Compare/Head to head

Parliament by Hootsuite vs Sprinklr Advocacy

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Parliament, formerly Hootsuite Amplify, is Hootsuite's employee advocacy app: employees share pre-approved content from a hub, Microsoft Teams or Slack, and admins track participation and reach. It comes only with the custom-priced Hootsuite Enterprise plan, so it fits companies already running social on Hootsuite.

Where Parliament by Hootsuite fits

  • Enterprises already on Hootsuite Enterprise
  • Social teams wanting advocacy beside publishing and listening
  • Organisations working mostly in Teams or Slack
  • Teams that want advocacy inside AI assistants

Sprinklr Advocacy

Sales-quoted

Sprinklr Advocacy is the employee advocacy product in Sprinklr Social, built for large, often regulated enterprises: a curated content library, approval workflows, gamification and the Sprinklr Extend mobile app. It is sold by quote and makes most sense for companies already on Sprinklr.

Where Sprinklr Advocacy fits

  • Large global enterprises already on Sprinklr
  • Regulated industries such as financial services
  • Microsoft 365 and SharePoint intranet companies
  • Programs needing strict approval workflows

At a glance

DetailParliament by HootsuiteSprinklr Advocacy
Starting priceSales-quotedSales-quoted
Free tier–No–No
MCP server✓Yes–No
Public API–No–No
Listed underEmployee advocacyEmployee advocacy

Where they pull apart

Parliament by Hootsuite

Stands out: Advocacy sits in the same suite as the social team's publishing, listening and analytics, and Hootsuite runs a Parliament MCP server so admins and advocates can create and share approved posts from ChatGPT, Claude, Copilot or Gemini. Hootsuite names hiring, employer branding and culture as HR uses.

Watch out: It is not sold on Hootsuite's self-serve plans, so you need an Enterprise contract with custom pricing. The recent rename from Amplify means older reviews and guides use the old name, and Hootsuite lists no standalone Parliament mobile app.

Not the right fit for

  • Teams on Hootsuite self-serve plans
  • Buyers wanting a standalone advocacy tool

Sprinklr Advocacy

Stands out: Governance is the strength, with approval workflows and a financial services case study from BMO, and it connects to SharePoint, Teams, Webex, Yammer and Salesforce for Microsoft-centric enterprises. Its product page includes a section on recruiting quality talent through employee networks.

Watch out: No published pricing and an enterprise-scale suite that is heavy for small and mid-size companies. Advocacy is tied to Sprinklr Social, and no AI features are named for Advocacy on the product page.

Not the right fit for

  • Small and mid-size businesses
  • Teams wanting quick self-serve setup

Pros and cons

Parliament by Hootsuite

  • Same suite as social publishing
  • Vendor-run MCP server
  • Sharing inside Teams and Slack
  • Enterprise plan only
  • No published price
  • Recent rename from Amplify

Sprinklr Advocacy

  • Strong approvals and governance
  • Wide Microsoft 365 integrations
  • Dedicated Sprinklr Extend app
  • No published pricing
  • Heavy for smaller companies
  • Tied to Sprinklr Social

What each one costs

Parliament by Hootsuite

Sales-quoted

Parliament is only available on Hootsuite's Enterprise plan, which is custom priced. Hootsuite's self-serve Standard, Professional and Advanced plans ($99, $199 and $399 per user a month billed annually) do not include it. No free trial of Parliament is listed. Confirm current terms on the vendor site.

Checked 5 Nov 2026

Sprinklr Advocacy

Sales-quoted

Sprinklr does not publish prices for Advocacy or the wider Sprinklr Social suite; pricing comes from a demo and quote. There is no public free plan or self-serve trial. Confirm current terms on the vendor site.

Checked 5 Nov 2026

Common questions

Can you try Parliament by Hootsuite or Sprinklr Advocacy for free?
Neither carries a free tier on our listing.
Does Parliament by Hootsuite or Sprinklr Advocacy have an MCP server?
Parliament by Hootsuite ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Parliament by Hootsuite alternatives All Sprinklr Advocacy alternatives Every Employee advocacy tool

Editorial listings, never paid rankings. Prices checked 5 Nov 2026. Confirm current terms on the vendor site. Spot an error?