- 3 public price
Worked out automatically from every employee advocacy listing, so it updates as the directory changes.
Pros and cons
Pros
- Built-in social media training
- Tracked candidate referral links
- Multilingual campaigns with AI translation
Cons
- No published prices
- SSO and SCIM only on Enterprise
- No documented public API
Integrations
LinkedIn Instagram Microsoft Teams Salesforce Zapier Canva Webhooks Strava
What's new at Ambassify
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How Ambassify compares
See all Ambassify alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| Ambassify (this tool) | – | Sales-quoted | – | – | |
 DSMN8 DSMN8 also targets employer brand, with job sharing tracked through to careers page applications. | – | Sales-quoted | – | – | Compare |
 CleverConnect CleverConnect, formerly Talentry, pairs employee referrals and advocacy with a talent CRM and AI screening for European recruiting teams. | – | Sales-quoted | – | – | Compare |
| | – | Sales-quoted | – | – | Compare |
DSMN8Sales-quoted
DSMN8 also targets employer brand, with job sharing tracked through to careers page applications.
CleverConnectSales-quoted
CleverConnect, formerly Talentry, pairs employee referrals and advocacy with a talent CRM and AI screening for European recruiting teams.
Sales-quoted
Haiilo bundles advocacy with an intranet and internal communications for companies wanting one platform.
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