Civic (Bryn)
Signal based GTM agent that watches your site, product and CRM for buying signals, scores accounts against your ICP, and runs pre approved follow up Plays.
From $49/mo 7-day free trial
Lead generationVisitor IDMCPAPI
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Bottom line
Bryn by Civic identifies US website visitors and runs approved Plays into Slack and your CRM. Explore is $49/mo with a 7-day trial.
Stands out for: Priced by identified accounts, not seats or MAU, with an MCP server and a REST API.
Watch out for: US-only at launch. When you hit the account cap, new identifications pause until you upgrade or the cycle resets. Explore is solo and monthly only.
Overview
Civic sells Bryn, a signal-based GTM agent. It watches your website, product and CRM for buying signals, scores accounts against your ICP, and runs Plays you approve in advance, such as alerts or CRM updates. A visual Plays builder and a full audit log come on every tier, with code and YAML Plays, tunable scoring and Snowflake support from Growth up. Scale adds custom signals, SSO and SCIM.
Teams pick Bryn when they want visitor identification billed by accounts watched rather than seats. Explore is $49 a month for 200 accounts, Bootstrap is $199, Growth is $499 and Scale is $999, with annual billing about 16 percent cheaper from Bootstrap up. A 7-day trial covers the monthly plans. Live outputs include Slack, HubSpot, Instantly and Microsoft Teams. Salesforce, Outreach and Pipedrive are on the roadmap.
Who it's for
Best for
- US growth teams identifying companies on the site
- Founders who want Plays into Slack without an ABM contract
- RevOps wiring HubSpot or Instantly from a visitor agent
- Admins who will query Bryn from Claude or Cursor via MCP
Not ideal for
- Teams outside the US (US-only at launch)
- Orgs that need Salesforce today (it is still on the roadmap)
Key features
- Site, product and CRM signal capture
- ICP scoring on fit, intent and timing
- Pre approved Plays
- Routing to sequencer, AI SDR or person
- Full audit log
- Civic MCP and Auth
- US only at launch
AI features
| What the AI does | Plan |
|---|---|
| ICP scoring and signal-based Plays | Included |
| MCP tools for accounts, scores, and audit log | Included |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
MCP server
First-party MCP confirmed; vendor has not published a public endpoint URL.
All tools with MCP Check your stack in the MCP readiness checker
Pricing
| Plan | Price | What you get |
|---|---|---|
| Explore | $49/mo | 200 accounts, solo, monthly only |
| Bootstrap | $199/mo | 1,000 accounts |
| Growth | $499/mo | 5,000 accounts |
| Scale | $999/mo | 12,500 accounts |
Pricing is by identified accounts per month: Explore is $49/mo for 200 accounts (solo, monthly only), Bootstrap $199/mo for 1,000, Growth $499/mo for 5,000 and Scale $999/mo for 12,500. Annual billing is about 16% less from Bootstrap up ($1,999, $4,999 and $9,999 a year). A 7-day trial covers monthly Explore, Bootstrap and Growth, and only Explore skips the card. Confirm current terms on the vendor site.
Checked 19 Sep 2026. Vendors change prices without notice.
Is Civic (Bryn) expensive?
Civic (Bryn) starts at $49/mo. We list 196 lead generation tools in total. 49 have a free tier, and those with a public price typically start around $49 a month.
- 30 quote-based
- 49 free tier
- 151 public price
Worked out automatically from every lead generation listing, so it updates as the directory changes.
Pros and cons
Pros
- Explore at $49/mo, month-to-month
- 7-day trial; Explore needs no card
- Hosted MCP plus Control Plane API
Cons
- US-only at launch
- Explore is solo and monthly-only
- Salesforce and Pipedrive still on the roadmap
Integrations
Slack Discord HubSpot Instantly Microsoft Teams Jira Linear Amazon SES
How Civic (Bryn) compares
See all Civic (Bryn) alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | $49/mo | ✓ | ✓ | |
 Leadfeeder Website visitor ID with a free Lite plan if you need named companies, not Plays. | – | €79/mo | ✓ | ✓ | Compare |
| | ✓ | Sales-quoted | ✓ | ✓ | Compare |
| | ✓ | $79/mo | – | – | Compare |
| | – | $3,000/mo | ✓ | – | Compare |
Leadfeeder€79/mo MCP API
Website visitor ID with a free Lite plan if you need named companies, not Plays.
Sales-quoted Free tier MCP API
Intent and ABM if you want an enterprise buying-stage suite.
$79/mo Free tier
Person-level US visitor ID if you want LinkedIn-style names, not account Plays.
$3,000/mo MCP
Visitor ID and contact data if you need enrichment next to identification.