Why it comes up: Employee-experience intranet if you need the CMS and the app, not only campaign orchestration.
Stands out: Personalised intranet and app with an AI assistant and Microsoft 365 gravity, aimed at large workforces rather than a 50-person wiki.
Watch out: Quote-only. The vendor pricing page states there is no free trial and no self-serve checkout.
Best for
- Large enterprises with desk and frontline populations
- Microsoft 365-standardised companies
- Internal comms and intranet teams running campaigns and journeys
4.6 on Capterra from 23 reviews
Read the Unily write-up · Firstup vs Unily
Why it comes up: Intranet plus comms plus advocacy if Firstup is too campaign-only.
Stands out: Comms, intranet, and advocacy in one employee-experience suite, aimed at organisations that will buy licences in the hundreds.
Watch out: Quote-only, and the vendor says plans typically start at 500 user licences. A 40-person company is the wrong buyer.
Best for
- Internal comms teams in 500-plus employee companies
- Organisations that want intranet plus advocacy
- Frontline plus desk workforces that need a branded employee app
4.3 on Capterra from 41 reviews
Read the Haiilo write-up · Firstup vs Haiilo
Why it comes up: Frontline employee app with a public Core price if the audience is deskless, not enterprise email.
Stands out: A public frontline-app price, with Workday, ServiceNow, Okta, and Google Workspace named, instead of an enterprise intranet quote.
Watch out: Core is the news-and-chat rung. Pro is $5.00/user/mo. Enterprise is custom. This is not a full intranet CMS.
Best for
- Deskless and frontline workforces
- Comms teams that need a phone app, not a SharePoint homepage
- Workday or ServiceNow customers
4.7 on Capterra from 133 reviews
Read the Blink write-up · Firstup vs Blink
Why it comes up: Social employee app if culture feed matters more than targeted campaigns.
Stands out: A social intranet with a news feed employees will actually open, now sitting in the Zoom estate for companies already standardised there.
Watch out: Quote-only. Zoom ownership is a procurement fact: you may be buying inside a Zoom conversation, not from a standalone intranet vendor.
Best for
- Companies replacing email-blast intranet
- Frontline and deskless comms
- Orgs already on Zoom
4.7 on Capterra from 136 reviews
Read the Workvivo write-up · Firstup vs Workvivo