Head to head

Clay vs Zapier

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Clay

$167/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid starts around $167/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

Zapier

$19.99/mo Free tier 14 day free trial

Task-based automation across 9,000 apps, with an MCP server on every account. Free plan available; Professional starts at $19.99/mo billed monthly.

Where Zapier fits

  • Ops teams connecting SaaS apps without code
  • People who want Claude or ChatGPT to act in Gmail and Slack
  • Solo users who fit on one Professional seat
  • Orgs that may grow into Team or Enterprise

At a glance

DetailClayZapier
Starting price$167/mo$19.99/mo
Free tier✓Yes✓Yes
Free trial14 day free trial14 day free trial
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, OutreachLead generation, Sourcing

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at about $167/mo, with Launch from $185/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

Zapier

Stands out: Zapier MCP is on every plan, including Free, and connects AI assistants to the same 9,000-app catalog.

Watch out: Each MCP tool call uses two tasks. Free Zaps are limited to two steps, and Professional is a single-user plan.

Not the right fit for

  • Builders who need self-hosting and per-execution billing
  • Heavy AI use where every MCP call costs two tasks

Pros and cons

Clay

  • Public start at $167/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • Launch tier costs more, from $185/mo
  • Credit burn is easy to underestimate

Zapier

  • Free plan with 100 tasks a month
  • 14-day Professional trial, no card
  • MCP on every plan, including Free
  • Free Zaps stop at two steps
  • Professional is a single-user plan
  • Each MCP call uses two tasks

What each one costs

Clay

$167/mo

Free plan, paid from ~$167/mo. Confirm current terms on the vendor site.

Checked 7 Sep 2026

Zapier

$19.99/mo

Free covers 100 tasks a month. Professional starts at $19.99/mo and Team at $69/mo on monthly billing, with about 33% off when paid yearly; Enterprise is quoted. Agents and Chatbots are priced separately. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Clay cheaper than Zapier?
Zapier starts lower, at $19.99/mo against $167/mo for Clay. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Clay or Zapier for free?
Clay and Zapier carry a free tier on our listing. Clay offers a 14 day free trial. Zapier offers a 14 day free trial.
Does Clay or Zapier have an MCP server?
Clay and Zapier ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?